FlyCon 2017: Laissez les bons temps rouler!

Last week, Ticketfly and close to 500 of our closest friends met up to spend a few days together in New Orleans at FlyCon. It’s an annual tradition we started six years back as an opportunity to connect with the extended ‘fly fam, share platform developments and announce new products, swap best practices on topics like digital marketing and analytics, answer questions, and learn about the business challenges our partners face.

Each year, we challenge ourselves to bring more to the table so that everyone that attends FlyCon feels it was worth the time and energy it took for them to be there. We kicked things off the evening of Monday, January 16 with a gathering for attendees and Ticketfly staff to reconnect and meet in person—maybe for the first time—while enjoying craft cocktails, bowling, bocce, and delicious local bites


We got down to business the next morning at the Intercontinental New Orleans, with Ticketfly co-founder and CEO Andrew Dreskin welcoming everyone to FlyCon. He took us through a look back at what Ticketfly, Pandora, and our amazing partners accomplished in 2016, and touched on what we hope to accomplish in the new year.

Key team members outlined some of the new products and features clients can expect from Ticketfly in 2017, and we were able to pull back the curtain on an exciting new partnership with Lyte that provides fans with a safe, hassle-free way to exchange tickets for sold out shows and eliminates the pain points that come with the traditional secondary market.

Next up, we were treated to an in-depth look at how Ticketfly is connecting live events to the largest and most engaged audience of music fans in the US with Pandora. With 83+ million listeners, Pandora is the most used mobile app, more than Facebook and Netflix! Through our integration, Ticketfly is reaching listeners with personalized messages about upcoming shows based on their listening habits. We learned how many fans were reached in 2016 and got a sense of how we’ll continue to build on this success to make Pandora the go-to source for all music experiences.

After that, it was time to choose your own FlyCon. This year, we introduced four tracks: Amp Up Your Ticketfly explored how to maximize the value of our integration with Pandora with a focus on sponsorship and revenue. Marketing featured best practices on everything from data-crunching to creative campaigns, and gave clients 1:1 time with Ticketfly’s in-house marketing experts. Ticketfly Classroom track sessions went deep on our platform, giving FlyCon attendees their diplomas in things like reserved seating, fighting fraud, Ticketfly-powered websites, and reports. Finally, our Talent Buying track focused on understanding how data can de-risk booking decisions, and included a live demo of Pandora’s massive artist database, Next Big Sound, and a Q&A with its founder.


Of course we come to NOLA to learn….but we also gotta have some fun. Tuesday night we held a Bayou bash for the ages, starting with a second line parade that took FlyCon attendees through the streets of New Orleans, dancing drinks in-hand to a live brass band all the way to the Civic Theatre for a lively evening of casino games, a surprise performance by the 610 Stompers, strong—erm, delicious—sazeracs, and some stellar karaoke performances.

After an unforgettable night, we came back together for one last day, which began with a much-needed hearty hot breakfast and more track sessions. Before everyone hit the road, we were treated to an intimate fireside chat with the leaders of Paradigm: Tom Windish, Dan Weiner, and Lee Anderson, who had only announced their official combination a one agency a few days prior.

We had a full house for our track and mainstage sessions, but the FlyLounge was the hottest spot on the FlyCon block. Attendees flocked to the lounge to demo upcoming features and products (including Lyte and our new event entry iOS app), meet their reps, get their burning questions answered, and provide us with feedback.


After the last track session concluded and the FlyLounge shut up shop it was time to bid everyone adieu. Attendees gathered in the lobby for a final drink or two, or three or…. well, nevermind. Almost as suddenly as it began, FlyCon 2017 was over. We came together from all over the U.S. and Canada to learn, laugh, karaoke, and affirm the human bonds that are the foundation of live events. Hard to believe we packed all that into just two days…

Sound like your kind of conference? FlyCon is an invitation-only event for Ticketfly partners. Learn more about working with us and join us next year!

Photos by Yrving Doveralba

Bring on 2017!

New Year's Eve 2016

2016 proved to be another banner year here at the ‘fly. After joining forces with Pandora in 2015, we steamrolled through this year: we launched a bold new brand, released a five-star iOS app, signed a record-breaking number of new partners, went Facebook official, and even dropped some fire mixtapes via Pandora (watch your back Young Thug!), among other advancements to ensure the best user experience for our partners and live music fans alike.

That said, we can’t wait to see what the new year holds. But of course, we can’t ring it in without a righteous celebration and all of you awesome people who’ve helped make this year an unforgettable one. Join us at one of these New Year’s Eve events handpicked by our expert curators and do the “Juju on That Beat” dance one last time—hopefully forever!


San Francisco Bay Area

12.29: Snow Sessions: Del the Funky Homosapien, Andre Nickatina, Chali 2na, Yukmouth + more – The Catalyst, Santa Cruz ($20+)

12.30: The Devil Makes Three – The Catalyst, Santa Cruz ($30+)

12.30: Unknown Mortal OrchestraThe Independent, SF ($30+)

12.30: Con Brio: Two-Nite NYE Bash – The Chapel, SF ($25+)

12.30: Gorgon City DJ Set with special guest Kidnap Kid – The Midway, SF ($30+)

12.31: New Year’s Rivertown Ball with Monophonics! Petaluma Veteran’s Memorial Hall, Petaluma ($55+)

12.31: Bonobo (DJ Set), Nickodemus – The Midway, SF ($50+)

12.31: Fuck 2016, Hello 2017! New Year’s Eve Extravaganza with Danny Daze, Shiny Objects, Shane One + more – Monarch, SF ($20+)

12.31: Afrolicious – Rickshaw Stop, SF ($45+)

12.31: Con Brio: Two-Nite NYE Bash – The Chapel, SF ($45+)

12.31: Claptone & Wolf + Lamb – Public Works, SF ($45+)

12.31: The California Honeydrops – The UC Theatre, Berkeley ($55+)

12.31: The Stylistics – Yoshi’s, Oakland ($99+)

12.31: Junior Boys, Gorge Hewek & Izhevski – Halcyon, SF ($30+)

12.31: End of the World Disco with Classixx and Les Sins (Toro Y Moi) – The Great Northern, SF ($40+)

1.1: It’s a New Day Block Party 2017 with Justin Martin, Recondite, Idjut Boys, Doc Martin + more – The Great Northern, SF ($50+)

1.1: Breakfast of Champions 2017 – The Midway, SF ($25+)


New York

12.30: Justice (DJ set), Crystal Castles and Hot Chip (DJ set) – Pier 94, NYC ($49+)

12.30: Cymbals Eat Guitars – Mercury Lounge, NYC ($20+)

12.31: Be Yourself vs MoodRAW NYE with Danny Tenaglia, Nicole Moudaber, Gregor Tresher, Marino Canal – Secret location, Brooklyn ($70+)

12.31: Gareth Emery with Chirstina Novelli, Dan Stone, Standerwick, Will Atkinson – The Brooklyn Hangar, Brooklyn ($75+)

12.31: The Hotelier (early show) – Mercury Lounge, NYC ($25+)

12.31: FOREVER YOUNG: The RaDICAL nEW wAVE nEW yEARS aFTER pARTY! – Mercury Lounge, NYC ($10+)

12.31: John Digweed (8 Hour Set) + Naveen G – Output, NYC ($70+)

12.31: NYE Love Bomb with Soul Clap + No Regular Play – Good Room, Brooklyn ($55+)

12.31: New Years Eve 2017 @ The Jane Hotel Ballroom – The Jane Hotel, NYC ($150+)

12.31: The Rub NYE with DJ Ayres & DJ Eleven – The Bell House, Brooklyn ($60+)

12.31: Lee Burridge – Flash Factory, NYC ($60+)

1.1: Oscar G + Benny Soto – Output, NYC ($40+)


Los Angeles

12.16: Special Christmas Show | The Rocket Summer – Chain Reaction, Anaheim ($18+)

12.17: James Supercave + SWIMM – Troubadour, LA ($15+)

12.20: Aminé – Echoplex, LA ($13+)

12.21: Sleeptalk – Bootleg Theater, LA ($12+)

12.21: Jane Lynch’s A Swingin’ Little Christmas! – Largo at the Coronet, LA ($30+)

12.22: Avi Buffalo – Bootleg Theater, LA ($8+)

12.30: Citizen Cope – The Regent Theater, LA ($33+)

12.30: Mystic Braves – The Echo, LA ($12+)

12.30: The Black Queen – Union Nightclub, LA ($15+)

12.31: X – The Roxy Theatre, West Hollywood ($35+)

12.31: BOOTIE LA: NYE 2017 – The Regent Theater, LA ($35+)

1.4: TV Girl – Resident, LA ($10+)



12.31: NYE: Rubix Kube – Sellersville Theater 1894, Sellersville ($40)

12.31: Mary Fahl (formerly of OCTOBER PROJECT) – Tin Angel, Philadelphia ($35+)



12.31: Nick VatterottZanies in St. Charles, St. Charles ($40+)

12.31: Julian McCollough – Zanies in Rosemont, Rosemont ($40+)

12.31: Primary NYE | Anthony Attalla – Primary Night Club, Chicago ($15+)

12.31: Big Freedia + Har Mar Superstar – 1st Ward at Chop Shop, Chicago ($100+)

12.31: Suicide Machines – Reggies Rock Club, Chicago ($20+)

12.31: Liquid Stranger – Lakehurst Banquets, Waukegan ($45+)

12.31: Patti Smith and Her Band – Park West, Chicago ($65+)


Washington, D.C./Baltimore

12.30-31: MELODIME NYE Party | Welshly Arms, Firekid + more – Jammin Java; Vienna, VA ($70+)

12.31: Hardwell – Glow at Echostage; Washington, DC ($70+)

12.31: LASER DISCO | Minnesota, Protohype, + more – Game; Baltimore, MD ($35+)

12.31: Old 97’s – The Hamilton; Washington, DC ($60+)

12.31: Baltimore Rock Opera Society NYE Celebration – Ottobar; Baltimore, MD ($15+)

12.31: Flash NYE | Steve Bug – Flash; Washington, DC ($50+)

Thanksgiving Throwdowns

Thanksgiving Throwdown

No matter how 2016 has treated you, there’s plenty to be thankful for, like these Thanksgiving weekend shows near you. The events below have been handpicked by our expert in-house curators, who know how to shake some serious turkey leg. So go out there and give it up to the live entertainment gods!


11.25: Minnesota – The Independent, SF ($21+)

11.25: Trus’me, Chvck., Petko Nikolov – Monarch, SF ($10+)

11.25: Vienna Teng – Freight & Salvage Coffeehouse, Berkeley ($38+)

11.25: Rising Appalachia – The Catalyst, Santa Cruz ($23+)

11.25: The Spinners – Yoshi’s, Oakland ($39+)

11.26: Booka Shade – The Midway ($30+)

11.26: Borgore – The UC Theatre Taube Family Music Hall, Berkeley ($30+)

11.26: Eliza Skinner – Doc’s Lab, SF ($15+)

11.27: A San Francisco Tribute to Leonard Cohen feat. Conspiracy of Beards – The Chapel, SF ($14+)



11.25: Greg Proops is the Smartest Man in the World – The Bell House, Brooklyn ($15+)

11.25: Anthony da Costa – Rockwood Music Hall, NYC ($12+)

11.25: Robert Randolph and the Family Band present Funksgivin’ Jam – Brooklyn Bowl, Brooklyn ($25+)

11.26: Homeshake – Baby’s All Right, Brooklyn ($12+)

11.26: Chucho Valdes, Joe Lovano Quintet – Birdland, NYC ($50+)

11.26: NY Night Train Soul Clap & Dance Off – The Bowery Ballroom, NYC ($14+)

11.27: Ween – The Capitol Theatre, Port Chester

11.27: Mike Brown & Griffin Newman – Union Hall, Brooklyn ($10+)

11.27: Hard Femme ft. Mr Twin Sister, Sateen, Neocamp, Sandflower – Mercury Lounge, NYC ($10+)



11.25: Dream Panther – The Hi Hat ($7+)

11.25: Booka Shade – Exchange LA ($10+)

11.26: No Man – iO West Theater ($10+)

11.26: Bootie LA: Dranksgiving! – Echoplex ($5+)

11.27: Neil Hamburger LIVE – The Satellite ($8+)

11.27: Rachel Mason and the Starseeds – Bootleg Theater ($7+)



11.25: CFM – The Hideout ($10+)

11.26: Wax – Subterranean ($15+)

11.26: Jim James – Riviera Theatre ($35+)

11.26: Natalia LaFourcade – The Portage Theater ($35+)

11.26: Farris Wheel Thanksgiving | Gene Farris – Spybar (Free before midnight, $10+ after)

11.27: Ulcerate – Reggies Rock Club ($15+)

FlyCon 2016: That’s a wrap

FlyCon 2016 wrapped up last week and our heads are still spinning from the awesomeness of it. Our fifth annual partner and industry summit brought together some of the brightest tech leaders, promoters, and venue staff across North America to confab in New Orleans from Jan. 18-20. We previewed new products, looked at Pandora’s live event product roadmap, learned how to drive ticket sales on Facebook, loaded up on marketing best practices and platform tips and tricks, and much more. And of course, it wouldn’t be an event in the Big Easy without some serious partying and amazing food. We’re talking second line parades, casino games and prizes, and crawfish etouffee for days. Here are just a few of the highlights, as shared by the #FlyFam in attendance.

SXSW 2015: Meet Ticketfly in the Lonestar State

Are you heading to Austin for SXSW? The Ticketfly crew’s doing it BIG this year. We’ll be on the ground throughout Interactive (3/13-3/17) and Music (3/17-3/22), and we’d love to see you there. We’ll have representation from multiple teams at Ticketfly—see some our key point of contacts below and shoot us a note if you’d like to grab some Shiner and BBQ with us. You can also keep up with the Ticketfly team on the ground on Twitter, Instagram, and Facebook.

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FlyCon 2015 Recap

A few weeks ago the curtain came down on the fourth annual FlyCon—a yearly gathering of venue and promoter partners, agents, artist managers, and Tfly-ers here in our home city of San Francisco. This year’s FlyCon attracted nearly 400 attendees, appearances from industry heavyweights, and—because we do like to throw a good party—more beers than we could count. Read on for a full recap of an extremely educational, very productive, and just slightly raucous FlyCon 2015.

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Ticketfly CMJ Showcase


The legendary CMJ Music Marathon is back again this year with  over 1,300 performances in just five days, making it one of the ultimate showcasing festivals for upcoming talent. True to passion, Ticketfly couldn’t help but jump on the opportunity to promote live music.

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Magic is Coming to Ticketfly…


It’s not all work and no play around these parts. We’ve mentioned before how we’re a competitive group and when our employees need a chance to rewind there are a variety of options to choose from: ping pong, musical instruments, video games, and other fun activities can be found throughout the office. However, our inter-office competitions have been taken to a new level recently by an entirely employee led enterprise: Magic the Gathering.

The popularity of Magic is on the rise across our Engineering team. Several times a week hopeful competitors gather in conference rooms to test their skills in a battle of cards hoping to be named the winner. And we’re not going to lie: they’ve gotten pretty good. So good in fact that we’re putting out a challenge to our fellow Magic loving engineers in the Bay Area: Come join us in the office for a Magic the Gathering Tournament and test your skills against ours.

We’ll provide the decks, scoreboards, snacks, you name it. The only thing you’ll have to bring is yourself, and a resume. If our current Magic playing engineer population is any indication of fit and success within our company- then we want to meet you! One sheet of paper is all that stands in your way between awesome prizes and potential gainful employment.

Tournament Details:

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Vote for Ticketfly’s SXSW 2015 Panels, Presentations, & Meetups

South by Southwest 2015 may be eight months away, but the time to vote on content has arrived! This year, we’re going BIG for both the Music and Interactive conferences. Our submissions range from music event discovery and paid advertising to choosing a technology stack, scala best practices, and building concurrent systems. Whether you’re a venue owner, talent buyer, marketer, engineer or technology enthusiast, we’ve got something for you!

VOTE for our Music panel:  How Tech Companies Are Reimagining Event Discovery

Last year we moderated a panel on analyzing and acting on fan data to know and grow fan communities. This year’s panel will focus on how technology companies are using data to drive powerful recommendations and search algorithms, enabling the best live event discovery experiences for fans. Hear from Facebook, Google, DoStuff Media, and Ticketfly about the changing world of event marketing, what’s coming, and what it means for you.

VOTE for our Music presentation:  How Much Should You Spend on Event Marketing?

Are you looking to build awareness? Attract new customers? Sell more tickets to a show? No matter what your goals are or how big or small your event marketing budget may be, learn how to optimize your spend to achieve the results you desire.

VOTE for our Interactive presentation: How to NOT Build a Highly Concurrent System

Building off of our 2013 interactive workshop on how to build scalable software, our 2015 presentation will outline pitfalls to avoid in building a highly concurrent system. Leverage our best practices to learn how to build your system for scale.

VOTE for our Interactive Scala & Reactive Design Meetup

After our 2013 interactive workshop, an enthusiastic group of engineers in attendance took us out for beers to geek-out on scala. We had so much fun, we thought we’d host a formal gathering this year for scala enthusiasts (with beers, of course). If you want network and share knowledge about functional programming and reactive design, this meetup is for you!

VOTE for our Interactive presentation: How to Choose a Tech Stack

New tech stacks are appearing and disappearing, faster than ever. How do you know you’re making the right long-term choice? Hear from Ticketfly’s VP of Technology on past technology decisions throughout his career, a review of what’s out there, and Ticketfly’s approach to technology decisions to scale for the long-term.

Fan Data: The Journey From Analysis to Action


Data is the fuel that powers our integrated ticketing and digital marketing engine at Ticketfly, informing our product roadmap by identifying the biggest opportunities to improve life for venues, promoters, and fans. Last year, we launched Ticketfly Fanbase, the first fan analytics suite for live events, which helps our partners analyze vast amounts of fan data to build loyalty and increase ticket sales.

To explore best practices for using fan data to drive business results, our VP of Marketing, Kristina Wallender, brought together a SXSW music panel of experts in Austin, TX earlier this month. Panelists included Alex White (CEO, Next Big Sound), Julien Mitelberg (CEO, Bandsintown), and Nate Auerbach (Music Strategist, Tumblr). Together, the group used their data mining and decision-making experience to answer the question, “How do you analyze fan data to understand, grow, and monetize fan communities?”

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