5 important facts from the 2017 Infinite Dial study

This post was originally published on Pandora for Brands’ Insights blog.

What were you listening to 19 years ago? If you’re like most people, your primary sources of audio were likely radios and your own music collection–perhaps even a carefully curated mixtape on your Walkman.

In 1998, the founders of Edison Research picked up signals that online media–including music and other formats–were becoming a “thing,” so it embarked on a study to measure consumer usage of “new” media. While that first report concluded that only a small portion of the population used online media, they detected plenty of listener enthusiasm for what the future held.

Obviously, much in the media world has changed since the late 90s, except the fact that Edison Research still measures online consumer behavior every year. Their annual Infinite Dial report has become a much-anticipated annual event among media providers and advertising professionals.

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Answer 3 questions to make your live events website rock

As a full-service live event technology platform, Ticketfly designs and builds websites for our venue and promoter partners. Each month, our team of talented developers and project managers works side-by-side with our clients to launch custom websites that meet their specific needs.

With more than 800 sites under our belts, we power the largest network of live event websites in the world. It goes without saying that we know a thing or two about the right approach to creating a website for a live events business. Whether you’re working with Ticketfly, an outside web developer, or even using an out of the box solution, here are three important questions to ask yourself to determine if your website is ready to take the stage.

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Experiences are everything: your events matter to marketers

Live events provide a unique opportunity for artists and fans to forge meaningful personal connections. This post, originally published on Pandora for Brands’ Insights blog, explains why brands are increasingly looking at event sponsorship as one of the best ways to build awareness and reach new customers. 

 

You don’t need us to tell you that music has the power to create incredible experiences. It can cure a breakup, take you back in time and totally make or break a party. But some music experiences are just more memorable than others.

Nothing comes quite as close to the exhilaration of seeing your favorite band live. The act of sharing the moment with a community of fellow fans, sweating it out together as you scream lyrics from the top of your lungs—that’s when real memories are formed.

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SXSW in 10 tweets

Since launching 30 years ago, South by Southwest (or SXSW for those in the know) has grown from a charming little music conference into an expansive gathering that includes not just music, but also film and technology, and attracts more than 50,000 attendees to Austin, TX over 10 days each March.

Like many companies, Ticketfly will make its way to Texas to be part of SXSW this year. It’s a great opportunity to reconnect with partners and industry friends. It’s also really fun — a week-long party with a soundtrack performed by the best bands.

Are you a seasoned “South-by” vet, with a proven hangover-avoiding technique and a Google doc with all the bands you plan to catch? Or maybe you’ve never been and are wondering what it’s really like? Either way, you’ll want to check out these ten tweets from the past ten years that we think capture the essence of SXSW.

  1. Word on the street

#FOMO is constant for all who attend SXSW. By the way, Wu-Tang did play a “secret” show in a closed down factory 20 miles outside of town…that started at 4am.

 

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Pandora Premium will change the way you listen to music

Are you a Pandora listener? If you are, you’re part of community of more than 80 million music fans in the US that love the uniquely personalized radio experience Pandora provides.

Today, Pandora announced details about Pandora Premium— their new on-demand tier that gives fans a whole new way to engage with the music they love. We’re excited for Pandora 2.0 and proud to be partnered with the best in the business. 

Here’s the official announcement, originally published on Pandora’s blog, detailing what to expect from Pandora Premium.

When we set out to build a premium music experience — one that would set the new standard for what a music service could be — we knew it had to be truly personal, be thoughtfully designed and take the work out of managing your world of music.

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Get ready for these Fly festivals

Festival season is no longer confined to the sweltering summer months. There are awesome festivals happening year-round—some starting as early as this week! Many of the best music gatherings in North America are powered by Ticketfly and we couldn’t be more psyched. Tell your festie besties and mark your calendars for these upcoming ‘fly fests.

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Fly Fam: welcoming Ticketfly’s new partners

Last year, we grew to an astounding 1700 live event partners across the U.S. and Canada. They come on board because of our industry-best service, our powerhouse marketing initiatives– driven by our partnership with Pandora– and innovative product offerings like Lyte, our fan-to-fan ticket exchange for sold out shows. TIcketfly is proud to support leading venues and promoters, powering everything from club shows to music festivals to rodeos. There’s always room for more members of the ‘fly fam and we’re excited to welcome these latest additions to the bunch.

Brooklyn’s Union Hall has just about everything you’d need for palling around with your buddies: live music, comedy, DJs, poutine, and bocce ball. They take that last one just as seriously as they do the rest of their offerings, holding regular bocce tournaments (we’re rooting for team I Wanna Dance With Some Bocce for the name alone). And their stage offerings are grade-A. The 5,000 square foot bar, restaurant and venue is the home of writer Jon Ronson (So You’ve Been Publicly Shamed, The Men Who Stare At Goats) and comedian Maeve Higgins’ monthly “Cool Kids” show.

Live music and comedy are wonderful and all, but sometimes you need something a little more vibrant and visual. For more than 15 years, Art Battle has stunned crowds across the world by pitting some of the best painters and street artists against one another. What started in New York City in 2001 is now a traveling live art extravaganza that’s popped up in 75 cities in 16 countries. Be on the lookout for a battle near you. And if you think you can hang, apply to compete and step up to the easel.

If Chance the Rapper showed us anything at the 2017 Grammy Awards, it’s that you can put on an incredible show while being devoted to your faith. Rush Concerts has been doing that since 1997. The company promotes Christian music events, bringing bands and artists such as Jeremy Camp, Switchfoot and more to venues across the country. They’re currently promoting concerts for MercyMe and Casting Crowns throughout the midwest.

Hodi’s Half Note doesn’t half-step. The intimate club is a go-to for live music in Fort Collins, CO. That shouldn’t come as a surprise after glancing at their eclectic calendar. From punk pioneer Jello Biafra’s Incredibly Strange Dance Party and the Ned Flanders-inspired metal outfit Okilly Dokilly to Chicago rapper Alex Wiley and the funky Fort Knox Five, Hodi’s is a guaranteed good time.

If Rodeo Austin’s slogan—“Where Weird Meets Western”—doesn’t intrigue you, their lineup surely will. The 15-day fair and rodeo, held from March 11 to 25, boasts dozens of musical performances that go beyond the country lasso. Sure, you can catch country stars such as Dwight Yoakam and Cole Swindell, but you can also catch legendary soul singer Patti Labelle and dance-pop group Fitz and the Tantrums. The real star, of course, is the rodeo, which features everything from bull riding to mutton bustin’. Plus, there are carnival rides, corn dogs, livestock shows and more. Grab your cowboy hat and get weird!

The Blind Tiger has been serving up cold beer and live music in Greensboro, NC since 1998. Known for bringing some of the best bands to the region, the venue has hosted everyone from Hootie and the Blowfish to Of Montreal. With nearly 20 years under its belt, the Blind Tiger isn’t slowing down anytime soon.

Draw Events has a really big duck. In fact, it’s The World’s Largest Rubber Duck. The massive inflatable pops up at waterfront events produced by Draw including the Tall Ships festival, which hosts ship tours, daily ship tours and family friendly entertainment. The festival has appeared in Los Angeles, Key West and Duluth, MN, among other cities. Stay tuned to Draw Events to see where the duck will pop up next.

Green Machine Concerts is a well-oiled promotions company that brings some of the best live music events to venues throughout the country, including assisting colleges with booking campus concerts. On deck for 2017 so far are two monster shows: Kenny Chesney in Madison, MS in May and Journey in Southaven, MS in July.

There are countless historic venues in Los Angeles, but only one can trace its roots to Great Depression America. Exchange LA is aptly-named: the colossal, four-story nightclub is housed in the former Los Angeles Stock Exchange, constructed in 1931. Though it’s undergone renovations—following strict Historic Cultural Landmarks guidelines—Exchange LA is still money. The nightclub boasts state-of-the-art lighting and technology and an equally impressive lineup of EDM DJs on any given night.

Metroplex Live makes big noise in Little Rock, AR. The events company primarily holds events at The Metroplex Event Center, which can hold up to 2,500 people. Not only can you catch concerts from the likes of Dropkick Murphy’s, you’ll also see mixed martial arts fights, bridal fairs and more.

Atlanta’s Aisle 5 might be a newcomer on the scene, but the venue already stands out as one of the city’s best. Opening in 2014 and located in the Little Five Points district, Aisle 5 is a multi-genre venue known for showcasing some of the most buzzed about local and touring bands, cheap craft beers, top-notch quality sound. If you don’t trust us, check their Yelp reviews.

Ticketfly-powered sites: designed with your fans in mind

While people know Ticketfly is a ticketing platform — heck, the word comprises most of our name — it’s by no means all that we do. As a full-service live event technology platform, Ticketfly also designs, builds, and powers custom websites for over 800 of our live event partners. Because no two venues, festivals, or event promoters are alike, being able to provide a truly bespoke solution is key. This is why we have a team of talented designers, developers, and project managers dedicated full-time to building our websites and custom email templates. Each site we create needs to communicate the unique elements of its venue, showcase upcoming events, and of course be incredibly functional, delightful, and easy to use. Finally, it needs to be easy to manage so our partners can spend time planning events, not wrangling IT.

Here are three sites that were launched recently that represent the best of what we offer.

TAO

tao_freal

TAO‘s new Ticketfly-powered site transports you into the heart of this unique 60,000 square-foot multi-story venue that boasts one of Las Vegas’s best Asian restaurants, a nightclub where world class DJs perform, and an outdoor beach-themed daytime club. The site’s striking design utilizes video backgrounds and gorgeous large photos to tell the story of TAO’s iconic spaces, but not at the expense of simplicity on the backend. The site was built expressly to let our partners at TAO easily edit content, keeping each page fresh and accurate without the need of outside support.

 

Birdland

The original Birdland opened in New York City more than sixty years ago, in December of 1949. The club’s reputation as an historic jazz destination was built one show at at time, with greats of the day performing as part of memorable double and triple bills.

Named for one the club’s earliest and biggest draws, Charlie Parker (known as “Bird” to fans and fellow musicians), Birdland, on any given night, would host jazz greats such as Dizzy Gillespie, Thelonious Monk, Miles Davis, John Coltrane, Stan Getz, and Erroll Garner entertaining a packed house.

Our team was tasked with leading a complete refresh for Birdland’s website, with the goal of capturing the rich history of the club through a clean, easy to navigate layout, packed with visually appealing new and historic imagery. Birdland still curates double and triple bills and continues to draw crowds today. Their Ticketfly-powered website makes sure jazz fans won’t have to miss a beat.

 

Fox Theatre

Recently voted the fourth best music venue in the country by Rolling Stone Magazine, Fox Theatre, located in Boulder, Colorado, is a 625-capacity venue that welcomes top-notch talent with a mind-blowing sound system.

Fox Theatre’s own rich history, dating back to the mid-1920’s, inspired the design for the venue’s new website. The eye-catching Art Deco logo and impressive use of photos anchor the site, which seamlessly remixes classic design elements with clean functionality.

If your website needs some love, maybe it’s time to consider a mobile-friendly, integrated website built and hosted by Ticketfly. Put your brand first and save time with a site that’s fully integrated with our ticketing, marketing, and analytics platform. Interested? Let’s talk.

Venkman’s feeds Atlanta’s local music community

Weekly jazz nights, inventive comfort food and a classy, modern ambiance—Venkman’s is quite the upgrade from the cramped basements Peter Olson used to play in with his 70s tribute band/comedy troupe Yacht Rock Revue. But the Atlanta restaurant and music venue, which recently celebrated its 1-year anniversary, is now his and the rest of the local music community’s home base.

Venkman’s opened in September 2015 in the city’s Old Fourth Ward. It was a vision Olson and business partner/bandmate Nick Niespodziani dreamt up while on the road.

“As we began to tour more regularly, we discovered music venues that were raising the bar for concert-going experiences by offering things like chef-driven menus, craft cocktail programs, and artist hospitality that you typically don’t see outside of large theaters and performing art centers,” Olson says. “Having set sail with everyone from KISS to Weezer to Kid Rock to Zac Brown Band, we learned everything we needed to know about creating artist community and, of course, being artists ourselves, we know how we like to be treated.”

Their vision didn’t become a reality overnight. It took two years of calculated planning and finding the right people to make it happen. Thankfully, Olson and Niespodziani knew a thing or two about the business and had a tight network. The two handled the booking initially, later bringing on talent buyer Rhiannon Klee, with Yacht Rock Revue’s front of house engineer Kip Conner designing their impeccable sound system. They also found a partner in Ticketfly that’s evolved with them. “When we were getting ready to open the doors of Venkman’s, Ticketfly offered a nice clean system that is easy to use. Since we signed up, Ticketfly has added a plethora of fantastic venues around the Southeast to their roster,” Olson says.

The missing morsel, however, was the food.

To help bring their concept to life, Olson and Niespodziani tapped executive chef Nick Melvin to take helm of the kitchen and become a partner in Venkman’s. “Nick’s passion and approach in the kitchen mirrors what we’re aiming to curate on the stage,” Olson says.

Venkman’s own Nick Niespodziani, Nick Melvin, and Peter Olson

The result is a carefully curated, elevated experience that’s perfect for anyone. In fact, the Venkman’s website boasts that it’s a place “where you can bring a first date who you really want to impress or your truck-driving uncle from Mississippi.”

“At first glance, the interior vibe might be perceived on the fancier side of music venue decor. The overall ambiance of the space allows you to dress up to the intimacy you’re looking for on a first date or special occasion. But if you dig into the treatments you’ll find a little flavor from grandma’s basement,” Olson explains. “I think it’s that element of comfort in the design along with our welcoming staff that allows everyone to feel welcome under the same roof.”

The diverse menu helps, too. While your typical music venue might not stray too far from burgers and wings, Venkman’s restaurant takes it to another level. There’s Maple Roasted Squash, BBQ Mussels, Fennel Shrimp, Smoked Beef Cheek and a Pulled Mushroom Roll, among other mouthwatering offerings. And we haven’t even gotten to the brunch menu, which has foodies raving on Yelp (trust, it’s not just the bottomless mimosas talking).

While the restaurant has racked up fame and notoriety, the music is the real seasoning. Venkman’s offers live music during and after every meal, including dinner five nights a week and during brunch on the weekends. You might even see various members of Yacht Rock Review performing, be it unplugged sets on Sundays, reprised performances of their album shows or any number of their side projects. But the main purpose is to give a platform to locals.

“We’re striving to participate in movement to support local artistry and creation,” Olson says. “We’re offering support for the talented musicians to achieve excellence at their craft by providing gigs at jazz and bluegrass brunches and early evening shows. We’re working with groups like Jan Smith Studios and ATL Girls Rock Camp to provide a location for young musicians to develop their craft. We try to provide the best artist hospitality in Atlanta when it comes to food and service, not to mention a beautiful space to play with a top notch sound system.”

With one year down, Olson says he and his partners will continue to up their game in 2017.

“We hope to continue to grow and improve every aspect of the dining/concert experience,” he says. “Striving for excellence means you’re constantly working on customer service, menu, booking calendar, sound system, and connecting with the community. We’re just getting started.”

Ticketfly will be working right alongside them! For upcoming shows or more info on Venkman’s, visit venkmans.com.