So, what is SEO exactly? Search engine optimization (SEO) is a set of actions you can take to help boost the ranking of your website in “organic search” or “free search” results.
Good SEO practices are the best (and virtually free!) way to get your brand in front of new customers.
One of the key changes in search over the last few years has been the inclusion of popularity and relevance signals in search result rankings. Popularity signals come from the quality and quantity of links to your website and the context in which they are shared. Relevance signals come from the context of keywords on your website related to your location and your business.
MAKE WEBSITE CONTENT RELEVANT
When you think of your website design, what information do you think your customers are most interested in? While it’s okay to “set it and forget it” with evergreen content like your address and hours, everything else should be updated on an ongoing basis.
Example: The Crocodile prominently features their logo, upcoming events, and other key info