Answer 3 questions to make your live events website rock

As a full-service live event technology platform, Ticketfly designs and builds websites for our venue and promoter partners. Each month, our team of talented developers and project managers works side-by-side with our clients to launch custom websites that meet their specific needs.

With more than 800 sites under our belts, we power the largest network of live event websites in the world. It goes without saying that we know a thing or two about the right approach to creating a website for a live events business. Whether you’re working with Ticketfly, an outside web developer, or even using an out of the box solution, here are three important questions to ask yourself to determine if your website is ready to take the stage.

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Ticketfly-powered sites: designed with your fans in mind

While people know Ticketfly is a ticketing platform — heck, the word comprises most of our name — it’s by no means all that we do. As a full-service live event technology platform, Ticketfly also designs, builds, and powers custom websites for over 800 of our live event partners. Because no two venues, festivals, or event promoters are alike, being able to provide a truly bespoke solution is key. This is why we have a team of talented designers, developers, and project managers dedicated full-time to building our websites and custom email templates. Each site we create needs to communicate the unique elements of its venue, showcase upcoming events, and of course be incredibly functional, delightful, and easy to use. Finally, it needs to be easy to manage so our partners can spend time planning events, not wrangling IT.

Here are three sites that were launched recently that represent the best of what we offer.

TAO

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TAO‘s new Ticketfly-powered site transports you into the heart of this unique 60,000 square-foot multi-story venue that boasts one of Las Vegas’s best Asian restaurants, a nightclub where world class DJs perform, and an outdoor beach-themed daytime club. The site’s striking design utilizes video backgrounds and gorgeous large photos to tell the story of TAO’s iconic spaces, but not at the expense of simplicity on the backend. The site was built expressly to let our partners at TAO easily edit content, keeping each page fresh and accurate without the need of outside support.

 

Birdland

The original Birdland opened in New York City more than sixty years ago, in December of 1949. The club’s reputation as an historic jazz destination was built one show at at time, with greats of the day performing as part of memorable double and triple bills.

Named for one the club’s earliest and biggest draws, Charlie Parker (known as “Bird” to fans and fellow musicians), Birdland, on any given night, would host jazz greats such as Dizzy Gillespie, Thelonious Monk, Miles Davis, John Coltrane, Stan Getz, and Erroll Garner entertaining a packed house.

Our team was tasked with leading a complete refresh for Birdland’s website, with the goal of capturing the rich history of the club through a clean, easy to navigate layout, packed with visually appealing new and historic imagery. Birdland still curates double and triple bills and continues to draw crowds today. Their Ticketfly-powered website makes sure jazz fans won’t have to miss a beat.

 

Fox Theatre

Recently voted the fourth best music venue in the country by Rolling Stone Magazine, Fox Theatre, located in Boulder, Colorado, is a 625-capacity venue that welcomes top-notch talent with a mind-blowing sound system.

Fox Theatre’s own rich history, dating back to the mid-1920’s, inspired the design for the venue’s new website. The eye-catching Art Deco logo and impressive use of photos anchor the site, which seamlessly remixes classic design elements with clean functionality.

If your website needs some love, maybe it’s time to consider a mobile-friendly, integrated website built and hosted by Ticketfly. Put your brand first and save time with a site that’s fully integrated with our ticketing, marketing, and analytics platform. Interested? Let’s talk.

Meet Ticketfly’s new fan ticket exchange, powered by Lyte

Posted by Andy Donner, VP of Business Development, Ticketfly

At Ticketfly, we pretty much live for live events. But, we also know there are too many things that get in the way of having a great time at a show. That’s why we get up and come into work every day, to hack away at the friction that plagues fans, venues, and promoters. One of the issues we’ve been thinking about for a long time is the issue of ticket resale, one of the oldest problems in the books. Today, we’re incredibly pleased to announce a better approach to secondary ticketing through an exclusive partnership with a company called Lyte. This partnership gives fans an easy, safe, and fair way to buy and sell tickets for sold out shows, and allows venues & promoters to deliver a more fan-friendly experience.

The first Ticketfly clients to offer the exchange include The Bomb Factory and Trees in Dallas; Marathon Music Works in Nashville; Bimbo’s 365 Club in San Francisco; and Whitewater Music Amphitheatre outside of Austin.

Our CEO and co-founder, Andrew Dreskin, who has been in the business for two decades and mulling over how to best tackle safe and secure ticket resale for nearly as long, says: “We needed a solution that keeps the tickets in the hands of true fans, keeps control of the experience in the hands of our clients, ensures that the house is full for the artists, and renders obsolete scalpers who leach off the primary ecosystem. Lyte is that answer.”

By verifying transferred tickets and keeping them within the fan community, Ticketfly and Lyte are helping venues and promoters provide a consistent, secure, and on-brand experience to all fans, whether those fans bought tickets at the onsale or after the show sold out. Not only will venues and promoters spend less time managing fraudulent tickets and disappointed fans, they will also have fewer empty seats and enjoy increased revenue from the resulting spend on concessions and merchandise. Our clients will also get accurate data on who actually attended their shows, and a better understanding of the true pricing and demand for their events. The Lyte-Ticketfly solution requires no additional work for Ticketfly clients. Turn it on and Lyte and Ticketfly take care of the rest.

When Lyte is enabled, no-show rates have dropped by as much as 65%, which means artists will be more likely to play to a full house and enjoy increased spending at the merch booth. In addition, artists will cultivate deeper relationships with more fans, who are then more likely to go out and stream their music, buy their albums, and purchase tickets to future shows.

Ant Taylor, founder and CEO of Lyte, says: “Lyte takes control of the fan experience away from anonymous third parties and puts it back in the hands of venues and promoters. Lyte provides the most transparent, secure, and seamless solution for exchanging tickets. That is what fans deserve and eventually, what they’ll demand. In Ticketfly, we have a partner who catalyzes our mission. We are proud to apply our technology in the service of their incredible client base.”

By bringing Ticketfly’s primary ticketing system together with Lyte’s exchange platform, we’re bringing the secondary market out of the shadows into a place where it can be regulated and secured. When Lyte is turned on, overall secondary market prices drop by 35% across the board. We believe that if we get this right, then over time, we could make a major dent in scalping, or even eliminate the practice entirely. Now that’s a reason to come into work every day.

Lyte provides all fans a safe, hassle-free way to exchange tickets for sold out shows with a best-in-class solution to the pain points resulting from the traditional secondary market. We’re thrilled to be partnering with them to take yet another step toward realizing our vision for live events: fans never miss a show, and the house is always packed.

Are you a current Ticketfly client who is interested in turning on Lyte for your sold-out events? Get in touch with your rep. Not working with us yet? Join the movement.

The Swiss Army Knife of Live Music Events

Author: Liz McTaggart, Digital Marketing Services Manager, Ticketfly

It used to be de rigueur to hold up your lighter during a ballad at a concert. These days, you look across the audience at a live music event—large or small—and instead you see the brightly lit screens of smartphones,and not just during the slow songs either.

Concert-goers—like almost everyone, everywhere are finding that their mobile devices are essential companions at live music events, not only for capturing and sharing their experiences with friends, but for researching events to attend, purchasing tickets, connecting with other attendees, and even navigating massive music festivals (“where are the bathrooms?”). With new apps and deeper integrations with existing applications, mobile phones have become increasingly necessary for a positive live music experience.

Let’s dive deeper into the many ways mobile devices make the best music events possible:

Event Discovery

Well before a concert ever begins, mobile devices play a role in helping fans find live music events to attend. Capitalizing on this, Pandora and Ticketfly recently partnered up to provide personalized live event notifications based on music that listeners have demonstrated interest in (by either thumbing up or creating stations, for example). Listeners see these notifications across their Pandora experience in the form of push notifications in their mobile feed, email and even audio messages recorded by the artists themselves.

Already, more than 60 million listeners have received a notification about a show we think they’d love, and those notifications have proven to drive discovery: 70% of Pandora listeners who received push notifications said they weren’t previously aware that the show was happening.

Of course, fans aren’t just on Pandora. They’re using their mobile devices all over the web, including on sites like Facebook. Facebook also realizes the significant opportunity in connecting fans with events, and launched a standalone Events app for iOS in October 2016. The Events app allows users to see what events their friends are interested in, discover new events based on time, location and interests, and see updates from events they’re already connected to.

Ticket Buying

No surprise here, mobile ticket purchases are steadily increasing. Smartphones are officially the preferred device for consuming digital media, representing over 65% of total time spent with digital, according to comScore. Juniper Research estimates that close to 23 billion event and transport tickets will be bought using a mobile device by 2020.

We recognized the need for easy mobile purchasing, and launched Ticketfly’s dedicated iOS app in early 2016, which allows fans to find, share and purchase tickets to events in as little as two taps. In 2016, mobile devices accounted for 52% of Ticketfly’s traffic and 44% of all tickets sold.  

Many venues and events also allow mobile tickets to be used in place of paper tickets. A study commissioned by Ticketfly in May 2015 found that 70% of smartphone owners age 18-34 who attend live events want to use their phone as their ticket for entry. A whopping two-thirds of the same age group expressed interest in using their phone to pay for food, beverages and merchandise once inside the venue.

Festival and In-Venue Engagement

Attending a large-scale music festival means parsing through lots of information. You need to know where the merchandise tent is, what time and which stage your favorite bands are playing, how to find your friends, where the delicious-looking cheeseburger you saw that girl eating is from, and if your wristband gets you into VIP. A number of major festivals have created their own dedicated mobile apps, getting the most important information into the hands of attendees while reducing the costs and potential waste associated with printed guides and excessive signage. In addition, there are dozens of other third-party apps dedicated to making one’s time at a festival less of a hassle and more fun.

As a concert-goer, the sea of glowing phone screens in front of you is an uncomfortably familiar image. Whether you find it distracting or something you love to participate in, it’s clear that the majority of live music fans use mobile devices to commemorate their event experience.

In 2015, Ticketfly explored the question of how often music fans use their devices at live events, finding that 31% of Millennial concert-goers (age 18-34) use a mobile device during half of the event or longer. Additionally, more than 22% reported that they’re likely to share images they captured at a concert on social media.

With the number of global smartphone users expected to top 2.3 billion in 2017, we expect mobile usage at live music events to only increase in the coming years. Even though Apple has reportedly been working on software to potentially disable shooting photos and videos during concerts, we don’t imagine it’s going away anytime soon. Concert and festival attendees demand a more personalized, interactive experience, and smartphones are the multifaceted tool that’s going to get them there. So, whether you’re a festival team, venue owner or promoter—having a clear mobile strategy for every stage of your event lifecycle is crucial to providing your fans with the most positive live music experience.

This post was originally published on Pandora for Brands’ Insights blog.

SOURCES:
Ticketfly internal metrics, Jan 2017
Ticketfly/Harris Poll survey, May 2015
Juniper Research, “Mobile – the Big Ticket” whitepaper, April 2016
ComScore, “2016 U.S. Cross-Platform Future in Focus” whitepaper, March 2016

Introducing Ticketfly Tech: More Than Code

Cross-posted from our new Ticketfly Tech publication over on Medium. Want to be a live event tech insider? Follow along at https://tech.ticketfly.com.

Hello World: We Are Ticketfly Tech

We’re a passionate mix of engineers, designers, and product people working to build the most open, intuitive, and innovative platform for live events. Our software empowers fans to discover, purchase tickets to, and attend some of the best events across North America; enabling venues & concert promoters to run successful live event businesses.

The work we do from our small corner of the world in San Francisco keeps the lights on at venues and festivals across the continent (more than 1,200 of them), helps elevate touring artists to new heights, and connects fans with unforgettable memories that come from being in the moment.
1.Surfing into the moment.

Surfing into the moment.

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Boost ticket sales without lifting a finger with cart abandonment emails

For live event promoters, marketing’s often costly, time-consuming, and never-ending. As fans, we’re faced with a million distractions and still end up missing events when we meant to buy tickets. Just over two months ago, we started tackling that exact problem: how we can help re-engage fans who’ve expressed intent (or who left tickets in their cart) without adding more work to the mix. Enter cart abandonment emails.

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Ticketfly Promoter gets better with offer templates

From routing tour dates to haggling over deposits and pre-tax expense deductions, booking and settling shows is more tedious than glamorous. Last November, the whole process got a heck of a lot easier with our beta release of Ticketfly Promoter, the world’s first end-to-end product for calendar management, offer creation, and settlement. Based on user feedback, today we’re expanding Ticketfly Promoter with the launch of default offer templates so you can focus on deal-making instead of data-entry.

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We’re Facebook official… Introducing Facebook Official Events

M83 Facebook Official Event

One single event shared among venues, artists, and promoters.

In 2010, we launched Amplifier, an easy way for partners to amplify an event on social media channels like Facebook to reach more fans. Since then, social media has grown immensely while remaining a go-to source of information—like when a band is coming to town. We’ve always recognized the power of combining social media and ticketing and today, we’re taking that one step further by integrating Facebook Official Events with our self-service platform. Official Events make it even easier to amplify and share your event on Facebook to all your audiences.

Facebook Official Events are single events shared among venues, artists, and promoters in order to maximize event visibility. Official events reduce duplicates while consolidating audiences to a single event with multiple hosts. Best of all? Your workflow stays pretty much the same. This is another part of our master plan to save you time, help you sell more tickets, and keep everyone closely connected to the live events they love.

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The new Ticketfly iOS app is here

Our latest effort to reach more fans and improve the event experience

The Ticketfly iOS app has arrived! Before you read any further, download this bad boy and take it for a spin.

App Feature

Our goal is to connect more people to live events and today we took a big step forward with the launch of our new app. The app lets fans easily search for more than 90,000 events powered by Ticketfly each year. Want recommendations for what to see? Our expert curators are hand-picking tastemaker events in our top markets, so everyone can discover something great to experience.

01-Discovery-black

We specifically designed the app to have the shortest possible path-to-purchase. Fans can buy tickets in as few as two taps with secure, stored payment and shipping preferences. For upcoming events, onsale reminders will ensure no one misses out. Less time and hassle to buy means more ticket sales for you and more live event experiences for fans.

05-Reminder

Beyond selling tickets lightening fast, the app is also super slick. The user experience was built with our new brand in mind, designed to bring everyone closer to live event experiences. Event detail pages are rich with videos, song clips, and artists biographies, so that fans can learn more and get hyped up before an event. Our click and hold purchase confirmation elegantly ensures fans are intentionally buying tickets.

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Digital tickets are stored directly within the app, which means no futzing around in bags and pockets for paper tickets, and fewer folks standing in line at will call. All part of our master plan to give you faster lines and happier fans.

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The Ticketfly iOS app is one more way for you to reach fans on the go, wherever they are. It’s also foundational to the work we’re doing with Pandora. The underlying technology powering our app will help us build the world’s most powerful music platform. Read more about our app journey over on Medium. We’re one step further down the road to reimagining the live event experience for everyone. Now, let’s party.

Ticketfly Promoter: Talent buying made easier



 

Promoters are the unsung heroes of the music industry. Night in and night out, their work is what makes live events possible—getting great talent in great venues. Today, their lives just became a heck of a lot easier with the beta release of Ticketfly Promoter, a comprehensive, integrated booking product that makes talent buying easy. With Ticketfly Promoter, we’re moving further beyond the ticket and extending our platform into talent buying.
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