You may have seen our CEO, Andrew Dreskin, around town on billboards in San Francisco and Los Angeles recently. These billboards are part of a series called “Meet our Data Nerds” presented by software analytics company New Relic, whose tools we use to visualize important system performance data. We’re all data nerds at Ticketfly, especially Andrew, who has consistently challenged the status quo in live events by using data to find opportunities to better serve fans and promoters. Andrew sat down with New Relic to share how Ticketfly nerds out on data to help promoters create great live event experiences for fans.
Andrew also shares why data will play a key role in the future of live events. Ticketfly’s recent acquisition of WillCall speaks to our vision to use location-based mobile data to create dramatically better experiences at the show. WillCall is best known for its highly acclaimed app, which features a curated list of concerts in San Francisco, Los Angeles, and New York, and allows fans to purchase and share tickets with just a few taps on a mobile phone. If you haven’t checked it out yet, the WillCall app also uses beacon technology to let fans open bar tabs on their phones with a single swipe as they enter the venue and close out at the end of the night by simply walking out the door. This technology, and the stream of location-based data that comes from it, will provide insights to create dramatically better experiences for fans of live events. We’re excited about building a future for live events that will really change the game for fans!
Nerd out on data with Andrew: Read the full interview on New Relic’s blog.