The ’fly guide to Halloween 2015


No matter how creepy and cool the costumes may be, a Halloween party ain’t a party without music. But do you really want to suffer through the “Monster Mash” again? Skip the canned playlists and celebrate the spooky holiday with awesome DJs and live music. Put on your Donald Trump wig or Hillary Clinton business suit (or whatever it is you’re wearing) and hit one of these upcoming ‘fly fright-fests around the country.

To get you started, our buds at WillCall collected some graveyard jams. If you couldn’t tell by now, we’re really into Halloween.

New York, NY

The most terrifying thing about Halloween in New York City is deciding which party to hit. From a four-night “spooky mansion” concert experience to a “spooktacular dance party,” fans in the Big Apple have no shortage of options. Which one will you choose? The suspense is killing us!

10.28: Spooky Mansion: A Four Night Halloween Concert Experience with Dueling Rabbits (Bad Rabbits DJ set) + more TBA – The Paper Box, Brooklyn, NY ($45+)

10.29: Spooky Mansion: A Four Night Halloween Concert Experience with Talib Kweli, Alissia + more TBA – The Paper Box, Brooklyn, NY ($45+)

10.30: Spooky Mansion: A Four Night Halloween Concert Experience with Blue Hawaii (DJ set) + more TBA – The Paper Box, Brooklyn, NY ($45+)

10.30: Halloween Party with Strange Talk, Intergalactix and Germans – Le Poisson Rouge, New York, NY ($13+/$15+)

10.31: Claptone presents The Masquerade – Verboten, Brooklyn, NY ($20-30+)

10.31: The Jane Hotel’s Annual Halloween Party – The Jane Hotel, New York, NY (starting at $40+)

10.31: Halloween Bash & Bowl – Brooklyn Bowl, Brooklyn, NY (No cover)

10.31: Spooky Mansion: A Four Night Halloween Concert Experience with guests TBA – The Paper Box, Brooklyn, NY ($45+)

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#NP at Ticketfly HQ

We’ve been a little busy celebrating our latest news (ICYMI, we’re joining forces with Pandora), but the music has not stopped pouring out of Ticketfly HQ’s speakers. Here’s what’s been on tap – a mix of celebratory, cerebral, and chill jams that will have you feeling like a million bucks.


NPSandyName: Sandy
Department: Client Support
Now playing: Blacklisted – “When People Grow, People Go”
Best concert experience: One of my most treasured experiences was crowd-surfing at my very first concert (New Found Glory, H2O & RX Bandits) in 2001 at The Hollywood Palladium in Los Angeles
Next upcoming concert: Stocked to see Failure, Hum & Torche on 10/11 at House of Blues Orlando
Most recent album purchase: Dads – “I’ll Be The Tornado”
Favorite lyrics and random fact: “The hardest fight is standing on my own two feet. It is living my life for my hopes and for my dreams.” – Love is Red (This quote is the reason I have “The Hardest Fight” tattooed on my right forearm.)

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Pandora and Ticketfly join forces to create the world’s most powerful music platform

I hope y’all are sitting down…I am pleased to announce that Pandora will be acquiring Ticketfly! The largest and most powerful recorded music company and the fastest growing live events technology company are coming together to create the definitive online music platform for venues, promoters, artists and fans. Pandora’s entry into live events is a watershed moment for the music industry.

Pandora Thumb Ticketfly

Pandora is massive. I didn’t realize just how massive. Nearly 80 million people use Pandora each month, most of them on their phones. The Pandora app is the single most-used mobile app in the world (more than Apple, Google and Spotify). Eight billion stations have been created on Pandora. Pandora is the #1 radio station in 36 U.S. markets.

The combination of Ticketfly and Pandora will be game-changing for our clients. Ticketfly and Pandora will be a marketing and event discovery powerhouse, giving our clients unprecedented access to a massive and targeted audience of nearly 80 million music fans. We will solve the longstanding problem of event discovery by seamlessly connecting Pandora’s enormous audience to events they’ll love. This will enable promoters to sell out more shows, and will strengthen the bond between artist and fan.

Pandora and Ticketfly are both deeply data-driven. We will harness our combined data to improve recommendations for fans and create new tools for artists and promoters. Pandora also recently joined forces with Next Big Sound, the leading provider of online music analytics. The coming together of Pandora and Ticketfly, plus Next Big Sound, will create the most powerful fan analytics platform in the world for venues, promoters, and artists.

I had a feeling that it was just a matter of time until one of the big music tech companies made its entree into live events. The live music business is booming. North American concert ticket sales grew at 22% last year. Artists earn roughly 80% of their revenue from touring. Live events are a natural extension of the Pandora platform.

Pandora has done a number of tests recently in the live events space and the results have been pretty overwhelming. When Pandora recently streamed Jack White’s concert from Madison Square Garden, 720,000 people created stations (that’s 38 times the number of people who attended the concert) on Pandora to listen to the show. Pandora live-streamed Mumford & Sons from our partner venue, Merriweather Post Pavilion, which resulted in more than 1 million people creating the live-stream station in two weeks – nearly double the number of people that follow Mumford on Twitter!

And it doesn’t stop there. Pandora has recently been testing the sale of tickets and the results are impressive. With its ability to identify and target specific fans, Pandora sold out 55,000 tickets for the recent Rolling Stones tour in 24 hours. Their ability to sell tickets for lesser known acts is equally impressive. A Pandora pre-sale for ODESZA (an up-and-coming EDM act) blew through 26,000 tickets, including for Ticketfly venues such as the 9:30 Club and Union Transfer, in minutes. Safe to say, Pandora is about to become a major player in ticketing.

So, how did all of this come to be? We have known the folks at Pandora for some time now. In fact, we met them thanks to this journalist – Rocco Pendola – a guy with some big and what we used think were pretty nutty ideas. You can read some of his musings here. But the more we chatted, the more we realized that Pandora and Ticketfly are a perfect fit. We share a common goal of wanting to the make the end-to-end experience better for all participants in the music ecosystem. We have similar values. We are both ridiculously passionate about music, and want to make music and live entertainment a bigger part of people’s lives. And it just so happens that we like each other. Anyone who knows Ticketfly knows that we wouldn’t be doing this if we didn’t like the people involved.

I had heard some of the noise in the marketplace about Pandora’s relationship with the music industry, so I dug deeper and what I found was a company and a founder – Tim Westergren – deeply devoted to the success and well being of artists. When Tim and I first met we talked for hours about various bands and venues we have in common. I quickly realized this is a guy with whom I could work. He was a touring musician and when he saw how hard it was to make a living he founded Pandora to help artists of all sizes to make a career out of music.

Everything that everyone loves about Ticketfly will not change. We’re still the same company working toward the same goals. Pandora loves our scrappy, independent nature and doesn’t plan to do anything to change that.

And what about our non-music clients? Well, we love our non-music clients the same as our music clients and we and Pandora plan to continue to support them enthusiastically. Our non-music clients will also be able to tap into Pandora’s marketing might, which will be a great asset for them, as well. In fact, I saw a Pandora commercial on Monday Night Football the other night, if that tells you anything.

Selling your baby is never easy and I would be lying if I didn’t say that it’s bittersweet, but I trust my friends at Pandora and believe that they have Ticketfly’s best interests at heart and won’t do anything to change what makes us so special.

This combination will be transformative for the industry. Our clients will gain access to the largest and most powerful music marketing platform in the world, which will help them to sell more tickets and generate more revenue. We will tackle the problem of event discovery for fans and make live events a bigger part of people’s lives, which is why we all got into this crazy business anyway. I’ve worked in the music industry for the better part of 20 years and have been running Ticketfly for almost a decade, and at no time have I ever been more excited about our ability to deliver on our vision to reimagine live events than I am now, with Pandora as our partner. This is going to be an amazing journey.


Andrew Dreskin, co-founder & CEO

Ticketfly Talent: Vanessa Bello—Fire Dancer

Picture By Michael Dunn

[Photo Credit: Michael Dunn]

Give it up for the next entry in our “Ticketfly Talent” series, which spotlights the many folks at the ‘fly who create beautiful art outside of work. We’ve got loads of musicians, DJs, singers, and artists of all types who are Flyers by day and rock stars by night (though we tend to think they’re rock stars 24/7). They’re awesome, and we want the world to know.

Today, we’re sitting down with Vanessa Bello, our front-office admin a.k.a. the Gatekeeper of Ticketfly. On nights and weekends, however, she’s known as Lionessa, a badass fire dancer who performs at festivals and events throughout the region with the Ministry of Flow. Here, she talks Burning Man, pyromania, and her other unique talent: rebuilding old motorcycles.

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Partner Spotlight: Up close and personal with the people behind your favorite events

We launched our Partner Spotlight series to get up close and personal with the people behind your favorite events. We’re criss-crossing the country, putting some of the smartest, most creative, and most successful people in the industry in the hot seat to talk about everything from why they got into the business, to how technology has changed the industry, to the best acts they’ve ever seen.

Today, we sat down with Jesse Mann, Chief Strategic Officer of Dayglo Ventures, a holding company that owns the equity in Brooklyn Bowl, Capitol Theatre, Lockn’ Festival and Relix Magazine, among others. Six years ago, Jesse traded in his corporate job at Yahoo! to work alongside the savvy talent buys and marketers at The Bowery Presents to build a digital platform that would engage fans coming through its NY-based venues. Read on to hear what excites Jesse most about the live event experience — from his first show (The Temptations) to creating perfect sightlines for fans at Dayglo venues. 

Ticketfly Step Into the Moment with…Jesse Mann, Dayglo Ventures from Ticketfly on Vimeo.

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Join us at the 60th IFEA Convention


Next week, event professionals from across the globe will unite to share new ideas, discuss trends, and cultivate creativity during the International Festivals & Events Association’s 60th Anniversary Convention and Expo. The ‘fly is hitting the road on our way to Tucson, AZ to be in attendance.

This year our own Head of Festivals, Jeff Kreinik, will be among the featured speakers during Transacting Success: Options, Expectations and Effectiveness for Handling Secure Financial Exchanges. That’s a long way of saying: Let’s talk payments in the digital age. The panel will be held Tuesday, September 22 at 10:15 a.m.

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#NP at Ticketfly HQ

We’re mixing it up on this month’s Ticketfly HQ playlist, which includes tracks from Kraftwerk, Lonnie Liston Smith, Bomba Estéreo, and Sameer Gupta. Your September just became eclectic. Jason Bentley, you’ve got nothing on us.


NPVanessaName: Vanessa
Department: G&A
Best concert experience:  On my 21st birthday I had front row seats to see The Who (Quadrophenia Tour). During a set break I went out to grab a drink and ran into Rodger Daltrey and we chatted for a minute. When they came on stage he wished me a happy birthday. Hands down one of the best nights of my life!
Next upcoming concert: Tipper and Bassnectar
Most recent album purchase: Qwel
Favorite lyrics: “And we’re slow to acknowledge the knots on the laces. Heart it races. And we go back to where we moved out to the places. Heart it races. I bought it in a can and stirred it with my finger singing boom-dadadadadadada boom-dadadada. Through it out the window. And lately you’ve been tanned. Suspicious for the winter with your Boom-dadadadadadada boom-dadadadada. Legs like little splinters.” Architecture In Helsinki – Heart It Races

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Ticketfly’s new CFO, Derek Yung, is right on the money

Derek Yung

While we made it rain earlier this summer with the announcement of our $50M Series D closing, we now need someone to pick up all those bills. We’re pleased to introduce Derek Yung, the ‘fly’s new Chief Financial Officer (CFO). As CFO, Derek will drive Ticketfly’s business strategy and growth, leading our finance, accounting, and IT departments. Previously, Derek was the CFO of Tria Beauty and Nextag. Derek will use his strong finance background to help us deliver on our promise to reimagine live events for venues, promoters, and fans. We sat down with the man who knows where all the cash is buried to learn a little more:

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