5 important facts from the 2017 Infinite Dial study

This post was originally published on Pandora for Brands’ Insights blog.

What were you listening to 19 years ago? If you’re like most people, your primary sources of audio were likely radios and your own music collection–perhaps even a carefully curated mixtape on your Walkman.

In 1998, the founders of Edison Research picked up signals that online media–including music and other formats–were becoming a “thing,” so it embarked on a study to measure consumer usage of “new” media. While that first report concluded that only a small portion of the population used online media, they detected plenty of listener enthusiasm for what the future held.

Obviously, much in the media world has changed since the late 90s, except the fact that Edison Research still measures online consumer behavior every year. Their annual Infinite Dial report has become a much-anticipated annual event among media providers and advertising professionals.

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Ticketfly Promoter gets better with offer templates

From routing tour dates to haggling over deposits and pre-tax expense deductions, booking and settling shows is more tedious than glamorous. Last November, the whole process got a heck of a lot easier with our beta release of Ticketfly Promoter, the world’s first end-to-end product for calendar management, offer creation, and settlement. Based on user feedback, today we’re expanding Ticketfly Promoter with the launch of default offer templates so you can focus on deal-making instead of data-entry.

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The new Ticketfly iOS app is here

Our latest effort to reach more fans and improve the event experience

The Ticketfly iOS app has arrived! Before you read any further, download this bad boy and take it for a spin.

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Our goal is to connect more people to live events and today we took a big step forward with the launch of our new app. The app lets fans easily search for more than 90,000 events powered by Ticketfly each year. Want recommendations for what to see? Our expert curators are hand-picking tastemaker events in our top markets, so everyone can discover something great to experience.


We specifically designed the app to have the shortest possible path-to-purchase. Fans can buy tickets in as few as two taps with secure, stored payment and shipping preferences. For upcoming events, onsale reminders will ensure no one misses out. Less time and hassle to buy means more ticket sales for you and more live event experiences for fans.


Beyond selling tickets lightening fast, the app is also super slick. The user experience was built with our new brand in mind, designed to bring everyone closer to live event experiences. Event detail pages are rich with videos, song clips, and artists biographies, so that fans can learn more and get hyped up before an event. Our click and hold purchase confirmation elegantly ensures fans are intentionally buying tickets.


Digital tickets are stored directly within the app, which means no futzing around in bags and pockets for paper tickets, and fewer folks standing in line at will call. All part of our master plan to give you faster lines and happier fans.


The Ticketfly iOS app is one more way for you to reach fans on the go, wherever they are. It’s also foundational to the work we’re doing with Pandora. The underlying technology powering our app will help us build the world’s most powerful music platform. Read more about our app journey over on Medium. We’re one step further down the road to reimagining the live event experience for everyone. Now, let’s party.

Expanding across North America with TicketBreak acquisition

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Posted by Bruce Morrison, General Manager, Ticketfly Canada

Today we’re back to our deal closing ways. We just announced that we’ve acquired TicketBreak, the ticketing service of MapleCore Ltd., a leading Canadian independent music company. We’re fueling our expansion in Canada, and North America, and bringing some incredible new clients and employees to the Ticketfly family.

Through this acquisition, we’ve broaden our presence in the North American festival space and entered into a new vertical, casino entertainment. We’re adding 48 new clients to an already star-studded Canadian roster that includes the likes of The Vogue Theatre, Union Events, Collective Concerts, Inertia Entertainment, and Atomique Productions. Our new clients represent a mix of venues, promoters, festivals, and casinos, like Casino New Brunswick and Grey Eagle Casino and Resort.

By joining the Ticketfly family, TicketBreak clients will have access to the leading live events technology platform on the market. With Ticketfly taking care of the tech and the clients, MapleCore can focus on what it does best: managing artists in a rapidly changing music industry.

TicketBreak is our second acquisition north of the border in the last twelve months. It comes right on the heels of an outstanding 2015 were we processed 19 million tickets, generated over $600 million in gross ticket sales, and added over 500 new clients. Not to mention that we now power over 600 websites on behalf of our clients making us the leading provider of website technology to the live events industry.

Canada already knows Ticketfly well, and we’re thrilled to be expanding our Canadian footprint. We’ve ramped up our office and our team in Toronto to make sure Canadian clients get top-notch support. Our incredible growth since launching in Canada in 2013 shows that Canadian venues and promoters are looking for an alternative to the incumbents and choosing Ticketfly. In 2015, Ticketfly Canada processed 1.4 million tickets, generating over $65 million Canadian in gross ticket sales, representing annual growth in excess of 60 percent.

Andrew Dreskin, our co-founder and CEO, and long-time Neil Young and Rush fan, says: “The acquisition of TicketBreak is yet another illustration of how Ticketfly is redrawing the live events landscape. TicketBreak is our third Canadian acquisition, and the second in the last twelve months. The only thing bigger than Ticketfly in Canada is The Tragically Hip. We’re fired up to welcome TicketBreak and its clients to the Ticketfly family, and are looking forward to sharing our platform with more great venues and fans across Canada.”

We’re proud that our technology provides clients with a better experience and sets them up for success. Together, we’ve reimagined the live event experience for more than 120 Canadian partners, and we can’t wait to work with TicketBreak clients to do the same.

Meet Ticketfly’s new brand

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Today, we’re unveiling a bold new brand designed to bring everyone we serve closer to the live event experiences they love. The moment the lights go down before a set. The moment you hear the first beat of your favorite song. The moment you realize there’s a second encore. In these timeless moments, there’s nowhere else you’d rather be.

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Ticketfly Promoter: Talent buying made easier


Promoters are the unsung heroes of the music industry. Night in and night out, their work is what makes live events possible—getting great talent in great venues. Today, their lives just became a heck of a lot easier with the beta release of Ticketfly Promoter, a comprehensive, integrated booking product that makes talent buying easy. With Ticketfly Promoter, we’re moving further beyond the ticket and extending our platform into talent buying.
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Pandora and Ticketfly join forces to create the world’s most powerful music platform

I hope y’all are sitting down…I am pleased to announce that Pandora will be acquiring Ticketfly! The largest and most powerful recorded music company and the fastest growing live events technology company are coming together to create the definitive online music platform for venues, promoters, artists and fans. Pandora’s entry into live events is a watershed moment for the music industry.

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Pandora is massive. I didn’t realize just how massive. Nearly 80 million people use Pandora each month, most of them on their phones. The Pandora app is the single most-used mobile app in the world (more than Apple, Google and Spotify). Eight billion stations have been created on Pandora. Pandora is the #1 radio station in 36 U.S. markets.

The combination of Ticketfly and Pandora will be game-changing for our clients. Ticketfly and Pandora will be a marketing and event discovery powerhouse, giving our clients unprecedented access to a massive and targeted audience of nearly 80 million music fans. We will solve the longstanding problem of event discovery by seamlessly connecting Pandora’s enormous audience to events they’ll love. This will enable promoters to sell out more shows, and will strengthen the bond between artist and fan.

Pandora and Ticketfly are both deeply data-driven. We will harness our combined data to improve recommendations for fans and create new tools for artists and promoters. Pandora also recently joined forces with Next Big Sound, the leading provider of online music analytics. The coming together of Pandora and Ticketfly, plus Next Big Sound, will create the most powerful fan analytics platform in the world for venues, promoters, and artists.

I had a feeling that it was just a matter of time until one of the big music tech companies made its entree into live events. The live music business is booming. North American concert ticket sales grew at 22% last year. Artists earn roughly 80% of their revenue from touring. Live events are a natural extension of the Pandora platform.

Pandora has done a number of tests recently in the live events space and the results have been pretty overwhelming. When Pandora recently streamed Jack White’s concert from Madison Square Garden, 720,000 people created stations (that’s 38 times the number of people who attended the concert) on Pandora to listen to the show. Pandora live-streamed Mumford & Sons from our partner venue, Merriweather Post Pavilion, which resulted in more than 1 million people creating the live-stream station in two weeks – nearly double the number of people that follow Mumford on Twitter!

And it doesn’t stop there. Pandora has recently been testing the sale of tickets and the results are impressive. With its ability to identify and target specific fans, Pandora sold out 55,000 tickets for the recent Rolling Stones tour in 24 hours. Their ability to sell tickets for lesser known acts is equally impressive. A Pandora pre-sale for ODESZA (an up-and-coming EDM act) blew through 26,000 tickets, including for Ticketfly venues such as the 9:30 Club and Union Transfer, in minutes. Safe to say, Pandora is about to become a major player in ticketing.

So, how did all of this come to be? We have known the folks at Pandora for some time now. In fact, we met them thanks to this journalist – Rocco Pendola – a guy with some big and what we used think were pretty nutty ideas. You can read some of his musings here. But the more we chatted, the more we realized that Pandora and Ticketfly are a perfect fit. We share a common goal of wanting to the make the end-to-end experience better for all participants in the music ecosystem. We have similar values. We are both ridiculously passionate about music, and want to make music and live entertainment a bigger part of people’s lives. And it just so happens that we like each other. Anyone who knows Ticketfly knows that we wouldn’t be doing this if we didn’t like the people involved.

I had heard some of the noise in the marketplace about Pandora’s relationship with the music industry, so I dug deeper and what I found was a company and a founder – Tim Westergren – deeply devoted to the success and well being of artists. When Tim and I first met we talked for hours about various bands and venues we have in common. I quickly realized this is a guy with whom I could work. He was a touring musician and when he saw how hard it was to make a living he founded Pandora to help artists of all sizes to make a career out of music.

Everything that everyone loves about Ticketfly will not change. We’re still the same company working toward the same goals. Pandora loves our scrappy, independent nature and doesn’t plan to do anything to change that.

And what about our non-music clients? Well, we love our non-music clients the same as our music clients and we and Pandora plan to continue to support them enthusiastically. Our non-music clients will also be able to tap into Pandora’s marketing might, which will be a great asset for them, as well. In fact, I saw a Pandora commercial on Monday Night Football the other night, if that tells you anything.

Selling your baby is never easy and I would be lying if I didn’t say that it’s bittersweet, but I trust my friends at Pandora and believe that they have Ticketfly’s best interests at heart and won’t do anything to change what makes us so special.

This combination will be transformative for the industry. Our clients will gain access to the largest and most powerful music marketing platform in the world, which will help them to sell more tickets and generate more revenue. We will tackle the problem of event discovery for fans and make live events a bigger part of people’s lives, which is why we all got into this crazy business anyway. I’ve worked in the music industry for the better part of 20 years and have been running Ticketfly for almost a decade, and at no time have I ever been more excited about our ability to deliver on our vision to reimagine live events than I am now, with Pandora as our partner. This is going to be an amazing journey.


Andrew Dreskin, co-founder & CEO

Coming Soon: The New & Improved Merriweather Post Pavilion


Out with the old, and in with the new! One of our favorite venues of all time, Merriweather Post Pavilion in Columbia, Maryland (home of the Sweetlife Festival and a long history of quality entertainment) is about to undergo an expansive $19 million remodel.

The overhaul starts this fall and will continue for about five years during the off-seasons. The updated and eco-friendly pavilion will have brand new seating, a raised roof around the main stage, and a new stage, concessions, restrooms, and artist dressing rooms.

The deal also includes a 10-year agreement with promoter I.M.P. Presents to manage the venue, according to I.M.P’s Seth Hurwitz:

“I hope it will go from being one of the greatest venues in the world to going on people’s lists as their favorite venue in the world.” 

M.P.P. is already a fave in our book, and we can’t wait to check out the space post-op. As always, they have some amazing shows on the calendar, from Beck to the Mad Decent Block Party, so go and enjoy the original venue one last time before construction starts after summer.

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Ticketfly CEO Andrew Dreskin on Bloomberg West: The Future of Ticketing Technology

Ticketfly CEO and co-founder Andrew Dreskin returned to Bloomberg West‘s San Francisco studio yesterday to talk with Cory Johnson about tech innovations in the live events industry. When Dreskin visited their studio last summer, Johnson referred to Daft Punk as “pretty dope”, so Dreskin had to apologize that they’re not headlining any upcoming festivals.

Listen to Andrew’s answers about the potential for innovation in ticketing and event technologies, event mavens, our competition, and the approaching festival season:

Do You BUKU?


In association with MCP Presents and Huka EntertainmentWinter Circle Productions (WCP) has announced that the second annual BUKU Music & Art Project will be held on March 8th & 9th, 2013 at Mardi Gras World in downtown New Orleans. This boutique festival offers a spectacular line-up, as well as gourmet, local cuisine and innovative art installations overlooking the Mississippi River. This is not your average music festival. Buy tickets now!
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