SXSW in 10 tweets

Since launching 30 years ago, South by Southwest (or SXSW for those in the know) has grown from a charming little music conference into an expansive gathering that includes not just music, but also film and technology, and attracts more than 50,000 attendees to Austin, TX over 10 days each March.

Like many companies, Ticketfly will make its way to Texas to be part of SXSW this year. It’s a great opportunity to reconnect with partners and industry friends. It’s also really fun — a week-long party with a soundtrack performed by the best bands.

Are you a seasoned “South-by” vet, with a proven hangover-avoiding technique and a Google doc with all the bands you plan to catch? Or maybe you’ve never been and are wondering what it’s really like? Either way, you’ll want to check out these ten tweets from the past ten years that we think capture the essence of SXSW.

  1. Word on the street

#FOMO is constant for all who attend SXSW. By the way, Wu-Tang did play a “secret” show in a closed down factory 20 miles outside of town…that started at 4am.


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FlyCon 2017: Laissez les bons temps rouler!

Last week, Ticketfly and close to 500 of our closest friends met up to spend a few days together in New Orleans at FlyCon. It’s an annual tradition we started six years back as an opportunity to connect with the extended ‘fly fam, share platform developments and announce new products, swap best practices on topics like digital marketing and analytics, answer questions, and learn about the business challenges our partners face.

Each year, we challenge ourselves to bring more to the table so that everyone that attends FlyCon feels it was worth the time and energy it took for them to be there. We kicked things off the evening of Monday, January 16 with a gathering for attendees and Ticketfly staff to reconnect and meet in person—maybe for the first time—while enjoying craft cocktails, bowling, bocce, and delicious local bites


We got down to business the next morning at the Intercontinental New Orleans, with Ticketfly co-founder and CEO Andrew Dreskin welcoming everyone to FlyCon. He took us through a look back at what Ticketfly, Pandora, and our amazing partners accomplished in 2016, and touched on what we hope to accomplish in the new year.

Key team members outlined some of the new products and features clients can expect from Ticketfly in 2017, and we were able to pull back the curtain on an exciting new partnership with Lyte that provides fans with a safe, hassle-free way to exchange tickets for sold out shows and eliminates the pain points that come with the traditional secondary market.

Next up, we were treated to an in-depth look at how Ticketfly is connecting live events to the largest and most engaged audience of music fans in the US with Pandora. With 83+ million listeners, Pandora is the most used mobile app, more than Facebook and Netflix! Through our integration, Ticketfly is reaching listeners with personalized messages about upcoming shows based on their listening habits. We learned how many fans were reached in 2016 and got a sense of how we’ll continue to build on this success to make Pandora the go-to source for all music experiences.

After that, it was time to choose your own FlyCon. This year, we introduced four tracks: Amp Up Your Ticketfly explored how to maximize the value of our integration with Pandora with a focus on sponsorship and revenue. Marketing featured best practices on everything from data-crunching to creative campaigns, and gave clients 1:1 time with Ticketfly’s in-house marketing experts. Ticketfly Classroom track sessions went deep on our platform, giving FlyCon attendees their diplomas in things like reserved seating, fighting fraud, Ticketfly-powered websites, and reports. Finally, our Talent Buying track focused on understanding how data can de-risk booking decisions, and included a live demo of Pandora’s massive artist database, Next Big Sound, and a Q&A with its founder.


Of course we come to NOLA to learn….but we also gotta have some fun. Tuesday night we held a Bayou bash for the ages, starting with a second line parade that took FlyCon attendees through the streets of New Orleans, dancing drinks in-hand to a live brass band all the way to the Civic Theatre for a lively evening of casino games, a surprise performance by the 610 Stompers, strong—erm, delicious—sazeracs, and some stellar karaoke performances.

After an unforgettable night, we came back together for one last day, which began with a much-needed hearty hot breakfast and more track sessions. Before everyone hit the road, we were treated to an intimate fireside chat with the leaders of Paradigm: Tom Windish, Dan Weiner, and Lee Anderson, who had only announced their official combination a one agency a few days prior.

We had a full house for our track and mainstage sessions, but the FlyLounge was the hottest spot on the FlyCon block. Attendees flocked to the lounge to demo upcoming features and products (including Lyte and our new event entry iOS app), meet their reps, get their burning questions answered, and provide us with feedback.


After the last track session concluded and the FlyLounge shut up shop it was time to bid everyone adieu. Attendees gathered in the lobby for a final drink or two, or three or…. well, nevermind. Almost as suddenly as it began, FlyCon 2017 was over. We came together from all over the U.S. and Canada to learn, laugh, karaoke, and affirm the human bonds that are the foundation of live events. Hard to believe we packed all that into just two days…

Sound like your kind of conference? FlyCon is an invitation-only event for Ticketfly partners. Learn more about working with us and join us next year!

Photos by Yrving Doveralba

Join us at the 60th IFEA Convention


Next week, event professionals from across the globe will unite to share new ideas, discuss trends, and cultivate creativity during the International Festivals & Events Association’s 60th Anniversary Convention and Expo. The ‘fly is hitting the road on our way to Tucson, AZ to be in attendance.

This year our own Head of Festivals, Jeff Kreinik, will be among the featured speakers during Transacting Success: Options, Expectations and Effectiveness for Handling Secure Financial Exchanges. That’s a long way of saying: Let’s talk payments in the digital age. The panel will be held Tuesday, September 22 at 10:15 a.m.

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SXSW 2015: Meet Ticketfly in the Lonestar State

Are you heading to Austin for SXSW? The Ticketfly crew’s doing it BIG this year. We’ll be on the ground throughout Interactive (3/13-3/17) and Music (3/17-3/22), and we’d love to see you there. We’ll have representation from multiple teams at Ticketfly—see some our key point of contacts below and shoot us a note if you’d like to grab some Shiner and BBQ with us. You can also keep up with the Ticketfly team on the ground on Twitter, Instagram, and Facebook.

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Vote for Ticketfly’s SXSW 2015 Panels, Presentations, & Meetups

South by Southwest 2015 may be eight months away, but the time to vote on content has arrived! This year, we’re going BIG for both the Music and Interactive conferences. Our submissions range from music event discovery and paid advertising to choosing a technology stack, scala best practices, and building concurrent systems. Whether you’re a venue owner, talent buyer, marketer, engineer or technology enthusiast, we’ve got something for you!

VOTE for our Music panel:  How Tech Companies Are Reimagining Event Discovery

Last year we moderated a panel on analyzing and acting on fan data to know and grow fan communities. This year’s panel will focus on how technology companies are using data to drive powerful recommendations and search algorithms, enabling the best live event discovery experiences for fans. Hear from Facebook, Google, DoStuff Media, and Ticketfly about the changing world of event marketing, what’s coming, and what it means for you.

VOTE for our Music presentation:  How Much Should You Spend on Event Marketing?

Are you looking to build awareness? Attract new customers? Sell more tickets to a show? No matter what your goals are or how big or small your event marketing budget may be, learn how to optimize your spend to achieve the results you desire.

VOTE for our Interactive presentation: How to NOT Build a Highly Concurrent System

Building off of our 2013 interactive workshop on how to build scalable software, our 2015 presentation will outline pitfalls to avoid in building a highly concurrent system. Leverage our best practices to learn how to build your system for scale.

VOTE for our Interactive Scala & Reactive Design Meetup

After our 2013 interactive workshop, an enthusiastic group of engineers in attendance took us out for beers to geek-out on scala. We had so much fun, we thought we’d host a formal gathering this year for scala enthusiasts (with beers, of course). If you want network and share knowledge about functional programming and reactive design, this meetup is for you!

VOTE for our Interactive presentation: How to Choose a Tech Stack

New tech stacks are appearing and disappearing, faster than ever. How do you know you’re making the right long-term choice? Hear from Ticketfly’s VP of Technology on past technology decisions throughout his career, a review of what’s out there, and Ticketfly’s approach to technology decisions to scale for the long-term.

Reliving the Memories: SXSW 2014

SXSW Landing 

From new artists discovered and partnerships formed to Lone Star‘s consumed and tears shed, this year’s SXSW Music conference was a roller coaster of emotions. To our party partners in crime at The Billions Corporation, ScoreMore Shows, The Echo / Echoplex, Collective Concerts, and Banjos to Beats, we raise a glass to you! And to our knowledgeable comrades at Next Big Sound, Tumblr, and Bandsintown, we can’t wait to share a panel riser with you again. Cheers to you all! Our return to motherland of BBQ and queso can’t come soon enough.

On a more serious note, last week’s horrific car crash reminded us how precious and fragile life is. May those who lost their lives rest in peace, and may those injured and affected return to normalcy soon.

Now to recap our favorite + funniest moments of SXSW 2014!
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Ticketfly Execs Discuss Festival Promotion and Live Music Marketing at Billboard Touring

Andrew Dreskin (far right) discussing the rise of EDM moderating the festivals panel.

The Billboard Touring Awards and Conference is a high-powered gathering of music industry pillars and visionaries. Billboard’s 10th annual conference was held last week in New York City, and it was an extravagant affair. Taylor Swift left with an award (as usual), Skrillex spoke, and Ticketfly was part of the action, participating on two panels.

Our CEO Andrew Dreskin moderated panel “Building the Perfect Beast: The Keys to Building a Festival That Lasts”, and let’s just say that there was a healthy balance between work and play. Andrew wanted the panelists (AC EntertainmentPrime Social GroupC3 PresentsFounders EntertainmentFirefly, and LOCKN’ Festival) to feel like festival attendees, so he rained on them, made them pay $10 for Coors Light, and gave them blinking pacifiers. The panelists talked about the major obstacles festival promoters face, including safety concerns, extreme weather conditions, insurance costs, and creating the best experience for the fans. Read more about Dreskin’s panel in Billboard.

“The experience is first. Who is on the poster is second. If you can sell your tickets before the bands have even been announced, you know you’re doing something right.” – Charlie Jones, C3 Presents

Ticketfly’s head of Marketing, Kristina Wallender, spoke on a Billboard panel: “Push me/Pull me: Music Marketing in the Digital Age”. Wallender spent six years in retail and advertising at Amazon, and knows a lot about optimizing customer experience with personalized marketing. Other panelists included representatives from Live Nation, Eventbrite, Facebook, and AEG. There was a robust discussion about the importance of data-driven and personalized one-to-many marketing. Wallender highlighted the benefits of balancing these communications with one-to-one conversations with top fans using Ticketfly FanbaseRead more about the panel in Billboard. 

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SXSW 2014 Music Panel: See You in Austin with Bandsintown, Next Big Sound & Klout!

Our SXSW panel has been chosen in the first round of selections! A big thank you goes out to everyone who voted for “The Rise of Influence Marketing in Music” to appear next March in Austin.

We love to share our radical (and practical) ideas about music, shows, and everything in between at SXSW– the beer, BBQ, and breakfast tacos don’t hurt, either. At SXSW ’13, we moderated a panel on “rogue ticketing”, and our top engineers taught attendees how to build scalable software. This year, our panel will discuss the technologies and tools people in the music business can use to recognize and market to your top customers.

Speakers include:

See you at SXSW 2014!

Vote for Ticketfly’s SXSW 2014 Panel

It’s that time of year again. Time to vote for panels at South by Southwest. We’ve all been victim to boring, poorly-designed panels… Don’t let it happen again! Vote for the panels you want to see at SXSW 2014.

VOTE for Ticketfly’s panel: The Rise of Influence Marketing in Music


As thought leaders in the music industry, we love to share our radical (and practical) ideas regarding technology, mobile, and all things music. At SXSW ’13, we moderated a panel on “rogue ticketing” and our top engineers taught how to build scalable software. This year, we’ve organized our own panel, “The Rise of Influence Marketing in Music,” to discuss the tools you need to recognize and market to your fanbase.


  • Kristina Wallender – Director of Marketing at Ticketfly
  • Julien Mitelberg – CEO of Bandsintown
  • Alex White – CEO of Next Big Sound
  • Don Hoang – Sr. Director of Business & Corporate Development at Klout