Introducing Ticketfly Tech: More Than Code

Cross-posted from our new Ticketfly Tech publication over on Medium. Want to be a live event tech insider? Follow along at

Hello World: We Are Ticketfly Tech

We’re a passionate mix of engineers, designers, and product people working to build the most open, intuitive, and innovative platform for live events. Our software empowers fans to discover, purchase tickets to, and attend some of the best events across North America; enabling venues & concert promoters to run successful live event businesses.

The work we do from our small corner of the world in San Francisco keeps the lights on at venues and festivals across the continent (more than 1,200 of them), helps elevate touring artists to new heights, and connects fans with unforgettable memories that come from being in the moment.
1.Surfing into the moment.

Surfing into the moment.

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How we’re getting 2,000 fans to party with Sammy Hagar in Mexico

Iconic rocker Sammy Hagar doesn’t just defy speed limits, the Chickenfoot frontman and former Van Halen singer also has a way of shucking convention to find a better way of doing things.

We recently partnered with Hagar’s Red Rocker Touring for an unconventional collaboration in celebration of his 69th birthday. His needs were specific: the party would stretch over four nights (October 7, 9, 11, and 13) at his Cabo Wabo Cantina in Cabo San Lucas, Mexico with only 500 tickets sold each night. The tricky part? Rather than selling tickets on a first-come, first-served basis, Hagar wanted to set up a lottery system.

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Live from the mountaintop: Colorado’s Z2 Entertainment joins Ticketfly

Today our fast-growing list of new partners gets even longer (or should we say higher?) with the addition of top Colorado promoter Z2 Entertainment. Z2 joins seven other Ticketfly venues in the region including The Marquis, The Summit Music Hall, and Denver Botanic Gardens, as well as Riot Fest. The Denver metro area is now officially a Ticketfly town, and we couldn’t be prouder!

Fox Theatre

The Fox Theatre

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191 Toole joins Rialto Theatre Foundation to keep Tucson awesome

As downtown Tucson continues to grow, so does the Rialto Theatre Foundation. A Ticketfly partner since 2013, the foundation operates historic Arizona venue The Rialto Theatre and recently took over the mid-sized 191 Toole, bringing it into the ‘fly fold and strengthening the city’s growing music scene.

191 toole kishi

Interior of 191 Toole, set up for a recent show with Kishi Bashi (photo courtesy of Rialto Theatre)

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A red letter day: Welcoming 17 southern U.S. venues and promoters to Ticketfly

As our friend Ice Cube might say, today was a good day. This morning we announced a record-breaking sixty-day period for the ‘fly in the Southern United States. In just two months, 12 venues, three festivals, one promoter, and one professional sports team joined up with us and we couldn’t be prouder to say “thanks, y’all!” This unprecedented run was catalyzed by the success of Memphis in May’s Beale Street Music Festival this past spring. The notable additions span seven states and make Ticketfly the top provider to independent venues and promoters in the region. The newest partners include:


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Lost Lakes Amphitheatre and Waterpark is an experience like no other

We love concerts, whether it’s an acoustic show at a cozy coffee joint or a roving festival with an explosive production. As long as the music reigns supreme, we’re all in. That said, we wouldn’t mind if the great music was being delivered on a stage along a river where we could also ride horses and BMX bikes, camp, play laser tag, wakeboard, speed down a 100-foot water slide that launches us 25-feet into the air, or pretend we’re superheroes while using a water-propelled jet pack.

While that may sound like a fantasy land you dreamt up as a kid, it’s a very real destination. Continue reading

Reach a massive audience with automated Pandora concert notifications

Last year, we joined forces with Pandora to create the world’s most powerful music marketing platform. Today we’re taking another step toward making that vision a reality with automated, personalized concert notifications for Ticketfly shows on Pandora. Pandora listeners will receive notifications for just-announced shows and onsales in an increasing number of ways, including: feed alerts in the Pandora app (already live), push notifications on mobile devices (launching soon), and personalized live event email digests (launching later this year).

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