May. 15, 2013
Listen up everybody. We have some big news to share. As you may have seen in the news this morning, today we’re very excited to be announcing the release of Fanbase, the first customer analytics suite for venues and event promoters.
If you’ve been a regular at your favorite venue but never get so much as a high-five for your loyalty, Fanbase is here to make sure you get the recognition you deserve. Built into the existing Ticketfly platform, Fanbase allows promoters to easily identify their top fans and reward them with offers like exclusive presales, premium seating, merchandise and VIP access.
Fanbase measures more than a dozen key factors to generate its rankings, including number of tickets purchased per order, number of shares and tweets per order, and sales that originate from social activity (when customers explicitly grant us access to their social activity on Facebook and Twitter). Fanbase also includes sophisticated technology that helps clients flag ticket resellers to protect music fans.
“Fanbase gives fans a voice and gives venues new insight into who their best customers are.” – Sarah Marasco, Box Office Manager, World Cafe Live
Our team recognized the need to develop Fanbase after observing how important hyper-loyal customers are for live events, and seeing how hard it has been for promoters to connect with these fans. In 2012, we found that seven percent of ticket buyers account for a total of 24 percent of ticket orders for venues and promoters using Ticketfly. Fanbase helps promoters reward these top fans and keep them coming through the door.
“Fanbase gives us a lot of different options to reward our top fans. For the first time, it’s making social media quantifiable.” – Reid Benditt, Marketing Director, Union Transfer