Experiences are everything: your events matter to marketers

Live events provide a unique opportunity for artists and fans to forge meaningful personal connections. This post, originally published on Pandora for Brands’ Insights blog, explains why brands are increasingly looking at event sponsorship as one of the best ways to build awareness and reach new customers. 


You don’t need us to tell you that music has the power to create incredible experiences. It can cure a breakup, take you back in time and totally make or break a party. But some music experiences are just more memorable than others.

Nothing comes quite as close to the exhilaration of seeing your favorite band live. The act of sharing the moment with a community of fellow fans, sweating it out together as you scream lyrics from the top of your lungs—that’s when real memories are formed.

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Ticketfly Tours: your must-see winter concerts

Baby, it’s cold outside. Sure, you could curl up under the covers, but wouldn’t you rather be surrounded by hundreds of other warm bodies, bopping your head to “Broccoli” or wrecking people in a mosh pit? We thought so. That’s why we’ve rounded up some of the hottest concerts this winter season, from indie rock to metal and reggae. Give our playlist a spin, then catch these bands at a ‘fly venue near you.

Dawes: The L.A.-based folk-rock quartet have been buzzing since their 2009 debut, North Hills. With their sprawling Americana on the recently-released We’re Gonna Die, they’re stomping into 2017 with a host of shows across the country.

1.11: Crescent Ballroom – Phoenix, AZ

1.13: Fremont Theater – San Luis Obispo, CA

1.26: The Bomb Factory – Dallas, TX

2.3: State Theatre – Minneapolis, MN

2.10: Fox Theatre – Boulder, CO

2.22: Wonder Ballroom – Portland, OR

2.25: The Wilma – Missoula, MT

2.26: Pub Station Ballroom – Billings, MT

2.28: Wooly’s – Des Moines, IA

3.1: Riviera Theatre – Chicago, IL

3.3: Iron City – Birmingham, AL

3.4: Variety Playhouse – Atlanta, GA

3.8: The Lincoln Theatre – Washington, DC

3.14: Academy of Music Theatre – Northampton, MA

3.15: State Theatre – Ithaca, NY

3.17: The Opera House – Toronto, ON

3.19: The Vogue – Indianapolis, IN



D.R.A.M.: Big Baby D.R.A.M. was responsible for “Broccoli,” the simple yet infectious weed anthem that became one of the biggest hip-hop hits of 2016. He also inadvertently spawned one of 2015’s biggest phenomenons; his “Cha Cha” was remixed into Drake’s “Hotline Bling,” which overshadowed the original. Give the man his rightful due respect when he pops up near you.

1.13: Exit/In – Nashville, TN

1.25: The Grog Shop – Cleveland, OH

1.26: El Club – Detroit, MI

2.1: The Loft – Dallas, TX

2.2: Grizzly Hall – Austin, TX

2.8: Crescent Ballroom – Phoenix, AZ



Deafheaven: Metal’s alive and well, and Deafheaven is its pulse. The boundary-pushing band is noted for fusing elements of black metal, shoegaze and post-rock. Regardless of the temperature, you’re gonna work up a sweat one of these Deafheaven shows.

1.13: Echoplex – Los Angeles, CA

2.23: The Independent – San Francisco, CA

2.26: Bunkhouse – Las Vegas, NV

3.3: Trees – Dallas, TX

3.4: The Studio at Warehouse Live – Houston, TX

3.5: Republic NOLA – New Orleans, LA

3.8: Mercy Lounge – Nashville, TN

3.11: The Broadberry – Richmond, VA

3.12: Baltimore Soundstage – Baltimore, MD

318: The Castle Theatre – Bloomington, IL

3.23: Summit Music Hall – Denver, CO



Iration: It’s weather like this that makes us want to get away. Thankfully, this alternative/reggae outfit will help you catch some serious island vibes.

1.13: The Catalyst – Santa Cruz, CA

1.14: The Catalyst – Santa Cruz, CA

1.19: Ventura Theater – Ventura, CA

2.1: Pub Station Ballroom – Billings, MT

2.2: The Wilma – Missoula, MT

2.3: Revolution Concert House and Event Center – Garden City, ID

2.4: Hangar House at Infinity Event Center – Salt Lake City, UT

2.6: Boulder Theatre – Boulder, CO

2.9: The Rialto Theatre – Tucson, AZ

3.4: Vinoy Park – St. Petersburg, FL



Cold Cave: Darkwave master Wesley Eisold is noted for his experimental synthpop. Dreary yet very dance-y, this one will be another concert that’ll leave you drenched in sweat.

1.12: Bunkhouse – Las Vegas, NV

1.13: Urban Lounge – Salt Lake City, UT

1.14: Larimer Lounge – Denver, CO

1.19: Lee’s Palace – Toronto, ON

1.21: Underground Arts – Philadelphia, PA

1.24: Metro Gallery – Baltimore, MD

1.25: Rock and Roll Hotel – Washington, DC

1.26: Strange Matter – Richmond, VA

1.27: Motorco Music Hall – Durham, NC

1.28: Terminal West – Atlanta, GA

1.29: Exit/In – Nashville, TN

2.1: Walter’s Downtown – Houston, TX

2.4: Club Dada – Dallas, TX

2.14: The Regent Theater – Los Angeles, CA



Dorothy: Frontwoman Dorothy Martin and her band have been raising hell with their stomping hard rock since breaking onto the scene in 2014. In fact, they’ve made so much noise that they got scooped up by Jay Z’s Roc Nation label. See what’s got the rap mogul excited when the red-lipped and raven-haired beauty hits your town.

1.11: The Casbah – San Diego, CA

1.15: Harlow’s Restaurant and Lounge – Sacramento, CA

1.18: Funhouse – Seattle, WA

1.19: Doug Fir Lounge – Portland, OR

1.21: Urban Lounge – Salt Lake City, UT

1.24: Larimer Lounge – Denver, CO

1.26: Valley Bar – Phoenix, AZ

1.27: Beauty Bar – Las Vegas, NV

1.28: Troubadour – Los Angeles, CA

2.15: The Riot Room – Kansas City, MO

2.17: 1st Ward at Chop Shop – Chicago, IL

2.26: Mercury Lounge – New York, NY

2.28: Rock & Roll Hotel – Washington, DC

3.2: The High Watt – Nashville, TN


Ticketfly Tours: MØ, Real Estate, Bear in Heaven, and Soulja Boy


Coming soon to a Ticketfly venue near you… , Real EstateBear in Heaven, and Soulja Boy!

Karen Marie Ørsted (born ’88 in Odense, Denmark), better known by her moniker MØ, is a singer-songwriter with an electropop sound and vibe similar to Grimes, Twin Shadows, or AlunaGeorge. MØ first made an impact on the music scene when she lent her vocals to Swedish producer Avicii’s “Dear Boy” in 2013. Her debut album, No Mythologies to Follow, was released in February 2014.

MØ – XXX 88 | Listen for free at bop.fm

9.22: 9:30 Club ▴ Washington, DC
9.26: Union Transfer ▴ Philadelphia, PA
10. 1: Varsity Theater ▴ Minneapolis, MN
10.16: The Regent ▴ Los Angeles, CA
10.21: Wonder Ballroom ▴ Portland, OR

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Real Estate

This Jersey-bred indie rock group is made up of Titus Andronicus‘ Martin Courtney, Etienne Duguay (who also records as Predator Vision), Alex Bleeker, and Matthew Mondanile, also of Ducktails. The foursome played together in bands — including a Weezer cover band — during high school, but didn’t become Real Estate until 2008. Check out their latest album, Altas, with hit-single, “Talking Backwards.”

Real Estate – Talking Backwards | Listen for free at bop.fm

7.20: Pitchfork Music Festival ▴ Chicago, IL
7.26: Main Stage at SSFCU ▴ Denver, CO
8.2: Gundlach Bundschu Winery ▴ Sonoma, CA
8.3: The Catalyst ▴ Santa Cruz, CA
8.4: Harlow’s Restaurant and Nightclub ▴ Sacramento, CA
9.19: Cat’s Cradle ▴ Carrboro, NC
9.20: 40 Watt Club ▴ Athens, GA
9.24: Zanzabar ▴ Louisville, KY
10.1: The Altar Bar ▴ Pittsburgh, PA

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Coming Soon! The Regent Reopens in Downtown Los Angeles


The Regent Theater has been a focal point on Main Street in downtown Los Angeles for over 100 years, and the newly refurbished venue is about to make a comeback into LA’s indie music scene. Our partner, Mitchell Frank (the man behind Spaceland Presents, The Echo, and The Echoplex), bought the place in early 2012 and has been overseeing major renovations since. The Regent will reopen in August 2014 as a 1,100 capacity venue/bar/restaurant, and we can’t wait to check it out.

Help christen Spaceland’s new digs! Get your tickets to the first announced shows on the Regent’s calendar:

October 7th  ▴  Angus & Julia Stone

October 16th  ▴   

October 21st  ▴  Metronomy

For live updates and concert announcements, like The Regent on Facebook and follow them on Twitter and Instagram.

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Ticketfly Canada GM Bruce Morrison Honored in Canadian Ticketing Community


Our very own GM of Ticketfly Canada, Bruce Morrison, was recently granted the Richard Carter Lifetime Achievement award at the Ontario Professional Ticketing Association’s (OPTA) annual meeting.

OPTA is an organization of around ~120 members of Bruce’s long-time peers and colleagues in the Canadian ticketing community. Prior to joining Ticketfly, Bruce ran ticket sales at the Sony Centre For The Performing Arts in Toronto. Bruce also worked as an executive at Ticketmaster Canada for 13 years and served as director of ticketing for Concert Productions International, working with artists like the Rolling Stones, The Who, Barbra Streisand, and Genesis.

Congratulations, Bruce! We’re so happy to have you on the team. 


Meet Sean Agnew, Philly’s Live Music Mastermind


Last week the notorious Sean Agnew (the main man behind R5 Productions, Union Transfer, Boot & Saddle, and Morgan’s Pier in Philadelphia) did an “Ask Me Anything” on Reddit for curious fans and admirers. Agnew makes traveling to North Korea with Dennis Rodman seem like a nonchalant skip overseas and being a hugely successful promoter look easy. Diplo follows him on Twitter. He was one of our first partners (he’s very hip, what can we say), and last we’ve heard, he’s off to Bali for a few weeks. The guy is basically the real life International Man of Mystery. Read more to pick his brain:

Question: Could you describe the work that went into getting R5 up and running? Did you find a room and then try to book bands to play? Was it the other way around? Or did you just want an excuse to meet sweaty punk bands? Thanks for doing this AMA and for helping keep the Philly music scene so strong and vibrant!

Agnew: R5 completely came up from the mid to late 90s punk scene in West Philadelphia. Heavily influenced if not completely ripped off from an older group of show organizers called “The Cabbage Collective.”

In short me and my friends wanted to see bands who weren’t playing Philadelphia. So we found any venue/room/building that would let us set up a show there. Warehouses, art galleries, community centers, church basements. Then we would contact the bands directly. I miss that.

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Ticketfly Tours: The War on Drugs, Chromeo, and YelaWolf


Spring is in full-bloom, and festival season is officially upon us. The best concerts are popping up all over the country, so it was tough to pick only three artists for this month’s Ticketfly Tours. We honed it down the The War on Drugs, Chromeo, and Yelawolf. Whether you’re into indie-rock, funk, or hip hop, we’ve got a show near you:


Philadelphia indie-rock band, The War on Drugs, is making major waves with their most recent release Lost in the Dream (released March 2014 on Secretly Canadian) and two hour live sets this tour. With Don Henley-esque vocals and hints of Dylan, Petty, and Springsteen, The War on Drugs’ new, energetic sound earned them an 8.8 Pitchfork review, and they’ve already hit the #26 spot on the Billboard 200 charts.

4.7: Crescent Ballroom – Phoenix, AZ
4.8: Club Congress – Tucson, AZ
4.10: Mojo’s – Columbia, MO
4.13: Town Ballroom – Buffalo, NY
4.14: The Horseshoe Tavern – Toronto, ON
4.15: Lee’s Palace – Toronto, ON
4.14: The Horseshoe Tavern – Toronto, ON
4.18: 9:30 Club – Washington, DC

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