As downtown Tucson continues to grow, so does the Rialto Theatre Foundation. A Ticketfly partner since 2013, the foundation operates historic Arizona venue The Rialto Theatre and recently took over the mid-sized 191 Toole, bringing it into the ‘fly fold and strengthening the city’s growing music scene.
“We feel obligated to the community to be a resource for events,” says Curtis McCrary, general manager of The Rialto Theatre and 191 Toole. “That can be tough to do at the Rialto when people need lots of lead time… The opportunity to lease [the 191 Toole] space came along, and it just seemed to make sense as a way to make more things happen in Tucson, which is a big part of our mission.”
191 Toole will serve as a lower-cost and more readily available alternative to the Rialto. Though the space isn’t as posh—the foundation is making upgrades to the former warehouse-turned-youth-center—McCrary sees great potential in 191 Toole, especially when it comes to community impact.
“It is our sincere hope that it will really be additive to the great things that are already going on at venues like Club Congress, the Flycatcher, the Rock, and so on. We want to ‘grow the pie’ so to speak,’” McCrary says. “We see [191 Toole] as an expansion of opportunities for touring AND local acts, as well as community/nonprofit events in our burgeoning downtown.”
The foundation will revitalize the space and make it more active. The venue will get a new PA system, upgraded lighting, and fun additions such as old-school arcade machines and shuffleboard. McCrary hopes to have 191 Toole open at least two weeks of every month.
Among 191 Toole’s new resources, of course, is Ticketfly. We’re honored to continue our relationship with the foundation and provide 191 Toole with the same great products and services that have aided in the success of the Rialto and our partners across North America.
“What we’re doing as an organization is very simpatico with what Ticketfly is as a company—forward-thinking, adaptive, and tuned in to youth culture (but not only that aspect of culture). And of course the platform/equipment/interface/reach of Ticketfly are all excellent, which makes the transition pretty easy-peasy,” McCrary says.
191 Toole will remain open while it gets polished up and will continue to bring the same quality programming to Tucsonites that the Rialto is known for with upcoming acts such as L.A. punks Bleached, folk singer Brett Dennen, soul man Allen Stone, and more.