5 important facts from the 2017 Infinite Dial study

This post was originally published on Pandora for Brands’ Insights blog.

What were you listening to 19 years ago? If you’re like most people, your primary sources of audio were likely radios and your own music collection–perhaps even a carefully curated mixtape on your Walkman.

In 1998, the founders of Edison Research picked up signals that online media–including music and other formats–were becoming a “thing,” so it embarked on a study to measure consumer usage of “new” media. While that first report concluded that only a small portion of the population used online media, they detected plenty of listener enthusiasm for what the future held.

Obviously, much in the media world has changed since the late 90s, except the fact that Edison Research still measures online consumer behavior every year. Their annual Infinite Dial report has become a much-anticipated annual event among media providers and advertising professionals.

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FlyCon 2017: Laissez les bons temps rouler!

Last week, Ticketfly and close to 500 of our closest friends met up to spend a few days together in New Orleans at FlyCon. It’s an annual tradition we started six years back as an opportunity to connect with the extended ‘fly fam, share platform developments and announce new products, swap best practices on topics like digital marketing and analytics, answer questions, and learn about the business challenges our partners face.

Each year, we challenge ourselves to bring more to the table so that everyone that attends FlyCon feels it was worth the time and energy it took for them to be there. We kicked things off the evening of Monday, January 16 with a gathering for attendees and Ticketfly staff to reconnect and meet in person—maybe for the first time—while enjoying craft cocktails, bowling, bocce, and delicious local bites


We got down to business the next morning at the Intercontinental New Orleans, with Ticketfly co-founder and CEO Andrew Dreskin welcoming everyone to FlyCon. He took us through a look back at what Ticketfly, Pandora, and our amazing partners accomplished in 2016, and touched on what we hope to accomplish in the new year.

Key team members outlined some of the new products and features clients can expect from Ticketfly in 2017, and we were able to pull back the curtain on an exciting new partnership with Lyte that provides fans with a safe, hassle-free way to exchange tickets for sold out shows and eliminates the pain points that come with the traditional secondary market.

Next up, we were treated to an in-depth look at how Ticketfly is connecting live events to the largest and most engaged audience of music fans in the US with Pandora. With 83+ million listeners, Pandora is the most used mobile app, more than Facebook and Netflix! Through our integration, Ticketfly is reaching listeners with personalized messages about upcoming shows based on their listening habits. We learned how many fans were reached in 2016 and got a sense of how we’ll continue to build on this success to make Pandora the go-to source for all music experiences.

After that, it was time to choose your own FlyCon. This year, we introduced four tracks: Amp Up Your Ticketfly explored how to maximize the value of our integration with Pandora with a focus on sponsorship and revenue. Marketing featured best practices on everything from data-crunching to creative campaigns, and gave clients 1:1 time with Ticketfly’s in-house marketing experts. Ticketfly Classroom track sessions went deep on our platform, giving FlyCon attendees their diplomas in things like reserved seating, fighting fraud, Ticketfly-powered websites, and reports. Finally, our Talent Buying track focused on understanding how data can de-risk booking decisions, and included a live demo of Pandora’s massive artist database, Next Big Sound, and a Q&A with its founder.


Of course we come to NOLA to learn….but we also gotta have some fun. Tuesday night we held a Bayou bash for the ages, starting with a second line parade that took FlyCon attendees through the streets of New Orleans, dancing drinks in-hand to a live brass band all the way to the Civic Theatre for a lively evening of casino games, a surprise performance by the 610 Stompers, strong—erm, delicious—sazeracs, and some stellar karaoke performances.

After an unforgettable night, we came back together for one last day, which began with a much-needed hearty hot breakfast and more track sessions. Before everyone hit the road, we were treated to an intimate fireside chat with the leaders of Paradigm: Tom Windish, Dan Weiner, and Lee Anderson, who had only announced their official combination a one agency a few days prior.

We had a full house for our track and mainstage sessions, but the FlyLounge was the hottest spot on the FlyCon block. Attendees flocked to the lounge to demo upcoming features and products (including Lyte and our new event entry iOS app), meet their reps, get their burning questions answered, and provide us with feedback.


After the last track session concluded and the FlyLounge shut up shop it was time to bid everyone adieu. Attendees gathered in the lobby for a final drink or two, or three or…. well, nevermind. Almost as suddenly as it began, FlyCon 2017 was over. We came together from all over the U.S. and Canada to learn, laugh, karaoke, and affirm the human bonds that are the foundation of live events. Hard to believe we packed all that into just two days…

Sound like your kind of conference? FlyCon is an invitation-only event for Ticketfly partners. Learn more about working with us and join us next year!

Photos by Yrving Doveralba

Meet Ticketfly’s new fan ticket exchange, powered by Lyte

Posted by Andy Donner, VP of Business Development, Ticketfly

At Ticketfly, we pretty much live for live events. But, we also know there are too many things that get in the way of having a great time at a show. That’s why we get up and come into work every day, to hack away at the friction that plagues fans, venues, and promoters. One of the issues we’ve been thinking about for a long time is the issue of ticket resale, one of the oldest problems in the books. Today, we’re incredibly pleased to announce a better approach to secondary ticketing through an exclusive partnership with a company called Lyte. This partnership gives fans an easy, safe, and fair way to buy and sell tickets for sold out shows, and allows venues & promoters to deliver a more fan-friendly experience.

The first Ticketfly clients to offer the exchange include The Bomb Factory and Trees in Dallas; Marathon Music Works in Nashville; Bimbo’s 365 Club in San Francisco; and Whitewater Music Amphitheatre outside of Austin.

Our CEO and co-founder, Andrew Dreskin, who has been in the business for two decades and mulling over how to best tackle safe and secure ticket resale for nearly as long, says: “We needed a solution that keeps the tickets in the hands of true fans, keeps control of the experience in the hands of our clients, ensures that the house is full for the artists, and renders obsolete scalpers who leach off the primary ecosystem. Lyte is that answer.”

By verifying transferred tickets and keeping them within the fan community, Ticketfly and Lyte are helping venues and promoters provide a consistent, secure, and on-brand experience to all fans, whether those fans bought tickets at the onsale or after the show sold out. Not only will venues and promoters spend less time managing fraudulent tickets and disappointed fans, they will also have fewer empty seats and enjoy increased revenue from the resulting spend on concessions and merchandise. Our clients will also get accurate data on who actually attended their shows, and a better understanding of the true pricing and demand for their events. The Lyte-Ticketfly solution requires no additional work for Ticketfly clients. Turn it on and Lyte and Ticketfly take care of the rest.

When Lyte is enabled, no-show rates have dropped by as much as 65%, which means artists will be more likely to play to a full house and enjoy increased spending at the merch booth. In addition, artists will cultivate deeper relationships with more fans, who are then more likely to go out and stream their music, buy their albums, and purchase tickets to future shows.

Ant Taylor, founder and CEO of Lyte, says: “Lyte takes control of the fan experience away from anonymous third parties and puts it back in the hands of venues and promoters. Lyte provides the most transparent, secure, and seamless solution for exchanging tickets. That is what fans deserve and eventually, what they’ll demand. In Ticketfly, we have a partner who catalyzes our mission. We are proud to apply our technology in the service of their incredible client base.”

By bringing Ticketfly’s primary ticketing system together with Lyte’s exchange platform, we’re bringing the secondary market out of the shadows into a place where it can be regulated and secured. When Lyte is turned on, overall secondary market prices drop by 35% across the board. We believe that if we get this right, then over time, we could make a major dent in scalping, or even eliminate the practice entirely. Now that’s a reason to come into work every day.

Lyte provides all fans a safe, hassle-free way to exchange tickets for sold out shows with a best-in-class solution to the pain points resulting from the traditional secondary market. We’re thrilled to be partnering with them to take yet another step toward realizing our vision for live events: fans never miss a show, and the house is always packed.

Are you a current Ticketfly client who is interested in turning on Lyte for your sold-out events? Get in touch with your rep. Not working with us yet? Join the movement.

Fly Fam: Welcoming Ticketfly’s new partners

While we may not be running for an elected office, Ticketfly never stops campaigning. With Pandora at our side, we’ve rallied strong support across the nation. We previously announced a record-breaking signing of 17 venues and promoters in the Southern U.S. and a partnership with Colorado’s Z2 Entertainment, making us the ticketing service of choice for independent venues and promoters in the Denver metro area. But they’re not the only ones joining the Ticketfly party. We’ve got more than a dozen new additions to the ‘fly fam that we’d love for you to meet.


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A red letter day: Welcoming 17 southern U.S. venues and promoters to Ticketfly

As our friend Ice Cube might say, today was a good day. This morning we announced a record-breaking sixty-day period for the ‘fly in the Southern United States. In just two months, 12 venues, three festivals, one promoter, and one professional sports team joined up with us and we couldn’t be prouder to say “thanks, y’all!” This unprecedented run was catalyzed by the success of Memphis in May’s Beale Street Music Festival this past spring. The notable additions span seven states and make Ticketfly the top provider to independent venues and promoters in the region. The newest partners include:


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Reach a massive audience with automated Pandora concert notifications

Last year, we joined forces with Pandora to create the world’s most powerful music marketing platform. Today we’re taking another step toward making that vision a reality with automated, personalized concert notifications for Ticketfly shows on Pandora. Pandora listeners will receive notifications for just-announced shows and onsales in an increasing number of ways, including: feed alerts in the Pandora app (already live), push notifications on mobile devices (launching soon), and personalized live event email digests (launching later this year).

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Boost ticket sales without lifting a finger with cart abandonment emails

For live event promoters, marketing’s often costly, time-consuming, and never-ending. As fans, we’re faced with a million distractions and still end up missing events when we meant to buy tickets. Just over two months ago, we started tackling that exact problem: how we can help re-engage fans who’ve expressed intent (or who left tickets in their cart) without adding more work to the mix. Enter cart abandonment emails.

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Jam Productions latest power player to join the Pandora-Ticketfly platform

We just announced that Jam Productions, one of the largest independent concert promoters in the United States, is the latest to join the Ticketfly platform. I am thrilled to welcome them to the Ticketfly-Pandora family!

Jam Productions logo_horizontal

Ticketfly will now be the exclusive ticketing technology provider for three of Chicago’s best venues—the Riviera Theatre, the Vic Theatre, and Park West—plus select Jam events throughout the midwest. This new partnership is another illustration of our move upstream into larger venues and promoters. It also rounds out Ticketfly’s national footprint: we now hold leadership positions in the country’s top three live music markets—New York, Los Angeles, and Chicago. Continue reading

Ticketfly Promoter gets better with offer templates

From routing tour dates to haggling over deposits and pre-tax expense deductions, booking and settling shows is more tedious than glamorous. Last November, the whole process got a heck of a lot easier with our beta release of Ticketfly Promoter, the world’s first end-to-end product for calendar management, offer creation, and settlement. Based on user feedback, today we’re expanding Ticketfly Promoter with the launch of default offer templates so you can focus on deal-making instead of data-entry.

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33 Ticketfly partners named among ‘100 Greatest American Music Venues’


Bowery Ballroom Exterior

Is “squad goals” still a thing? If so, here’s some inspiration for your crew: Our Ticketfly posse just swept Consequence of Sound’s 100 Greatest American Music Venues list with 33 ‘fly partners receiving nods.

The influential music blog meticulously scoured the country for venues with a “transportive quality”—venues both large and small, new and old that are known for creating exceptional experiences. The list takes everything from booking and sound to stage and lighting into consideration.

We couldn’t be more excited to see so many of our clients on the list. They represent all corners of the map, from The Space in Hamden, CT to the Troubadour in West Hollywood, CA, with rich histories responsible for countless memories. While a ‘fly venue didn’t snag the top honor, we came damn close. Our newest partner, New York City’s famed Bowery Ballroom, came in hot at second, with CoS noting that the venue is “as much a brand as it is a vital organ of New York City’s music scene.”

Congrats to the Bowery Ballroom team and all of our partners who made the list. See where they rank below and make sure to drop in the next time you’re in their respective areas.

100. The Space (Hamden, CT)
99. Cain’s Ballroom (Tulsa, OK)
96. The Social (Orlando, FL)
93. The Casbah (San Diego, CA)
88. Bluebird Nightclub (Bloomington, IN)
86. The Bomb Factory (Dallas, TX)
84. Rialto Theatre (Tucson, AZ)
80. The Capitol Theatre (Port Chester, NY)
78, Georgia Theatre (Athens, GA)
74. High Dive (Gainesville, FL)
69. Fitzgerald’s (Houston, TX)
67. The Ready Room (St. Louis, MO)
66. Zanzabar (Louisville, KY)
62. Hollywood Forever Cemetery (Los Angeles, CA)
61. Trees (Dallas, TX)
58. Crescent Ballroom (Phoenix, AZ)
50. Saturn (Birmingham, AL)
49. Grog Shop (Cleveland, OH)
43. Mississippi Studios (Portland, OR)
42. The Moody Theater (Austin, TX)
39. The Crocodile (Seattle, WA)
35. Baby’s All Right (Brooklyn, NY)
34. Union Transfer (Philadelphia, PA)
30. Black Cat (Washington, D.C.)
29. Merriweather Post Pavilion (Columbia, MD)
20. The Hideout (Chicago, IL)
19. Troubadour (West Hollywood, CA)
18. 40 Watt Club (Athens, GA)
17. Doug Fir Lounge (Portland, OR)
13. Pappy and Harriet’s Pioneertown Palace (Pioneertown, CA)
12. Cat’s Cradle (Carrboro, North Carolina)
5. 9:30 Club (Washington, D.C.)
2. Bowery Ballroom (New York City, NY)