Last week, Ticketfly and close to 500 of our closest friends met up to spend a few days together in New Orleans at FlyCon. It’s an annual tradition we started six years back as an opportunity to connect with the extended ‘fly fam, share platform developments and announce new products, swap best practices on topics like digital marketing and analytics, answer questions, and learn about the business challenges our partners face.
Each year, we challenge ourselves to bring more to the table so that everyone that attends FlyCon feels it was worth the time and energy it took for them to be there. We kicked things off the evening of Monday, January 16 with a gathering for attendees and Ticketfly staff to reconnect and meet in person—maybe for the first time—while enjoying craft cocktails, bowling, bocce, and delicious local bites
We got down to business the next morning at the Intercontinental New Orleans, with Ticketfly co-founder and CEO Andrew Dreskin welcoming everyone to FlyCon. He took us through a look back at what Ticketfly, Pandora, and our amazing partners accomplished in 2016, and touched on what we hope to accomplish in the new year.
Key team members outlined some of the new products and features clients can expect from Ticketfly in 2017, and we were able to pull back the curtain on an exciting new partnership with Lyte that provides fans with a safe, hassle-free way to exchange tickets for sold out shows and eliminates the pain points that come with the traditional secondary market.
Next up, we were treated to an in-depth look at how Ticketfly is connecting live events to the largest and most engaged audience of music fans in the US with Pandora. With 83+ million listeners, Pandora is the most used mobile app, more than Facebook and Netflix! Through our integration, Ticketfly is reaching listeners with personalized messages about upcoming shows based on their listening habits. We learned how many fans were reached in 2016 and got a sense of how we’ll continue to build on this success to make Pandora the go-to source for all music experiences.
After that, it was time to choose your own FlyCon. This year, we introduced four tracks: Amp Up Your Ticketfly explored how to maximize the value of our integration with Pandora with a focus on sponsorship and revenue. Marketing featured best practices on everything from data-crunching to creative campaigns, and gave clients 1:1 time with Ticketfly’s in-house marketing experts. Ticketfly Classroom track sessions went deep on our platform, giving FlyCon attendees their diplomas in things like reserved seating, fighting fraud, Ticketfly-powered websites, and reports. Finally, our Talent Buying track focused on understanding how data can de-risk booking decisions, and included a live demo of Pandora’s massive artist database, Next Big Sound, and a Q&A with its founder.
Of course we come to NOLA to learn….but we also gotta have some fun. Tuesday night we held a Bayou bash for the ages, starting with a second line parade that took FlyCon attendees through the streets of New Orleans, dancing drinks in-hand to a live brass band all the way to the Civic Theatre for a lively evening of casino games, a surprise performance by the 610 Stompers, strong—erm, delicious—sazeracs, and some stellar karaoke performances.
After an unforgettable night, we came back together for one last day, which began with a much-needed hearty hot breakfast and more track sessions. Before everyone hit the road, we were treated to an intimate fireside chat with the leaders of Paradigm: Tom Windish, Dan Weiner, and Lee Anderson, who had only announced their official combination a one agency a few days prior.
We had a full house for our track and mainstage sessions, but the FlyLounge was the hottest spot on the FlyCon block. Attendees flocked to the lounge to demo upcoming features and products (including Lyte and our new event entry iOS app), meet their reps, get their burning questions answered, and provide us with feedback.
After the last track session concluded and the FlyLounge shut up shop it was time to bid everyone adieu. Attendees gathered in the lobby for a final drink or two, or three or…. well, nevermind. Almost as suddenly as it began, FlyCon 2017 was over. We came together from all over the U.S. and Canada to learn, laugh, karaoke, and affirm the human bonds that are the foundation of live events. Hard to believe we packed all that into just two days…
Sound like your kind of conference? FlyCon is an invitation-only event for Ticketfly partners. Learn more about working with us and join us next year!
Photos by Yrving Doveralba