Meet Noel Peters, Toronto’s Metal Man


Noel Peters has been bringing the noise—literally—to Toronto for the past two decades. Peters’ company, Inertia Entertainment, has hosted some of the biggest metal bands in the world, from Sepultura and Cannibal Corpse to Mastodon and Ghost. It’s a labor of love for Peters, who started his career as a concert promoter simply to help out his friends’ bands. Twenty years later, he’s still got his horns held high with no signs of slowing down. He celebrates the 20-year milestone with a hand-picked metal blowout featuring some of his favorite bands on February 27 at The Opera House in Toronto. 

We caught up with Peters to chat about pre-Internet promotion, his career highlights, and what’s in store for the next 20 years.

How’d you get into the business?

I started out trying to help my friends’ bands break into the Toronto music scene and get some gigs [and] building networks with other Toronto area bands. The way to get them in front of a larger audience was to try to find bigger touring bands and get them to open for them. It took a lot of phone calls, a lot of faxing, a lot of perseverance to get taken seriously. In the first year in 1996 I managed to get some smaller touring bands; not really anything significant. It wasn’t until the second year in 1997 where I managed to land some larger touring acts to help get more exposure for local bands I was working with at the time. From there, it took off like wildfire.

To give a little more of an explanation: There weren’t any minor level touring acts. All of the bigger, club-level metal bands were bypassing Toronto. They’d been bypassing Toronto for close to five years because there wasn’t a promoter picking up the shows and doing the gigs with them. The big ones like Slayer, Pantera, Metallica, etc. they all played here; they were all promoted by what is now essentially Live Nation concerts. But the smaller bands that I would go and see in the 1980s and early ’90s like Morbid Angel and Cannibal Corpse, these bands all just bypassed Toronto. As I broke this nut to open up this network of larger touring bands to come through Toronto, it just kind of spread that there was a guy in Toronto who was booking these shows again. It morphed into something much bigger than what I ever expected it to be. Twenty years later, I’m sitting here still doing this.

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Tanya Tagaq Beats Drake and Arcade Fire to Canada’s Polaris Prize


Last night marked the Polaris Music Prize gala at Toronto’s fabulous Carlu venue. The who’s who of the Canadian music scene attended, and we were humbled to be a part of the experience. This was our second year as the official ticketing supplier for the sold-out gala.

The Canadian Album of the Year (and $30,000 cash prize) was awarded to Inuk throat-singer Tanya Tagaq for her latest album, Animism. Tagaq beat out nine other short list nominees, including Drake and Arcade Fire.

A huge congratulations to our Ticketfly Canada team! We’re honored to have such great comrades representing us north of the border.

Stay on top of future Polaris updates! Like Polaris Music Prize on Facebook and follow them on Twitter.

Photo Credit: CBC Music 

Ticketfly Canada GM Bruce Morrison Honored in Canadian Ticketing Community


Our very own GM of Ticketfly Canada, Bruce Morrison, was recently granted the Richard Carter Lifetime Achievement award at the Ontario Professional Ticketing Association’s (OPTA) annual meeting.

OPTA is an organization of around ~120 members of Bruce’s long-time peers and colleagues in the Canadian ticketing community. Prior to joining Ticketfly, Bruce ran ticket sales at the Sony Centre For The Performing Arts in Toronto. Bruce also worked as an executive at Ticketmaster Canada for 13 years and served as director of ticketing for Concert Productions International, working with artists like the Rolling Stones, The Who, Barbra Streisand, and Genesis.

Congratulations, Bruce! We’re so happy to have you on the team. 


News from the North: Big Wins in Canada

Ever since Ticketfly launched in Canada last January (our first international venture), we’ve been partnering with some of the greatest venues, festivals, and promoters up in the True North. We’re pleased our Canadian roster already boasts the best in the biz. NOW Magazine, Toronto’s alternative weekly, just published their “Best of” readers’ poll for this year, and it’s no surprise a number of our partners made the cut. Congrats guys!

Best Blues Bar: Dakota Tavern

Best Live Music Club: Horseshoe Tavern

Best Concert Promoter: Inertia Entertainment

Here are some of our newest Canadian clients:

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News from the North: Ticketfly Canada is Making Moves!

Photo Credit: Barr Brothers Band via Courtney Lee Photography

(Note: This is a guest post from Dave Lock in our Toronto office, who will be bringing us a regular update on all things north of the border.)

It hasn’t been very long since we announced our official expansion into the Canadian market, but a lot of heads are already turning; and we couldn’t be happier with our early success. Since our big coming out party at Canadian Music Week in March (thanks again to Caplansky’s & The Horseshoe Tavern!), Ticketfly Canada has been extremely busy working with a variety of new partners to improve the live event experience in Canada.

Without further ado, we are proud to introduce the following clients to the Ticketfly Canada roster:

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Summer Festival Spotlight: Toronto Urban Roots Festival

We love Toronto, and just had an awesome time there for Canadian Music Week. Never been? Now’s your chance. Our partner, Collective Concerts, presents the Toronto Urban Roots Fest this summer (July 4-7th, 2013) at the Fort York Garrison Common. This indie-rock destination festival with 4 nights and 2 days full of stellar music is the perfect reason to plan a trip. Headliners include She & Him, Arkells, Fitz & The Tantrums, Flogging Molly, Belle & Sebastian, and many more (see full line-up below).

Get a 4-Day pass for $150 or a VIP 4-Day pass for $350 (check out VIP perks here). Can’t make all four days? Buy single-day tickets:

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Ticketfly Show Guide: Hip Hop on the Horizon

There’s nothing quite like live hip hop, from the first drop to the last verse. We’re going to post regularly about some of the most exciting hip hop shows at Ticketfly venues around the country, so you don’t miss out on a concert. We’ve got shows coming up that include talent from Freddie Gibbs to Too $hort, Trinidad James to Aesop Rock:

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Ticketfly Show Guide: DJs on Deck

We love a good party at Ticketfly. And we partner with some of the best dance clubs and promoters around the country (and now in Canada!) to make it easy to get tickets to the best shows in your area. We will be doing regular roundups of some of the best electronic events by region, from Major Lazer to RJD2, Ellie Goulding to Foam N’ Glow.

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Ticketfly Brings Ticketing Science to Canada

Pop quiz! What do Rush, Neil Young, and Ticketfly all have in common? As you may have guessed from the title of this post, the answer is “Canada,” where Ticketfly is now up and running, in our first international expansion.

We’re kicking off 2013 with a great initial roster of clients, including two of the biggest independent music promoters in Canada: Collective Concerts and Union Events. As part of this launch, Ticketfly has acquired Prime Box Office, a regional ticketing company, and brought its owner Greg Stephenson on board. We have hired a full Canadian team led by Bruce Morrison (a former Ticketmaster Canada executive), and will be maintaining offices in Toronto and Calgary.

Check out our launch video below, featuring interviews with many of the key players behind Ticketfly Canada, with a backing track from Canadian indie supergroup Eight and a Half.

If you’re a Canadian venue owner or event promoter, go to to learn more and schedule a tour of the Ticketfly platform.