Ever wonder what it takes to produce a lasting music festival? It’s hard work, even beyond finding the right talent and pulling off the logistics. Once you add in things like collapsing stages, extreme weather, and insurance issues, the life of a festival promoter is far from easy. At this point, it’s an open question whether festival fever is still on the rise in America, or if we’ve reached a saturation point where only the strongest, best-run fests will survive.
Ticketfly’s CEO Andrew Dreskin knows a thing or two about putting on great festivals. He created Field Day in 2003 with Radiohead and the Beastie Boys, and has been a co-producer of Virgin Mobile FreeFest for the last eight years. FreeFest, the largest recurring free music festival in the nation, raises money to support children in need.
Next Wednesday, Dreskin will be moderating the panel “Building the Perfect Beast: Keys to a Festival That Lasts” at the Billboard Touring Conference (Nov. 13-14th in New York City) to shed light on the fundamentals and pitfalls of building a successful festival. Speakers on the panel include representatives from AC Entertainment (Bonnaroo, Forecastle), Prime Social Group (Breakaway), C3 Presents (Lollapalooza, ACL), Founders Entertainment (Governors Ball), Firefly, and LOCKN’ Festival.
“I can promise you one thing, with the caliber of talent on this panel, it will surely be the most epic festivals panel in the history of music conferences.” – Andrew Dreskin, Ticketfly CEO and Founder
The panel will take place from 10:45 am- 11:45 am on Wednesday, November 13th, and there may or may not be Bloody Mary shots involved. See you there!
Photo Credit: Alvin Risk at VFF ’12 via http://virginmobilefeed.com