FlyTips: 4 Simple Steps to Sizzling SEO

So, what is SEO exactly? Search engine optimization (SEO) is a set of actions you can take to help boost the ranking of your website in “organic search” or “free search” results.

Good SEO practices are the best (and virtually free!) way to get your brand in front of new customers.

One of the key changes in search over the last few years has been the inclusion of popularity and relevance signals in search result rankings. Popularity signals come from the quality and quantity of links to your website and the context in which they are shared. Relevance signals come from the context of keywords on your website related to your location and your business.

MAKE WEBSITE CONTENT RELEVANT

When you think of your website design, what information do you think your customers are most interested in? While it’s okay to “set it and forget it” with evergreen content like your address and hours, everything else should be updated on an ongoing basis.

Example: The Crocodile prominently features their logo, upcoming events, and other key info

SEO-content

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FlyTips: Instagram 101 + Measured Marketing

Instagram 101

1. Pictograms and contests work: Brooklyn Bowl (10,864 Instagram followers) uses pictograms all the time to interact with fans and give away prizes & perks. Pictograms contain a call to action; they get people commenting, but more importantly they answer the question, ‘What’s in it for me?’ Any kind of contest (be it a guessing game or whatever) on social media is genius because they’re fun for the fans and offer an incentive to participate.

Pictograms

(**The answer**= car + shake + ale… Karsh Kale!)

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FlyTips: Using Fanbase to Identify, Reward, and Mobilize Influencers

FlyTips

Last week, we announced the release of Fanbase, the first customer analytics suite for venues and event promoters. In 2012, we found that seven percent of ticket buyers account for a total of 24 percent of ticket orders. We developed Fanbase so our clients can leverage customer sales, attendance, and social sharing data to reward these top fans and keep them coming through the door.

You may be asking “How do I use all this data? What does it all mean?!”, so Marketing Services is here to help!

What promotions and contests should you run using Fanbase? We have ideas!

  • Fan of the Week/Month – feature a fan on social media or blog. Give them perks.
  • Top Fan contest – Encourage fans to compete in a contest to win Top Fan Status. ​
  • Top Fan Email blast – Develop a regular email blast with perks for your Top Fans.
  • Other Contest Ideas: Run a Comment or Pictogram contest on Facebook, Twitter, or Instagram or a share/retweet contest on Facebook and Twitter.

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Do You BUKU?

 

In association with MCP Presents and Huka EntertainmentWinter Circle Productions (WCP) has announced that the second annual BUKU Music & Art Project will be held on March 8th & 9th, 2013 at Mardi Gras World in downtown New Orleans. This boutique festival offers a spectacular line-up, as well as gourmet, local cuisine and innovative art installations overlooking the Mississippi River. This is not your average music festival. Buy tickets now!
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No Plans for New Years? No Problem! Ticketfly’s NYE Guide

Christmas music is impossible to escape. You just got invited to your third ugly Christmas sweater-themed party of the year. You’re about to find out which of your co-workers knows the entire Gangnam Style dance at your holiday office party. You know what that means… 2013 is right around the corner.

So here comes the jackpot question in advance… what are you doing New Years? No plans yet? We’ve got you covered. Here’s a list of some of the biggest and best NYE events at Ticketfly venues all around the country. You can have a great night out, whether you’re a college student looking for the latest DJ wunderkind or if your music taste is still stuck in 1982.

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If You’re Going to San Francisco… It’s Probably to a Ticketfly Show

Ticketfly is now the number one ticketing provider in San Francisco, powering ticketing and marketing for more live music venues than any of our competitorsAnd we’re just getting started; the San Francisco Business Times recently named Ticketfly the fastest-growing technology company in the Bay Area. If you want to find tickets to SF shows or learn more about Ticketfly, click here.

Some prominent new clients in SF include Public Works, Mezzanine, and The Chapel, a new venue in San Francisco’s Mission District which opened with Hardly Strictly Bluegrass after shows featuring Elvis Costello and Steve Earle. Other new venues and promoters include Parish Entertainment Group (San Francisco’s Brick & Mortar Music Hall and The New Parish and Rock Steady in Oakland), Voice Media Group (including SF Weekly), The Catalyst in Santa Cruz, Abstract Entertainment and SBL Entertainment in Sacramento, and Trannyshack San Francisco.

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At the Races: Preakness Picks Ticketfly to Win

I’ll Have Another wins the 2012 Preakness Stakes with style. (Photo: AP)

With tickets on sale today, Ticketfly is now the official ticketing partner for the Preakness Stakes, a thoroughbred horse race held every May at Pimlico Race Course in Baltimore.

First contested in 1873, the annual running of the Preakness is a classic American institution. The Preakness is the second leg of horse racing’s Triple Crown, between the Kentucky Derby and the Belmont Stakes. One of the largest single-day sporting events in the United States, the Preakness has hosted up to 121,309 people.

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FlyTips: Are Facebook’s Promoted Posts a Scam? (Nope.)

When Facebook launched their “Promoted Posts” feature, the following chain message started to make the rounds, especially amongst promoters and venue folks.“If you haven’t already heard, Facebook is now requiring page owners to PAY to have their status updates read by every subscriber. If we don’t, status updates only show up in less than 10% of newsfeeds, even though you have “Liked” the page indicating you want to see posts from this page.”
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