Claire Bogle and Sascha Stone Guttfreund weren’t your typical college sophomores. While most of their UT-Austin peers were playing beer pong, they were putting on sold-out rap shows. Starting out early paid off: Just this month, Claire and Sascha were named one of “17 Young Innovators Shaking Up the Music Industry” by the pinnacle of all music tastemakers: Rolling Stone.
Claire and Sascha are 25 now, so think about how old they were in 2009, when they started bringing unknown rappers to Texas and filling rooms. They clearly have an eye for talent, promoting artists like Kendrick Lamar and Wiz Khalifa before they were some of the biggest names in music. For these two live event powerhouses, the key to putting on a good show has been to arrange for the ingredients of any great party—spontaneity, atmosphere, and a lack of inhibition—in a way that’s sustainable and not destructive.
Their company ScoreMore—whose tagline is “Your Favorite Rapper’s Favorite Promoter”—has thrown 600 events since 2009 and covers 11 college markets, mostly in Texas and Louisiana. They also produce the Neon Desert Music Festival in El Paso. Over the years, Claire and Sascha have overseen 22x revenue growth, bringing in just under eight figures last year. They’ve managed to grow rapidly by matching undiscovered acts with serious star power potential with underserved middle markets that bigger promotion companies have overlooked.
Recently, Buzzfeed shadowed Claire and Sascha for two days and three nights during SXSW, specifically to write about ScoreMore’s famed underground SXSW show, Illmore, where A-listers come to play and party. The resulting article, “The twentysomething party promoters re-imagining the concert business for the hip-hop generation,” is nearly 7,000 words long, which is some serious ink in one of the most popular digital media companies in the world.
“If Live Nation is Chipotle, ScoreMore is like an over-performing taco truck. The six-year-old company, founded before either Guttfreund or Bogle could legally enter most clubs, now has seven full-time employees, plus dozens more street-level promoters on contract in each of the cities where it operates. It promotes about 150 shows per year, most in underserved markets at venues with capacities ranging from 100 all the way to 6,000 people…Its fast rise… has made it a paragon of the new decentralized music industry.” —Buzzfeed
We couldn’t be prouder to have ScoreMore as part of the ‘fly fam. As for why they chose to partner with us, Sascha says: “We are nerds for the ability to track ROI on digital spends—Ticketfly does that better than anyone. Moreover, we can get anyone on the phone at any time. From our amazing sales rep, Neal, to our miracle worker Leif [in customer success] to the man Dreskin himself, everyone is always making themselves available to help us.”
Congrats on the well-deserved recognition—we can’t wait to see what you do next.
[Photo credit: Drew Anthony Smith for BuzzFeed News]