FlyTips: Are Facebook’s Promoted Posts a Scam? (Nope.)

When Facebook launched their “Promoted Posts” feature, the following chain message started to make the rounds, especially amongst promoters and venue folks.“If you haven’t already heard, Facebook is now requiring page owners to PAY to have their status updates read by every subscriber. If we don’t, status updates only show up in less than 10% of newsfeeds, even though you have “Liked” the page indicating you want to see posts from this page.”

We’ve spent a lot of time setting our partners straight since this misguided (and incorrect) info got around. So. Here’s why Promoted Posts are not actually the devil.

  • The average reach of your Page’s posts always hovered somewhere between 10% and 20%. Your actual post exposure has not changed! The difference is that now you can SEE your reach.
  • Why does your default visibility seem so low? Facebook uses something called Edge Rank to determine what content is “relevant” to a user. Facebook looks at your past interactions, common friends, and many other factors to decide what you want to see most. While Edge Rank is great for de-cluttering your News Feed if you’re a user, it means brands have to work a little bit harder to get attention.
  • Promoted Posts are very inexpensive. You can bump your post visibility for as little as a few bucks.
  • When you use Ticketfly’s Tagged Links and Analytics Dashboard, you can see *exactly* how many tickets sold through your Page posts.
  • Since Ticketfly offers a fully-integrated Facebook purchase experience, you can link fans directly from your Page post to buying tickets without leaving Facebook.

And the best news? Paying extra is not required! If you don’t want to pay a few dollars to hit more of your fan base with important news, you don’t need to. But keep in mind that pretty much all of Facebook’s marketing tools for your brand have so far been…free.

Luckily, Ticketfly doesn’t leave you in the dark when it comes to Facebook’s haphazard changes and how you can make the most of them. We have experts!

Feel free to reach out if you have questions. If you’re not currently a Ticketfly client, head to ticketfly.com/about for more info.

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