You may not know Huka Entertainment now, but you will in 2016.
Known for killer destination festivals such as Pemberton in the picturesque valleys of Canada’s Mount Currie, the beachfront Tortuga in Ft. Lauderdale, FL, and the award-winning Hangout Music Festival in Gulf Shores, AL, as well as for promoting hundreds of concerts across the continent, this ‘fly family member is ready to hit the live events market in a major way.
We’re teaming up with Huka once again to push the envelope on innovation and creativity in live events. By utilizing the latest ticketing technologies and progressive, powerful marketing tools, we’ll be able to serve Huka’s ambitious goals and make sure fans going to their events have the best experience possible from the first pre-sale on.
“We are constantly on the prowl for like-minded partners who can help us elevate the fan experience,” said new Huka CEO Evan Harrison. “Ticketfly is agile, collaborative, and they care deeply about music — a perfect fit.”
Harrison, who was appointed CEO earlier this month, brings a wealth of experience to Huka. The music industry veteran previously led digital efforts for BMG, AOL, Clear Channel/iHeartRadio, and Univision. While Harrison oversees the company, Huka founder and former CEO A.J. Niland will serve as Chief Experience Officer, focusing on creating unique experiences for festival goers. With a concentrated PR effort and larger presence, Harrison and Niland aim to turn Huka into a universally recognized brand.
“Every Huka event is a world unto itself, with myriad ticket types and special experiences that require an experienced partner with a flexible platform,” said Jeff Kreinik, our Head of Festivals. “What’s more, Huka needed an all-in-one solution that could handle ticketing as well as year-round fan communications, digital marketing, and analytics. By working alongside them every step of the way, we’ll create wholly positive fan experiences long before the events even begin and all the way through to their conclusion.”
Huka currently has five new festival projects in the works and hopes to launch at least one of them in 2016. Where it’ll be is anyone’s guess: While many companies focus on popular regions such as southern California and Chicago, Huka seeks out locations that have never been used before, one ingredient in their recipe for creating one-of-a-kind productions.
Their off-the-map strategy has proved effective. In 2015, its second year operating, Pemberton had an attendance of more than 110,000 people over four days. That shouldn’t be a surprise considering it featured a who’s who of the most exciting new artists and music mainstays, from Kendrick Lamar and Ryn Weaver to Weezer and the Decemberists, along with the return of Missy Elliot. There was also a comedy tent and a “Bass Camp” that featured some of the best DJs and EDM acts such as Diplo, Skrillex, and Tiesto. Add to that the beautiful campgrounds and a host of amenities, and it made Pemberton a truly immersive experience.
Down in Florida, the ocean was calling. The 2015 Tortuga drew more than 70,000 people over two days—a massive leap from 2014’s 44,000 attendees. The beach party featured some of country’s biggest superstars such as Kenny Chesney, Zac Brown Band, Trace Adkins, and Sam Hunt.
Despite last year’s record-breaking numbers, we firmly believe we’ve got nowhere to go but up, and together Huka and Ticketfly are aiming to deliver even more success in 2016.
Want to experience a Huka event yourself? Tortuga 2016 lands on the shores of Ft. Lauderdale April 15-17 with country stars Blake Shelton, Tim McGraw, and Dierks Bentley; tickets on sale now. Stay tuned for details on Pemberton.
Want to learn more about Huka? Check out their recent Billboard feature.