Dec. 22, 2016
Author: Lauren Kish, Product Manager
Did you get your Pandora show alert yet? That handy notification letting you know an artist you love is playing near you? If you’re one of the 78M people listening to Pandora each month, you’ve probably seen the concert notifications being pushed to your phone, surfaced in your mobile app feed, and sent to your email. Since launch, over 50M listeners have received a notification about amazing Ticketfly shows. These recommendation are already proving to be powerful — 70% of fans who received push notifications about concerts said they didn’t know about the show, and the 30% who did know hadn’t purchased tickets yet. With that, it’s prime time to share three reminders about Pandora’s powerful automated event notifications:
1. It gets really personal.
At the core of Pandora is its music genome project, which does a brilliant job matching listeners with music they’ll love. Pandora has 78M monthly active listeners, and for over a decade it has traced listeners’ personal preferences—”thumbing” tracks they like or don’t like, and adding stations for the artists that move them—across the Pandora platform. Pandora uses the mountains of data it has about each listener to deliver personalized notifications when their favorite artists are playing nearby. Pandora is creating highly targeted recommendations for each individual user based on their tastes, and promoting all types of artists and shows. The key? What one listener gets is completely different from the next.
2. So many ways to drive fans to purchase.
Listeners are learning about your events from different channels, and at different times. Our notifications are designed to meet listeners wherever they are, whether that’s checking email, listening on desktop, or on-the-go using the app. From push notifications delivered directly to their mobile phone, to personalized concert digest emails sent straight to their inbox, Pandora listeners are receiving relevant, timely notifications when the artists they love are playing nearby. Add in mobile feed notifications, artist audio messages (AAMs), push reminders, and event information on the now playing & artists pages*, and fans will never miss a show.
3. The more you use Pandora, the more notifications you receive.
So, again, are you getting yours? The best way to know that your fans are being notified about your events is to experience a notification yourself as a Pandora listener. Here’s how:
1. Download the Pandora app.
2. Go crazy and create dozens of stations for a few artists coming to your venue. Thumb tracks up, too!
3. Enable location services, or if you’d rather not, make sure the postal code associated with your Pandora account is correct.
4. Check your notification settings to make sure push and email are enabled.
5. You’re ready! As long as the event is within 31 miles of your location, you should start receiving notifications.
Best of all, unlike other marketing channels that require a ton work, you don’t have to lift a finger for Pandora listeners to be notified about your events. Just build your event in Backstage, and voila!, you’re plugged into America’s largest and most engaged music and comedy audience. Finally, this is only the beginning. Throughout 2017 and beyond, we’ll continue to tweak, optimize, learn, and roll out new functionality and reporting to help you market your events in powerful new ways.
*currently ramping up to all Pandora listeners