5 important facts from the 2017 Infinite Dial study

This post was originally published on Pandora for Brands’ Insights blog.

What were you listening to 19 years ago? If you’re like most people, your primary sources of audio were likely radios and your own music collection–perhaps even a carefully curated mixtape on your Walkman.

In 1998, the founders of Edison Research picked up signals that online media–including music and other formats–were becoming a “thing,” so it embarked on a study to measure consumer usage of “new” media. While that first report concluded that only a small portion of the population used online media, they detected plenty of listener enthusiasm for what the future held.

Obviously, much in the media world has changed since the late 90s, except the fact that Edison Research still measures online consumer behavior every year. Their annual Infinite Dial report has become a much-anticipated annual event among media providers and advertising professionals.

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Experiences are everything: your events matter to marketers

Live events provide a unique opportunity for artists and fans to forge meaningful personal connections. This post, originally published on Pandora for Brands’ Insights blog, explains why brands are increasingly looking at event sponsorship as one of the best ways to build awareness and reach new customers. 

 

You don’t need us to tell you that music has the power to create incredible experiences. It can cure a breakup, take you back in time and totally make or break a party. But some music experiences are just more memorable than others.

Nothing comes quite as close to the exhilaration of seeing your favorite band live. The act of sharing the moment with a community of fellow fans, sweating it out together as you scream lyrics from the top of your lungs—that’s when real memories are formed.

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Pandora Premium will change the way you listen to music

Are you a Pandora listener? If you are, you’re part of community of more than 80 million music fans in the US that love the uniquely personalized radio experience Pandora provides.

Today, Pandora announced details about Pandora Premium— their new on-demand tier that gives fans a whole new way to engage with the music they love. We’re excited for Pandora 2.0 and proud to be partnered with the best in the business. 

Here’s the official announcement, originally published on Pandora’s blog, detailing what to expect from Pandora Premium.

When we set out to build a premium music experience — one that would set the new standard for what a music service could be — we knew it had to be truly personal, be thoughtfully designed and take the work out of managing your world of music.

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FlyCon 2017: Laissez les bons temps rouler!

Last week, Ticketfly and close to 500 of our closest friends met up to spend a few days together in New Orleans at FlyCon. It’s an annual tradition we started six years back as an opportunity to connect with the extended ‘fly fam, share platform developments and announce new products, swap best practices on topics like digital marketing and analytics, answer questions, and learn about the business challenges our partners face.

Each year, we challenge ourselves to bring more to the table so that everyone that attends FlyCon feels it was worth the time and energy it took for them to be there. We kicked things off the evening of Monday, January 16 with a gathering for attendees and Ticketfly staff to reconnect and meet in person—maybe for the first time—while enjoying craft cocktails, bowling, bocce, and delicious local bites

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We got down to business the next morning at the Intercontinental New Orleans, with Ticketfly co-founder and CEO Andrew Dreskin welcoming everyone to FlyCon. He took us through a look back at what Ticketfly, Pandora, and our amazing partners accomplished in 2016, and touched on what we hope to accomplish in the new year.

Key team members outlined some of the new products and features clients can expect from Ticketfly in 2017, and we were able to pull back the curtain on an exciting new partnership with Lyte that provides fans with a safe, hassle-free way to exchange tickets for sold out shows and eliminates the pain points that come with the traditional secondary market.

Next up, we were treated to an in-depth look at how Ticketfly is connecting live events to the largest and most engaged audience of music fans in the US with Pandora. With 83+ million listeners, Pandora is the most used mobile app, more than Facebook and Netflix! Through our integration, Ticketfly is reaching listeners with personalized messages about upcoming shows based on their listening habits. We learned how many fans were reached in 2016 and got a sense of how we’ll continue to build on this success to make Pandora the go-to source for all music experiences.

After that, it was time to choose your own FlyCon. This year, we introduced four tracks: Amp Up Your Ticketfly explored how to maximize the value of our integration with Pandora with a focus on sponsorship and revenue. Marketing featured best practices on everything from data-crunching to creative campaigns, and gave clients 1:1 time with Ticketfly’s in-house marketing experts. Ticketfly Classroom track sessions went deep on our platform, giving FlyCon attendees their diplomas in things like reserved seating, fighting fraud, Ticketfly-powered websites, and reports. Finally, our Talent Buying track focused on understanding how data can de-risk booking decisions, and included a live demo of Pandora’s massive artist database, Next Big Sound, and a Q&A with its founder.

 

Of course we come to NOLA to learn….but we also gotta have some fun. Tuesday night we held a Bayou bash for the ages, starting with a second line parade that took FlyCon attendees through the streets of New Orleans, dancing drinks in-hand to a live brass band all the way to the Civic Theatre for a lively evening of casino games, a surprise performance by the 610 Stompers, strong—erm, delicious—sazeracs, and some stellar karaoke performances.

After an unforgettable night, we came back together for one last day, which began with a much-needed hearty hot breakfast and more track sessions. Before everyone hit the road, we were treated to an intimate fireside chat with the leaders of Paradigm: Tom Windish, Dan Weiner, and Lee Anderson, who had only announced their official combination a one agency a few days prior.

We had a full house for our track and mainstage sessions, but the FlyLounge was the hottest spot on the FlyCon block. Attendees flocked to the lounge to demo upcoming features and products (including Lyte and our new event entry iOS app), meet their reps, get their burning questions answered, and provide us with feedback.

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After the last track session concluded and the FlyLounge shut up shop it was time to bid everyone adieu. Attendees gathered in the lobby for a final drink or two, or three or…. well, nevermind. Almost as suddenly as it began, FlyCon 2017 was over. We came together from all over the U.S. and Canada to learn, laugh, karaoke, and affirm the human bonds that are the foundation of live events. Hard to believe we packed all that into just two days…

Sound like your kind of conference? FlyCon is an invitation-only event for Ticketfly partners. Learn more about working with us and join us next year!

Photos by Yrving Doveralba

The Swiss Army Knife of Live Music Events

Author: Liz McTaggart, Digital Marketing Services Manager, Ticketfly

It used to be de rigueur to hold up your lighter during a ballad at a concert. These days, you look across the audience at a live music event—large or small—and instead you see the brightly lit screens of smartphones,and not just during the slow songs either.

Concert-goers—like almost everyone, everywhere are finding that their mobile devices are essential companions at live music events, not only for capturing and sharing their experiences with friends, but for researching events to attend, purchasing tickets, connecting with other attendees, and even navigating massive music festivals (“where are the bathrooms?”). With new apps and deeper integrations with existing applications, mobile phones have become increasingly necessary for a positive live music experience.

Let’s dive deeper into the many ways mobile devices make the best music events possible:

Event Discovery

Well before a concert ever begins, mobile devices play a role in helping fans find live music events to attend. Capitalizing on this, Pandora and Ticketfly recently partnered up to provide personalized live event notifications based on music that listeners have demonstrated interest in (by either thumbing up or creating stations, for example). Listeners see these notifications across their Pandora experience in the form of push notifications in their mobile feed, email and even audio messages recorded by the artists themselves.

Already, more than 60 million listeners have received a notification about a show we think they’d love, and those notifications have proven to drive discovery: 70% of Pandora listeners who received push notifications said they weren’t previously aware that the show was happening.

Of course, fans aren’t just on Pandora. They’re using their mobile devices all over the web, including on sites like Facebook. Facebook also realizes the significant opportunity in connecting fans with events, and launched a standalone Events app for iOS in October 2016. The Events app allows users to see what events their friends are interested in, discover new events based on time, location and interests, and see updates from events they’re already connected to.

Ticket Buying

No surprise here, mobile ticket purchases are steadily increasing. Smartphones are officially the preferred device for consuming digital media, representing over 65% of total time spent with digital, according to comScore. Juniper Research estimates that close to 23 billion event and transport tickets will be bought using a mobile device by 2020.

We recognized the need for easy mobile purchasing, and launched Ticketfly’s dedicated iOS app in early 2016, which allows fans to find, share and purchase tickets to events in as little as two taps. In 2016, mobile devices accounted for 52% of Ticketfly’s traffic and 44% of all tickets sold.  

Many venues and events also allow mobile tickets to be used in place of paper tickets. A study commissioned by Ticketfly in May 2015 found that 70% of smartphone owners age 18-34 who attend live events want to use their phone as their ticket for entry. A whopping two-thirds of the same age group expressed interest in using their phone to pay for food, beverages and merchandise once inside the venue.

Festival and In-Venue Engagement

Attending a large-scale music festival means parsing through lots of information. You need to know where the merchandise tent is, what time and which stage your favorite bands are playing, how to find your friends, where the delicious-looking cheeseburger you saw that girl eating is from, and if your wristband gets you into VIP. A number of major festivals have created their own dedicated mobile apps, getting the most important information into the hands of attendees while reducing the costs and potential waste associated with printed guides and excessive signage. In addition, there are dozens of other third-party apps dedicated to making one’s time at a festival less of a hassle and more fun.

As a concert-goer, the sea of glowing phone screens in front of you is an uncomfortably familiar image. Whether you find it distracting or something you love to participate in, it’s clear that the majority of live music fans use mobile devices to commemorate their event experience.

In 2015, Ticketfly explored the question of how often music fans use their devices at live events, finding that 31% of Millennial concert-goers (age 18-34) use a mobile device during half of the event or longer. Additionally, more than 22% reported that they’re likely to share images they captured at a concert on social media.

With the number of global smartphone users expected to top 2.3 billion in 2017, we expect mobile usage at live music events to only increase in the coming years. Even though Apple has reportedly been working on software to potentially disable shooting photos and videos during concerts, we don’t imagine it’s going away anytime soon. Concert and festival attendees demand a more personalized, interactive experience, and smartphones are the multifaceted tool that’s going to get them there. So, whether you’re a festival team, venue owner or promoter—having a clear mobile strategy for every stage of your event lifecycle is crucial to providing your fans with the most positive live music experience.

This post was originally published on Pandora for Brands’ Insights blog.

SOURCES:
Ticketfly internal metrics, Jan 2017
Ticketfly/Harris Poll survey, May 2015
Juniper Research, “Mobile – the Big Ticket” whitepaper, April 2016
ComScore, “2016 U.S. Cross-Platform Future in Focus” whitepaper, March 2016

Reach new fans with Pandora Automated Event Notifications

Author: Lauren Kish, Product Manager

Did you get your Pandora show alert yet? That handy notification letting you know an artist you love is playing near you? If you’re one of the 78M people listening to Pandora each month, you’ve probably seen the concert notifications being pushed to your phone, surfaced in your mobile app feed, and sent to your email. Since launch, over 50M listeners have received a notification about amazing Ticketfly shows. These recommendation are already proving to be powerful — 70% of fans who received push notifications about concerts said they didn’t know about the show, and the 30% who did know hadn’t purchased tickets yet. With that, it’s prime time to share three reminders about Pandora’s powerful automated event notifications:

 

 1. It gets really personal.

At the core of Pandora is its music genome project, which does a brilliant job matching listeners with music they’ll love. Pandora has 78M monthly active listeners, and for over a decade it has traced listeners’ personal preferences—”thumbing” tracks they like or don’t like, and adding stations for the artists that move them—across the Pandora platform. Pandora uses the mountains of data it has about each listener to deliver personalized notifications when their favorite artists are playing nearby. Pandora is creating highly targeted recommendations for each individual user based on their tastes, and promoting all types of artists and shows. The key? What one listener gets is completely different from the next.

 

2. So many ways to drive fans to purchase.

Listeners are learning about your events from different channels, and at different times. Our notifications are designed to meet listeners wherever they are, whether that’s checking email, listening on desktop, or on-the-go using the app. From push notifications delivered directly to their mobile phone, to personalized concert digest emails sent straight to their inbox, Pandora listeners are receiving relevant, timely notifications when the artists they love are playing nearby. Add in mobile feed notifications, artist audio messages (AAMs), push reminders, and event information on the now playing & artists pages*, and fans will never miss a show.

 

3. The more you use Pandora, the more notifications you receive.

So, again, are you getting yours? The best way to know that your fans are being notified about your events is to experience a notification yourself as a Pandora listener. Here’s how:

1. Download the Pandora app.

2. Go crazy and create dozens of  stations for a few artists coming to your venue. Thumb tracks up, too!

3. Enable location services, or if you’d rather not, make sure the postal code associated with your Pandora account is correct.

4. Check your notification settings to make sure push and email are enabled.

5. You’re ready! As long as the event is within  31 miles of your location, you should start receiving notifications.

Best of all, unlike other marketing channels that require a ton work, you don’t have to lift a finger for Pandora listeners to be notified about your events. Just build your event in Backstage, and voila!, you’re plugged into America’s largest and most engaged music and comedy audience.  Finally, this is only the beginning. Throughout 2017 and beyond, we’ll continue to tweak, optimize, learn, and roll out new functionality and reporting to help you market your events in powerful new ways.

*currently ramping up to all Pandora listeners

It’s National Voter Registration Day – make sure you’re registered with Pandora and HeadCount.org

Cross-posted from the Pandora blog

Are you registered to vote? No? Not sure? Well, Lil Dicky, Big Gigantic, Dispatch, The National, Phil Lesh, and a host of others are helping make sure you are. We are teaming up with your favorite artists and HeadCount.org to make sure everyone can have their voices heard this Election Day, from registering to vote to finding your polling place.

Why HeadCount? Since its founding, HeadCount.org has worked with hundreds of artists to help get the word out about the importance of voting. The first part of this campaign will focus on voter registration. Then, beginning in mid-October when voter registration deadlines have passed, the campaign will switch to helping ensure people make it to the polls.

These non-partisan messages will be delivered through a combination of artist audio messages and a broader awareness campaign encouraging voter participation. Through these personal audio messages, Pandora is providing artists with another avenue to connect directly with their fans where we know they are – on their stations, listening to their music. More artists will be added as we get closer to November.

Lil Dicky RTV

 

What does this mean for you? You already listen to Pandora wherever and whenever you want, and we will be using HeadCount.org’s new HelloVote mobile voter registration platform, meaning you can now register in the same way – in less than a minute. Click the link when you hear a message and choose how you want to register – on the web, or even via text message and Facebook Messenger.

Hear a message, click the link, and get registered – it couldn’t be easier. With HeadCount.org, we are making it easy to make sure your voice is heard.

Live from the mountaintop: Colorado’s Z2 Entertainment joins Ticketfly

Today our fast-growing list of new partners gets even longer (or should we say higher?) with the addition of top Colorado promoter Z2 Entertainment. Z2 joins seven other Ticketfly venues in the region including The Marquis, The Summit Music Hall, and Denver Botanic Gardens, as well as Riot Fest. The Denver metro area is now officially a Ticketfly town, and we couldn’t be prouder!

Fox Theatre

The Fox Theatre

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Reach a massive audience with automated Pandora concert notifications

Last year, we joined forces with Pandora to create the world’s most powerful music marketing platform. Today we’re taking another step toward making that vision a reality with automated, personalized concert notifications for Ticketfly shows on Pandora. Pandora listeners will receive notifications for just-announced shows and onsales in an increasing number of ways, including: feed alerts in the Pandora app (already live), push notifications on mobile devices (launching soon), and personalized live event email digests (launching later this year).

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