5 important facts from the 2017 Infinite Dial study

This post was originally published on Pandora for Brands’ Insights blog.

What were you listening to 19 years ago? If you’re like most people, your primary sources of audio were likely radios and your own music collection–perhaps even a carefully curated mixtape on your Walkman.

In 1998, the founders of Edison Research picked up signals that online media–including music and other formats–were becoming a “thing,” so it embarked on a study to measure consumer usage of “new” media. While that first report concluded that only a small portion of the population used online media, they detected plenty of listener enthusiasm for what the future held.

Obviously, much in the media world has changed since the late 90s, except the fact that Edison Research still measures online consumer behavior every year. Their annual Infinite Dial report has become a much-anticipated annual event among media providers and advertising professionals.

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Experiences are everything: your events matter to marketers

Live events provide a unique opportunity for artists and fans to forge meaningful personal connections. This post, originally published on Pandora for Brands’ Insights blog, explains why brands are increasingly looking at event sponsorship as one of the best ways to build awareness and reach new customers. 

 

You don’t need us to tell you that music has the power to create incredible experiences. It can cure a breakup, take you back in time and totally make or break a party. But some music experiences are just more memorable than others.

Nothing comes quite as close to the exhilaration of seeing your favorite band live. The act of sharing the moment with a community of fellow fans, sweating it out together as you scream lyrics from the top of your lungs—that’s when real memories are formed.

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Pandora Premium will change the way you listen to music

Are you a Pandora listener? If you are, you’re part of community of more than 80 million music fans in the US that love the uniquely personalized radio experience Pandora provides.

Today, Pandora announced details about Pandora Premium— their new on-demand tier that gives fans a whole new way to engage with the music they love. We’re excited for Pandora 2.0 and proud to be partnered with the best in the business. 

Here’s the official announcement, originally published on Pandora’s blog, detailing what to expect from Pandora Premium.

When we set out to build a premium music experience — one that would set the new standard for what a music service could be — we knew it had to be truly personal, be thoughtfully designed and take the work out of managing your world of music.

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FlyCon 2017: Laissez les bons temps rouler!

Last week, Ticketfly and close to 500 of our closest friends met up to spend a few days together in New Orleans at FlyCon. It’s an annual tradition we started six years back as an opportunity to connect with the extended ‘fly fam, share platform developments and announce new products, swap best practices on topics like digital marketing and analytics, answer questions, and learn about the business challenges our partners face.

Each year, we challenge ourselves to bring more to the table so that everyone that attends FlyCon feels it was worth the time and energy it took for them to be there. We kicked things off the evening of Monday, January 16 with a gathering for attendees and Ticketfly staff to reconnect and meet in person—maybe for the first time—while enjoying craft cocktails, bowling, bocce, and delicious local bites

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We got down to business the next morning at the Intercontinental New Orleans, with Ticketfly co-founder and CEO Andrew Dreskin welcoming everyone to FlyCon. He took us through a look back at what Ticketfly, Pandora, and our amazing partners accomplished in 2016, and touched on what we hope to accomplish in the new year.

Key team members outlined some of the new products and features clients can expect from Ticketfly in 2017, and we were able to pull back the curtain on an exciting new partnership with Lyte that provides fans with a safe, hassle-free way to exchange tickets for sold out shows and eliminates the pain points that come with the traditional secondary market.

Next up, we were treated to an in-depth look at how Ticketfly is connecting live events to the largest and most engaged audience of music fans in the US with Pandora. With 83+ million listeners, Pandora is the most used mobile app, more than Facebook and Netflix! Through our integration, Ticketfly is reaching listeners with personalized messages about upcoming shows based on their listening habits. We learned how many fans were reached in 2016 and got a sense of how we’ll continue to build on this success to make Pandora the go-to source for all music experiences.

After that, it was time to choose your own FlyCon. This year, we introduced four tracks: Amp Up Your Ticketfly explored how to maximize the value of our integration with Pandora with a focus on sponsorship and revenue. Marketing featured best practices on everything from data-crunching to creative campaigns, and gave clients 1:1 time with Ticketfly’s in-house marketing experts. Ticketfly Classroom track sessions went deep on our platform, giving FlyCon attendees their diplomas in things like reserved seating, fighting fraud, Ticketfly-powered websites, and reports. Finally, our Talent Buying track focused on understanding how data can de-risk booking decisions, and included a live demo of Pandora’s massive artist database, Next Big Sound, and a Q&A with its founder.

 

Of course we come to NOLA to learn….but we also gotta have some fun. Tuesday night we held a Bayou bash for the ages, starting with a second line parade that took FlyCon attendees through the streets of New Orleans, dancing drinks in-hand to a live brass band all the way to the Civic Theatre for a lively evening of casino games, a surprise performance by the 610 Stompers, strong—erm, delicious—sazeracs, and some stellar karaoke performances.

After an unforgettable night, we came back together for one last day, which began with a much-needed hearty hot breakfast and more track sessions. Before everyone hit the road, we were treated to an intimate fireside chat with the leaders of Paradigm: Tom Windish, Dan Weiner, and Lee Anderson, who had only announced their official combination a one agency a few days prior.

We had a full house for our track and mainstage sessions, but the FlyLounge was the hottest spot on the FlyCon block. Attendees flocked to the lounge to demo upcoming features and products (including Lyte and our new event entry iOS app), meet their reps, get their burning questions answered, and provide us with feedback.

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After the last track session concluded and the FlyLounge shut up shop it was time to bid everyone adieu. Attendees gathered in the lobby for a final drink or two, or three or…. well, nevermind. Almost as suddenly as it began, FlyCon 2017 was over. We came together from all over the U.S. and Canada to learn, laugh, karaoke, and affirm the human bonds that are the foundation of live events. Hard to believe we packed all that into just two days…

Sound like your kind of conference? FlyCon is an invitation-only event for Ticketfly partners. Learn more about working with us and join us next year!

Photos by Yrving Doveralba

Reach new fans with Pandora Automated Event Notifications

Author: Lauren Kish, Product Manager

Did you get your Pandora show alert yet? That handy notification letting you know an artist you love is playing near you? If you’re one of the 78M people listening to Pandora each month, you’ve probably seen the concert notifications being pushed to your phone, surfaced in your mobile app feed, and sent to your email. Since launch, over 50M listeners have received a notification about amazing Ticketfly shows. These recommendation are already proving to be powerful — 70% of fans who received push notifications about concerts said they didn’t know about the show, and the 30% who did know hadn’t purchased tickets yet. With that, it’s prime time to share three reminders about Pandora’s powerful automated event notifications:

 

 1. It gets really personal.

At the core of Pandora is its music genome project, which does a brilliant job matching listeners with music they’ll love. Pandora has 78M monthly active listeners, and for over a decade it has traced listeners’ personal preferences—”thumbing” tracks they like or don’t like, and adding stations for the artists that move them—across the Pandora platform. Pandora uses the mountains of data it has about each listener to deliver personalized notifications when their favorite artists are playing nearby. Pandora is creating highly targeted recommendations for each individual user based on their tastes, and promoting all types of artists and shows. The key? What one listener gets is completely different from the next.

 

2. So many ways to drive fans to purchase.

Listeners are learning about your events from different channels, and at different times. Our notifications are designed to meet listeners wherever they are, whether that’s checking email, listening on desktop, or on-the-go using the app. From push notifications delivered directly to their mobile phone, to personalized concert digest emails sent straight to their inbox, Pandora listeners are receiving relevant, timely notifications when the artists they love are playing nearby. Add in mobile feed notifications, artist audio messages (AAMs), push reminders, and event information on the now playing & artists pages*, and fans will never miss a show.

 

3. The more you use Pandora, the more notifications you receive.

So, again, are you getting yours? The best way to know that your fans are being notified about your events is to experience a notification yourself as a Pandora listener. Here’s how:

1. Download the Pandora app.

2. Go crazy and create dozens of  stations for a few artists coming to your venue. Thumb tracks up, too!

3. Enable location services, or if you’d rather not, make sure the postal code associated with your Pandora account is correct.

4. Check your notification settings to make sure push and email are enabled.

5. You’re ready! As long as the event is within  31 miles of your location, you should start receiving notifications.

Best of all, unlike other marketing channels that require a ton work, you don’t have to lift a finger for Pandora listeners to be notified about your events. Just build your event in Backstage, and voila!, you’re plugged into America’s largest and most engaged music and comedy audience.  Finally, this is only the beginning. Throughout 2017 and beyond, we’ll continue to tweak, optimize, learn, and roll out new functionality and reporting to help you market your events in powerful new ways.

*currently ramping up to all Pandora listeners

Live from the mountaintop: Colorado’s Z2 Entertainment joins Ticketfly

Today our fast-growing list of new partners gets even longer (or should we say higher?) with the addition of top Colorado promoter Z2 Entertainment. Z2 joins seven other Ticketfly venues in the region including The Marquis, The Summit Music Hall, and Denver Botanic Gardens, as well as Riot Fest. The Denver metro area is now officially a Ticketfly town, and we couldn’t be prouder!

Fox Theatre

The Fox Theatre

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The new Ticketfly iOS app is here

Our latest effort to reach more fans and improve the event experience

The Ticketfly iOS app has arrived! Before you read any further, download this bad boy and take it for a spin.

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Our goal is to connect more people to live events and today we took a big step forward with the launch of our new app. The app lets fans easily search for more than 90,000 events powered by Ticketfly each year. Want recommendations for what to see? Our expert curators are hand-picking tastemaker events in our top markets, so everyone can discover something great to experience.

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We specifically designed the app to have the shortest possible path-to-purchase. Fans can buy tickets in as few as two taps with secure, stored payment and shipping preferences. For upcoming events, onsale reminders will ensure no one misses out. Less time and hassle to buy means more ticket sales for you and more live event experiences for fans.

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Beyond selling tickets lightening fast, the app is also super slick. The user experience was built with our new brand in mind, designed to bring everyone closer to live event experiences. Event detail pages are rich with videos, song clips, and artists biographies, so that fans can learn more and get hyped up before an event. Our click and hold purchase confirmation elegantly ensures fans are intentionally buying tickets.

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Digital tickets are stored directly within the app, which means no futzing around in bags and pockets for paper tickets, and fewer folks standing in line at will call. All part of our master plan to give you faster lines and happier fans.

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The Ticketfly iOS app is one more way for you to reach fans on the go, wherever they are. It’s also foundational to the work we’re doing with Pandora. The underlying technology powering our app will help us build the world’s most powerful music platform. Read more about our app journey over on Medium. We’re one step further down the road to reimagining the live event experience for everyone. Now, let’s party.

Pandora and Ticketfly join forces to create the world’s most powerful music platform

I hope y’all are sitting down…I am pleased to announce that Pandora will be acquiring Ticketfly! The largest and most powerful recorded music company and the fastest growing live events technology company are coming together to create the definitive online music platform for venues, promoters, artists and fans. Pandora’s entry into live events is a watershed moment for the music industry.

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Pandora is massive. I didn’t realize just how massive. Nearly 80 million people use Pandora each month, most of them on their phones. The Pandora app is the single most-used mobile app in the world (more than Apple, Google and Spotify). Eight billion stations have been created on Pandora. Pandora is the #1 radio station in 36 U.S. markets.

The combination of Ticketfly and Pandora will be game-changing for our clients. Ticketfly and Pandora will be a marketing and event discovery powerhouse, giving our clients unprecedented access to a massive and targeted audience of nearly 80 million music fans. We will solve the longstanding problem of event discovery by seamlessly connecting Pandora’s enormous audience to events they’ll love. This will enable promoters to sell out more shows, and will strengthen the bond between artist and fan.

Pandora and Ticketfly are both deeply data-driven. We will harness our combined data to improve recommendations for fans and create new tools for artists and promoters. Pandora also recently joined forces with Next Big Sound, the leading provider of online music analytics. The coming together of Pandora and Ticketfly, plus Next Big Sound, will create the most powerful fan analytics platform in the world for venues, promoters, and artists.

I had a feeling that it was just a matter of time until one of the big music tech companies made its entree into live events. The live music business is booming. North American concert ticket sales grew at 22% last year. Artists earn roughly 80% of their revenue from touring. Live events are a natural extension of the Pandora platform.

Pandora has done a number of tests recently in the live events space and the results have been pretty overwhelming. When Pandora recently streamed Jack White’s concert from Madison Square Garden, 720,000 people created stations (that’s 38 times the number of people who attended the concert) on Pandora to listen to the show. Pandora live-streamed Mumford & Sons from our partner venue, Merriweather Post Pavilion, which resulted in more than 1 million people creating the live-stream station in two weeks – nearly double the number of people that follow Mumford on Twitter!

And it doesn’t stop there. Pandora has recently been testing the sale of tickets and the results are impressive. With its ability to identify and target specific fans, Pandora sold out 55,000 tickets for the recent Rolling Stones tour in 24 hours. Their ability to sell tickets for lesser known acts is equally impressive. A Pandora pre-sale for ODESZA (an up-and-coming EDM act) blew through 26,000 tickets, including for Ticketfly venues such as the 9:30 Club and Union Transfer, in minutes. Safe to say, Pandora is about to become a major player in ticketing.

So, how did all of this come to be? We have known the folks at Pandora for some time now. In fact, we met them thanks to this journalist – Rocco Pendola – a guy with some big and what we used think were pretty nutty ideas. You can read some of his musings here. But the more we chatted, the more we realized that Pandora and Ticketfly are a perfect fit. We share a common goal of wanting to the make the end-to-end experience better for all participants in the music ecosystem. We have similar values. We are both ridiculously passionate about music, and want to make music and live entertainment a bigger part of people’s lives. And it just so happens that we like each other. Anyone who knows Ticketfly knows that we wouldn’t be doing this if we didn’t like the people involved.

I had heard some of the noise in the marketplace about Pandora’s relationship with the music industry, so I dug deeper and what I found was a company and a founder – Tim Westergren – deeply devoted to the success and well being of artists. When Tim and I first met we talked for hours about various bands and venues we have in common. I quickly realized this is a guy with whom I could work. He was a touring musician and when he saw how hard it was to make a living he founded Pandora to help artists of all sizes to make a career out of music.

Everything that everyone loves about Ticketfly will not change. We’re still the same company working toward the same goals. Pandora loves our scrappy, independent nature and doesn’t plan to do anything to change that.

And what about our non-music clients? Well, we love our non-music clients the same as our music clients and we and Pandora plan to continue to support them enthusiastically. Our non-music clients will also be able to tap into Pandora’s marketing might, which will be a great asset for them, as well. In fact, I saw a Pandora commercial on Monday Night Football the other night, if that tells you anything.

Selling your baby is never easy and I would be lying if I didn’t say that it’s bittersweet, but I trust my friends at Pandora and believe that they have Ticketfly’s best interests at heart and won’t do anything to change what makes us so special.

This combination will be transformative for the industry. Our clients will gain access to the largest and most powerful music marketing platform in the world, which will help them to sell more tickets and generate more revenue. We will tackle the problem of event discovery for fans and make live events a bigger part of people’s lives, which is why we all got into this crazy business anyway. I’ve worked in the music industry for the better part of 20 years and have been running Ticketfly for almost a decade, and at no time have I ever been more excited about our ability to deliver on our vision to reimagine live events than I am now, with Pandora as our partner. This is going to be an amazing journey.

Cheers,

Andrew Dreskin, co-founder & CEO
Ticketfly