John Scher, Metropolitan Entertainment & Ticketfly: Together at last

John Scher

It’s hard to find anyone else in the promoter business who has a career as long, varied, and fruitful as John Scher. The man behind Metropolitan Entertainment started his career as a member of the concert committee during his sophomore year at Long Island University and burst onto the northeast concert promotion scene in the early 70’s, where he’s been a fixture ever since. His next move? Partnering with Ticketfly for all concerts promoted at The Concert Hall at the New York Society for Ethical Culture in New York City. Scher’s decision was motivated by many reasons. He tells us, “You have a reputation for outstanding customer service, and we know ticket-buyers for shows at The Concert Hall will be in good hands. In addition, Ticketfly’s extensive affiliate network provides new opportunities to broaden our reach and bring more people out for a show.”

The Concert Hall is an 811 seat, 102 year old venue on the corner of 64th Street and Central Park West in New York, known among artists for its perfect acoustics and great sightlines. The seated venue caters to all kinds of music and has proven to be a great venue for performers who’ve outgrown the bar and club scene. Though all the shows put on at The Concert Hall are special, two particularly great shows have stuck out to Scher— Brandi Carlile and the Milk Carton Kids, both in 2014. The Milk Carton Kids were “the closest thing I’ve ever seen to Simon & Garfunkel,” and Brandi Carlile took advantage of the amazing acoustics and performed completely unplugged. “It was an extraordinary event and I’ve seen thousands of shows— we were all holding our breath after every song,” Scher recalls.

Scher has been called “one of the inventors of the modern rock concert business” by John Schreiber of the New Jersey Performing Arts Center, and Scher’s track record definitely backs up that claim. He’s been largely responsible for putting New Jersey on the map as a near mandatory stop for major rock tours and performances, and has proved that Jersey can stand independently from New York as a live music market. He’s not biased though: Metropolitan Entertainment jumps west and east of the Hudson, putting on shows at many New York venues, including The Concert Hall.

Scher’s career is like one giant highlight reel— he’s promoted everyone from Alice Cooper to the Rolling Stones and the Who; he co-produced Woodstock in ‘94 and ‘99, and he represented the Grateful Dead for most of their worldwide touring, working with their record company along with numerous others.

Our co-founder and CEO Andrew Dreskin notes, “This partnership has special significance for me. Metropolitan Entertainment was the promoter of the first arena concerts I went to as a kid in the early 80s. In fact, John Scher is directly responsible for me discovering reggae (Black Uhuru opening for The Police)! Needless to say, I’m thrilled to have a legendary promoter such as John joining the Ticketfly platform.”

If you’re in the NYC area this fall, check out some of the upcoming shows we’ll be powering:

Welcome, John and Metropolitan Entertainment to the #flyfam!

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