FlyTips: Putting the Ticketfly Affiliate Network to Good Use!

Ticketfly

Mar. 22, 2012

by Amy Miller, Ticketfly Community Manager

1. What is the Ticketfly Affiliate Network?

Ticketfly partners with the top event websites and blogs, both online and mobile, to ensure that the events you build in Ticketfly Backstage are automatically distributed in as many places as we can dig up – including Songkick, Pollstar, Brooklyn Vegan, Spotify, Pandora, artist BandPages, and Jambase. The best part is you don’t have to do a thing. Affiliate partners are already marketing your events!

Ticketfly has a dedicated affiliate manager (me!) and we are actively recruiting affiliates and handling all accounting for referral fees.

2. Well if Ticketfly is already doing everything, what can I do to increase my Affiliate sales?

  • Make sure we’re working with influencers in your area. If you know of particular blogs, radio stations or event sites that regularly promote your events, send them over to our application page to apply. Once enrolled, they’ll get a kick back on every person they send through your doors! If you have questions, contact affiliates@ticketfly.com.
  • Visit your listings every once in a while! Search artists, your events, or your venues and check out who’s going. You could be overlooking some great marketing opportunities in places where your tickets are already selling.

  • Be sure to include all artist names in your event title. Many of our affiliates (including Songkick) notify fans based on the artists they listen to (which is really cool!). If artists are listed in the “Additional Event Info” field, many of their fans won’t find out about the event.

3. But how do I know if it’s working?

The Ticketfly Analytics Dashboard will display any sales coming through the affiliate network. If you drill further into “Source Performance,” you can see exactly which shows had the most success with affiliate partners. (The ability to see exactly which affiliates are selling tickets is currently in development. Stay tuned! But in the meantime, you can always look at your site’s Google Analytics for info.)

4. What if my events are listed incorrectly? This drives me crazy!

Many of our favorite event sites allow fans to post events manually, and very rarely their info is incorrect. So occasionally, yes, a customer will follow an affiliate link to an incorrect show and purchase tickets.  Keep in mind that all Ticketfly sales are final, but we will always accommodate a client’s request to refund a customer. The way we see it: our awesome network of affiliates is selling a lot of your tickets. A few legitimate refunds a year is probably not a bad trade-off and we can always contact affiliates on your behalf to correct any errors. Contact your client rep if you have questions about our refund policy or how to correct your listings.

5. Are there more promotional opportunities I can take advantage of on these websites?

Definitely! Many of our affiliates offer ad space, featured event spots, dedicated email blasts and more. If you see that your events are popular on a particular event site, reach out to them! If we trust them enough with your events, then you can too. Contact affiliates@ticketfly.com for info on specific affiliates.

If you have any more questions, download the Affiliate network pdf or reach out to your Client Rep!

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