Reach new fans with Pandora Automated Event Notifications

Author: Lauren Kish, Product Manager

Did you get your Pandora show alert yet? That handy notification letting you know an artist you love is playing near you? If you’re one of the 78M people listening to Pandora each month, you’ve probably seen the concert notifications being pushed to your phone, surfaced in your mobile app feed, and sent to your email. Since launch, over 50M listeners have received a notification about amazing Ticketfly shows. These recommendation are already proving to be powerful — 70% of fans who received push notifications about concerts said they didn’t know about the show, and the 30% who did know hadn’t purchased tickets yet. With that, it’s prime time to share three reminders about Pandora’s powerful automated event notifications:


 1. It gets really personal.

At the core of Pandora is its music genome project, which does a brilliant job matching listeners with music they’ll love. Pandora has 78M monthly active listeners, and for over a decade it has traced listeners’ personal preferences—”thumbing” tracks they like or don’t like, and adding stations for the artists that move them—across the Pandora platform. Pandora uses the mountains of data it has about each listener to deliver personalized notifications when their favorite artists are playing nearby. Pandora is creating highly targeted recommendations for each individual user based on their tastes, and promoting all types of artists and shows. The key? What one listener gets is completely different from the next.


2. So many ways to drive fans to purchase.

Listeners are learning about your events from different channels, and at different times. Our notifications are designed to meet listeners wherever they are, whether that’s checking email, listening on desktop, or on-the-go using the app. From push notifications delivered directly to their mobile phone, to personalized concert digest emails sent straight to their inbox, Pandora listeners are receiving relevant, timely notifications when the artists they love are playing nearby. Add in mobile feed notifications, artist audio messages (AAMs), push reminders, and event information on the now playing & artists pages*, and fans will never miss a show.


3. The more you use Pandora, the more notifications you receive.

So, again, are you getting yours? The best way to know that your fans are being notified about your events is to experience a notification yourself as a Pandora listener. Here’s how:

1. Download the Pandora app.

2. Go crazy and create dozens of  stations for a few artists coming to your venue. Thumb tracks up, too!

3. Enable location services, or if you’d rather not, make sure the postal code associated with your Pandora account is correct.

4. Check your notification settings to make sure push and email are enabled.

5. You’re ready! As long as the event is within  31 miles of your location, you should start receiving notifications.

Best of all, unlike other marketing channels that require a ton work, you don’t have to lift a finger for Pandora listeners to be notified about your events. Just build your event in Backstage, and voila!, you’re plugged into America’s largest and most engaged music and comedy audience.  Finally, this is only the beginning. Throughout 2017 and beyond, we’ll continue to tweak, optimize, learn, and roll out new functionality and reporting to help you market your events in powerful new ways.

*currently ramping up to all Pandora listeners

Ticketfly Tours: Your Must-See Winter Concerts

Baby, it’s cold outside. Sure, you could curl up under the covers, but wouldn’t you rather be surrounded by hundreds of other warm bodies, bopping your head to “Broccoli” or wrecking people in a mosh pit? We thought so. That’s why we’ve rounded up some of the hottest concerts this winter season, from indie rock to metal and reggae. Give our playlist a spin, then catch these bands at a ‘fly venue near you.

Dawes: The L.A.-based folk-rock quartet have been buzzing since their 2009 debut, North Hills. With their sprawling Americana on the recently-released We’re Gonna Die, they’re stomping into 2017 with a host of shows across the country.

1.11: Crescent Ballroom – Phoenix, AZ

1.13: Fremont Theater – San Luis Obispo, CA

1.26: The Bomb Factory – Dallas, TX

2.3: State Theatre – Minneapolis, MN

2.10: Fox Theatre – Boulder, CO

2.22: Wonder Ballroom – Portland, OR

2.25: The Wilma – Missoula, MT

2.26: Pub Station Ballroom – Billings, MT

2.28: Wooly’s – Des Moines, IA

3.1: Riviera Theatre – Chicago, IL

3.3: Iron City – Birmingham, AL

3.4: Variety Playhouse – Atlanta, GA

3.8: The Lincoln Theatre – Washington, DC

3.14: Academy of Music Theatre – Northampton, MA

3.15: State Theatre – Ithaca, NY

3.17: The Opera House – Toronto, ON

3.19: The Vogue – Indianapolis, IN



D.R.A.M.: Big Baby D.R.A.M. was responsible for “Broccoli,” the simple yet infectious weed anthem that became one of the biggest hip-hop hits of 2016. He also inadvertently spawned one of 2015’s biggest phenomenons; his “Cha Cha” was remixed into Drake’s “Hotline Bling,” which overshadowed the original. Give the man his rightful due respect when he pops up near you.

1.13: Exit/In – Nashville, TN

1.25: The Grog Shop – Cleveland, OH

1.26: El Club – Detroit, MI

2.1: The Loft – Dallas, TX

2.2: Grizzly Hall – Austin, TX

2.8: Crescent Ballroom – Phoenix, AZ



Deafheaven: Metal’s alive and well, and Deafheaven is its pulse. The boundary-pushing band is noted for fusing elements of black metal, shoegaze and post-rock. Regardless of the temperature, you’re gonna work up a sweat one of these Deafheaven shows.

1.13: Echoplex – Los Angeles, CA

2.23: The Independent – San Francisco, CA

2.26: Bunkhouse – Las Vegas, NV

3.3: Trees – Dallas, TX

3.4: The Studio at Warehouse Live – Houston, TX

3.5: Republic NOLA – New Orleans, LA

3.8: Mercy Lounge – Nashville, TN

3.11: The Broadberry – Richmond, VA

3.12: Baltimore Soundstage – Baltimore, MD

318: The Castle Theatre – Bloomington, IL

3.23: Summit Music Hall – Denver, CO



Iration: It’s weather like this that makes us want to get away. Thankfully, this alternative/reggae outfit will help you catch some serious island vibes.

1.13: The Catalyst – Santa Cruz, CA

1.14: The Catalyst – Santa Cruz, CA

1.19: Ventura Theater – Ventura, CA

2.1: Pub Station Ballroom – Billings, MT

2.2: The Wilma – Missoula, MT

2.3: Revolution Concert House and Event Center – Garden City, ID

2.4: Hangar House at Infinity Event Center – Salt Lake City, UT

2.6: Boulder Theatre – Boulder, CO

2.9: The Rialto Theatre – Tucson, AZ

3.4: Vinoy Park – St. Petersburg, FL



Cold Cave: Darkwave master Wesley Eisold is noted for his experimental synthpop. Dreary yet very dance-y, this one will be another concert that’ll leave you drenched in sweat.

1.12: Bunkhouse – Las Vegas, NV

1.13: Urban Lounge – Salt Lake City, UT

1.14: Larimer Lounge – Denver, CO

1.19: Lee’s Palace – Toronto, ON

1.21: Underground Arts – Philadelphia, PA

1.24: Metro Gallery – Baltimore, MD

1.25: Rock and Roll Hotel – Washington, DC

1.26: Strange Matter – Richmond, VA

1.27: Motorco Music Hall – Durham, NC

1.28: Terminal West – Atlanta, GA

1.29: Exit/In – Nashville, TN

2.1: Walter’s Downtown – Houston, TX

2.4: Club Dada – Dallas, TX

2.14: The Regent Theater – Los Angeles, CA



Dorothy: Frontwoman Dorothy Martin and her band have been raising hell with their stomping hard rock since breaking onto the scene in 2014. In fact, they’ve made so much noise that they got scooped up by Jay Z’s Roc Nation label. See what’s got the rap mogul excited when the red-lipped and raven-haired beauty hits your town.

1.11: The Casbah – San Diego, CA

1.15: Harlow’s Restaurant and Lounge – Sacramento, CA

1.18: Funhouse – Seattle, WA

1.19: Doug Fir Lounge – Portland, OR

1.21: Urban Lounge – Salt Lake City, UT

1.24: Larimer Lounge – Denver, CO

1.26: Valley Bar – Phoenix, AZ

1.27: Beauty Bar – Las Vegas, NV

1.28: Troubadour – Los Angeles, CA

2.15: The Riot Room – Kansas City, MO

2.17: 1st Ward at Chop Shop – Chicago, IL

2.26: Mercury Lounge – New York, NY

2.28: Rock & Roll Hotel – Washington, DC

3.2: The High Watt – Nashville, TN


Bring on 2017!

New Year's Eve 2016

2016 proved to be another banner year here at the ‘fly. After joining forces with Pandora in 2015, we steamrolled through this year: we launched a bold new brand, released a five-star iOS app, signed a record-breaking number of new partners, went Facebook official, and even dropped some fire mixtapes via Pandora (watch your back Young Thug!), among other advancements to ensure the best user experience for our partners and live music fans alike.

That said, we can’t wait to see what the new year holds. But of course, we can’t ring it in without a righteous celebration and all of you awesome people who’ve helped make this year an unforgettable one. Join us at one of these New Year’s Eve events handpicked by our expert curators and do the “Juju on That Beat” dance one last time—hopefully forever!


San Francisco Bay Area

12.29: Snow Sessions: Del the Funky Homosapien, Andre Nickatina, Chali 2na, Yukmouth + more – The Catalyst, Santa Cruz ($20+)

12.30: The Devil Makes Three – The Catalyst, Santa Cruz ($30+)

12.30: Unknown Mortal OrchestraThe Independent, SF ($30+)

12.30: Con Brio: Two-Nite NYE Bash – The Chapel, SF ($25+)

12.30: Gorgon City DJ Set with special guest Kidnap Kid – The Midway, SF ($30+)

12.31: New Year’s Rivertown Ball with Monophonics! Petaluma Veteran’s Memorial Hall, Petaluma ($55+)

12.31: Bonobo (DJ Set), Nickodemus – The Midway, SF ($50+)

12.31: Fuck 2016, Hello 2017! New Year’s Eve Extravaganza with Danny Daze, Shiny Objects, Shane One + more – Monarch, SF ($20+)

12.31: Afrolicious – Rickshaw Stop, SF ($45+)

12.31: Con Brio: Two-Nite NYE Bash – The Chapel, SF ($45+)

12.31: Claptone & Wolf + Lamb – Public Works, SF ($45+)

12.31: The California Honeydrops – The UC Theatre, Berkeley ($55+)

12.31: The Stylistics – Yoshi’s, Oakland ($99+)

12.31: Junior Boys, Gorge Hewek & Izhevski – Halcyon, SF ($30+)

12.31: End of the World Disco with Classixx and Les Sins (Toro Y Moi) – The Great Northern, SF ($40+)

1.1: It’s a New Day Block Party 2017 with Justin Martin, Recondite, Idjut Boys, Doc Martin + more – The Great Northern, SF ($50+)

1.1: Breakfast of Champions 2017 – The Midway, SF ($25+)


New York

12.30: Justice (DJ set), Crystal Castles and Hot Chip (DJ set) – Pier 94, NYC ($49+)

12.30: Cymbals Eat Guitars – Mercury Lounge, NYC ($20+)

12.31: Be Yourself vs MoodRAW NYE with Danny Tenaglia, Nicole Moudaber, Gregor Tresher, Marino Canal – Secret location, Brooklyn ($70+)

12.31: Gareth Emery with Chirstina Novelli, Dan Stone, Standerwick, Will Atkinson – The Brooklyn Hangar, Brooklyn ($75+)

12.31: The Hotelier (early show) – Mercury Lounge, NYC ($25+)

12.31: FOREVER YOUNG: The RaDICAL nEW wAVE nEW yEARS aFTER pARTY! – Mercury Lounge, NYC ($10+)

12.31: John Digweed (8 Hour Set) + Naveen G – Output, NYC ($70+)

12.31: NYE Love Bomb with Soul Clap + No Regular Play – Good Room, Brooklyn ($55+)

12.31: New Years Eve 2017 @ The Jane Hotel Ballroom – The Jane Hotel, NYC ($150+)

12.31: The Rub NYE with DJ Ayres & DJ Eleven – The Bell House, Brooklyn ($60+)

12.31: Lee Burridge – Flash Factory, NYC ($60+)

1.1: Oscar G + Benny Soto – Output, NYC ($40+)


Los Angeles

12.16: Special Christmas Show | The Rocket Summer – Chain Reaction, Anaheim ($18+)

12.17: James Supercave + SWIMM – Troubadour, LA ($15+)

12.20: Aminé – Echoplex, LA ($13+)

12.21: Sleeptalk – Bootleg Theater, LA ($12+)

12.21: Jane Lynch’s A Swingin’ Little Christmas! – Largo at the Coronet, LA ($30+)

12.22: Avi Buffalo – Bootleg Theater, LA ($8+)

12.30: Citizen Cope – The Regent Theater, LA ($33+)

12.30: Mystic Braves – The Echo, LA ($12+)

12.30: The Black Queen – Union Nightclub, LA ($15+)

12.31: X – The Roxy Theatre, West Hollywood ($35+)

12.31: BOOTIE LA: NYE 2017 – The Regent Theater, LA ($35+)

1.4: TV Girl – Resident, LA ($10+)



12.31: NYE: Rubix Kube – Sellersville Theater 1894, Sellersville ($40)

12.31: Mary Fahl (formerly of OCTOBER PROJECT) – Tin Angel, Philadelphia ($35+)



12.31: Nick VatterottZanies in St. Charles, St. Charles ($40+)

12.31: Julian McCollough – Zanies in Rosemont, Rosemont ($40+)

12.31: Primary NYE | Anthony Attalla – Primary Night Club, Chicago ($15+)

12.31: Big Freedia + Har Mar Superstar – 1st Ward at Chop Shop, Chicago ($100+)

12.31: Suicide Machines – Reggies Rock Club, Chicago ($20+)

12.31: Liquid Stranger – Lakehurst Banquets, Waukegan ($45+)

12.31: Patti Smith and Her Band – Park West, Chicago ($65+)


Washington, D.C./Baltimore

12.30-31: MELODIME NYE Party | Welshly Arms, Firekid + more – Jammin Java; Vienna, VA ($70+)

12.31: Hardwell – Glow at Echostage; Washington, DC ($70+)

12.31: LASER DISCO | Minnesota, Protohype, + more – Game; Baltimore, MD ($35+)

12.31: Old 97’s – The Hamilton; Washington, DC ($60+)

12.31: Baltimore Rock Opera Society NYE Celebration – Ottobar; Baltimore, MD ($15+)

12.31: Flash NYE | Steve Bug – Flash; Washington, DC ($50+)

Thanksgiving Throwdowns

Thanksgiving Throwdown

No matter how 2016 has treated you, there’s plenty to be thankful for, like these Thanksgiving weekend shows near you. The events below have been handpicked by our expert in-house curators, who know how to shake some serious turkey leg. So go out there and give it up to the live entertainment gods!


11.25: Minnesota – The Independent, SF ($21+)

11.25: Trus’me, Chvck., Petko Nikolov – Monarch, SF ($10+)

11.25: Vienna Teng – Freight & Salvage Coffeehouse, Berkeley ($38+)

11.25: Rising Appalachia – The Catalyst, Santa Cruz ($23+)

11.25: The Spinners – Yoshi’s, Oakland ($39+)

11.26: Booka Shade – The Midway ($30+)

11.26: Borgore – The UC Theatre Taube Family Music Hall, Berkeley ($30+)

11.26: Eliza Skinner – Doc’s Lab, SF ($15+)

11.27: A San Francisco Tribute to Leonard Cohen feat. Conspiracy of Beards – The Chapel, SF ($14+)



11.25: Greg Proops is the Smartest Man in the World – The Bell House, Brooklyn ($15+)

11.25: Anthony da Costa – Rockwood Music Hall, NYC ($12+)

11.25: Robert Randolph and the Family Band present Funksgivin’ Jam – Brooklyn Bowl, Brooklyn ($25+)

11.26: Homeshake – Baby’s All Right, Brooklyn ($12+)

11.26: Chucho Valdes, Joe Lovano Quintet – Birdland, NYC ($50+)

11.26: NY Night Train Soul Clap & Dance Off – The Bowery Ballroom, NYC ($14+)

11.27: Ween – The Capitol Theatre, Port Chester

11.27: Mike Brown & Griffin Newman – Union Hall, Brooklyn ($10+)

11.27: Hard Femme ft. Mr Twin Sister, Sateen, Neocamp, Sandflower – Mercury Lounge, NYC ($10+)



11.25: Dream Panther – The Hi Hat ($7+)

11.25: Booka Shade – Exchange LA ($10+)

11.26: No Man – iO West Theater ($10+)

11.26: Bootie LA: Dranksgiving! – Echoplex ($5+)

11.27: Neil Hamburger LIVE – The Satellite ($8+)

11.27: Rachel Mason and the Starseeds – Bootleg Theater ($7+)



11.25: CFM – The Hideout ($10+)

11.26: Wax – Subterranean ($15+)

11.26: Jim James – Riviera Theatre ($35+)

11.26: Natalia LaFourcade – The Portage Theater ($35+)

11.26: Farris Wheel Thanksgiving | Gene Farris – Spybar (Free before midnight, $10+ after)

11.27: Ulcerate – Reggies Rock Club ($15+)

SweetWater 420 Fest goes big with double headlining sets for ‘Lucky 13’

The number “13” carries a spooky superstition. But in the case of new partner SweetWater 420 Fest in Atlanta, 13 is a good omen, and a cause for a righteous celebration.

The three-day music experience, which doubles as an Earth Day festival (hence the 4/20), will hold its 13th annual event from April 21-23, 2017 at Centennial Olympic Park in the heart of downtown Atlanta. In honor of “Lucky 13,” organizers are pulling all the stops.

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Fly Fam: Welcoming Ticketfly’s new partners

While we may not be running for an elected office, Ticketfly never stops campaigning. With Pandora at our side, we’ve rallied strong support across the nation. We previously announced a record-breaking signing of 17 venues and promoters in the Southern U.S. and a partnership with Colorado’s Z2 Entertainment, making us the ticketing service of choice for independent venues and promoters in the Denver metro area. But they’re not the only ones joining the Ticketfly party. We’ve got more than a dozen new additions to the ‘fly fam that we’d love for you to meet.


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