This past year, entrepreneurs Sean Knight and Howard Mergelkamp decided to get in the festival game. They knew that in an increasingly saturated marketplace, any new festival must stand out, so they decided theirs would be top tier, strongly branded, and held at a very unique location: a race car track.
NiFi Fest, a three-day camping and music festival will debut this August 28-30 at the Kentucky Speedway in Sparta, KY (pop. 230). NiFI features a lineup as eclectic as the expected crowd: Green Day, Kings of Leon, Miranda Lambert, Weezer, Spoon, and a slew of other acts spanning all corners of rock and country music. Tickets are on sale here.
The Kentucky Speedway is the perfect home for NiFi Fest—there’s ample space (over 1,000 acres), no neighbors (so fans can scream the lyrics to their favorite song as loud as they want), endless parking, and on-site camping areas. NiFi is joining a very small number of festivals that have identified the infield as the perfect venue (another notable #flyfam member making the infield their home is the Preakness InFieldFest). NiFi also brings a special live event to a region that historically receives little attention from the live music market.
While the inaugural festival is still more than two months away, Knight and Mergelkamp already have their eyes on the future: NiFi has partnered with Speedway Motorsports International (SMI), whose raceways from Charlotte to Texas can serve as future homes for NiFi Fests to come (the long-term plan is for up to five fests at SMI speedways).
“Putting the fan experience above all else is a key factor for us. We hope that everyone walks away with the desire to return next year,” said Stephanie Edens, Chief Marketing Officer for Nitro Fidelity, the parent company of NiFi Fest. She tell us that partnering with Ticketfly is an integral part of providing that experience, ensuring have a smooth festival experience from the very first click.
Attendees will be fueled by some seriously great music, local food and beverage, and on-site camping that’s included in the ticket price. Anyone who purchases a three-day pass will instantly become eligible to win SuperFan status, which gets you fancy upgrades and amenities, like exclusive front and center stage viewing areas, a dedicated lounge with food, wifi, shade (the good kind), and of course, bragging rights.
Welcome NiFi to the #flyfam! Fasten your seat belts and grab your tickets.
[Photo Source: NiFi Fest/nififest.com]