Meet Ticketfly’s new fan ticket exchange, powered by Lyte

Posted by Andy Donner, VP of Business Development, Ticketfly

At Ticketfly, we pretty much live for live events. But, we also know there are too many things that get in the way of having a great time at a show. That’s why we get up and come into work every day, to hack away at the friction that plagues fans, venues, and promoters. One of the issues we’ve been thinking about for a long time is the issue of ticket resale, one of the oldest problems in the books. Today, we’re incredibly pleased to announce a better approach to secondary ticketing through an exclusive partnership with a company called Lyte. This partnership gives fans an easy, safe, and fair way to buy and sell tickets for sold out shows, and allows venues & promoters to deliver a more fan-friendly experience.

The first Ticketfly clients to offer the exchange include The Bomb Factory and Trees in Dallas; Marathon Music Works in Nashville; Bimbo’s 365 Club in San Francisco; and Whitewater Music Amphitheatre outside of Austin.

Our CEO and co-founder, Andrew Dreskin, who has been in the business for two decades and mulling over how to best tackle safe and secure ticket resale for nearly as long, says: “We needed a solution that keeps the tickets in the hands of true fans, keeps control of the experience in the hands of our clients, ensures that the house is full for the artists, and renders obsolete scalpers who leach off the primary ecosystem. Lyte is that answer.”

By verifying transferred tickets and keeping them within the fan community, Ticketfly and Lyte are helping venues and promoters provide a consistent, secure, and on-brand experience to all fans, whether those fans bought tickets at the onsale or after the show sold out. Not only will venues and promoters spend less time managing fraudulent tickets and disappointed fans, they will also have fewer empty seats and enjoy increased revenue from the resulting spend on concessions and merchandise. Our clients will also get accurate data on who actually attended their shows, and a better understanding of the true pricing and demand for their events. The Lyte-Ticketfly solution requires no additional work for Ticketfly clients. Turn it on and Lyte and Ticketfly take care of the rest.

When Lyte is enabled, no-show rates have dropped by as much as 65%, which means artists will be more likely to play to a full house and enjoy increased spending at the merch booth. In addition, artists will cultivate deeper relationships with more fans, who are then more likely to go out and stream their music, buy their albums, and purchase tickets to future shows.

Ant Taylor, founder and CEO of Lyte, says: “Lyte takes control of the fan experience away from anonymous third parties and puts it back in the hands of venues and promoters. Lyte provides the most transparent, secure, and seamless solution for exchanging tickets. That is what fans deserve and eventually, what they’ll demand. In Ticketfly, we have a partner who catalyzes our mission. We are proud to apply our technology in the service of their incredible client base.”

By bringing Ticketfly’s primary ticketing system together with Lyte’s exchange platform, we’re bringing the secondary market out of the shadows into a place where it can be regulated and secured. When Lyte is turned on, overall secondary market prices drop by 35% across the board. We believe that if we get this right, then over time, we could make a major dent in scalping, or even eliminate the practice entirely. Now that’s a reason to come into work every day.

Lyte provides all fans a safe, hassle-free way to exchange tickets for sold out shows with a best-in-class solution to the pain points resulting from the traditional secondary market. We’re thrilled to be partnering with them to take yet another step toward realizing our vision for live events: fans never miss a show, and the house is always packed.

Are you a current Ticketfly client who is interested in turning on Lyte for your sold-out events? Get in touch with your rep. Not working with us yet? Join the movement.

The Swiss Army Knife of Live Music Events

Author: Liz McTaggart, Digital Marketing Services Manager, Ticketfly

It used to be de rigueur to hold up your lighter during a ballad at a concert. These days, you look across the audience at a live music event—large or small—and instead you see the brightly lit screens of smartphones,and not just during the slow songs either.

Concert-goers—like almost everyone, everywhere are finding that their mobile devices are essential companions at live music events, not only for capturing and sharing their experiences with friends, but for researching events to attend, purchasing tickets, connecting with other attendees, and even navigating massive music festivals (“where are the bathrooms?”). With new apps and deeper integrations with existing applications, mobile phones have become increasingly necessary for a positive live music experience.

Let’s dive deeper into the many ways mobile devices make the best music events possible:

Event Discovery

Well before a concert ever begins, mobile devices play a role in helping fans find live music events to attend. Capitalizing on this, Pandora and Ticketfly recently partnered up to provide personalized live event notifications based on music that listeners have demonstrated interest in (by either thumbing up or creating stations, for example). Listeners see these notifications across their Pandora experience in the form of push notifications in their mobile feed, email and even audio messages recorded by the artists themselves.

Already, more than 60 million listeners have received a notification about a show we think they’d love, and those notifications have proven to drive discovery: 70% of Pandora listeners who received push notifications said they weren’t previously aware that the show was happening.

Of course, fans aren’t just on Pandora. They’re using their mobile devices all over the web, including on sites like Facebook. Facebook also realizes the significant opportunity in connecting fans with events, and launched a standalone Events app for iOS in October 2016. The Events app allows users to see what events their friends are interested in, discover new events based on time, location and interests, and see updates from events they’re already connected to.

Ticket Buying

No surprise here, mobile ticket purchases are steadily increasing. Smartphones are officially the preferred device for consuming digital media, representing over 65% of total time spent with digital, according to comScore. Juniper Research estimates that close to 23 billion event and transport tickets will be bought using a mobile device by 2020.

We recognized the need for easy mobile purchasing, and launched Ticketfly’s dedicated iOS app in early 2016, which allows fans to find, share and purchase tickets to events in as little as two taps. In 2016, mobile devices accounted for 52% of Ticketfly’s traffic and 44% of all tickets sold.  

Many venues and events also allow mobile tickets to be used in place of paper tickets. A study commissioned by Ticketfly in May 2015 found that 70% of smartphone owners age 18-34 who attend live events want to use their phone as their ticket for entry. A whopping two-thirds of the same age group expressed interest in using their phone to pay for food, beverages and merchandise once inside the venue.

Festival and In-Venue Engagement

Attending a large-scale music festival means parsing through lots of information. You need to know where the merchandise tent is, what time and which stage your favorite bands are playing, how to find your friends, where the delicious-looking cheeseburger you saw that girl eating is from, and if your wristband gets you into VIP. A number of major festivals have created their own dedicated mobile apps, getting the most important information into the hands of attendees while reducing the costs and potential waste associated with printed guides and excessive signage. In addition, there are dozens of other third-party apps dedicated to making one’s time at a festival less of a hassle and more fun.

As a concert-goer, the sea of glowing phone screens in front of you is an uncomfortably familiar image. Whether you find it distracting or something you love to participate in, it’s clear that the majority of live music fans use mobile devices to commemorate their event experience.

In 2015, Ticketfly explored the question of how often music fans use their devices at live events, finding that 31% of Millennial concert-goers (age 18-34) use a mobile device during half of the event or longer. Additionally, more than 22% reported that they’re likely to share images they captured at a concert on social media.

With the number of global smartphone users expected to top 2.3 billion in 2017, we expect mobile usage at live music events to only increase in the coming years. Even though Apple has reportedly been working on software to potentially disable shooting photos and videos during concerts, we don’t imagine it’s going away anytime soon. Concert and festival attendees demand a more personalized, interactive experience, and smartphones are the multifaceted tool that’s going to get them there. So, whether you’re a festival team, venue owner or promoter—having a clear mobile strategy for every stage of your event lifecycle is crucial to providing your fans with the most positive live music experience.

This post was originally published on Pandora for Brands’ Insights blog.

SOURCES:
Ticketfly internal metrics, Jan 2017
Ticketfly/Harris Poll survey, May 2015
Juniper Research, “Mobile – the Big Ticket” whitepaper, April 2016
ComScore, “2016 U.S. Cross-Platform Future in Focus” whitepaper, March 2016

Boost ticket sales without lifting a finger with cart abandonment emails

For live event promoters, marketing’s often costly, time-consuming, and never-ending. As fans, we’re faced with a million distractions and still end up missing events when we meant to buy tickets. Just over two months ago, we started tackling that exact problem: how we can help re-engage fans who’ve expressed intent (or who left tickets in their cart) without adding more work to the mix. Enter cart abandonment emails.

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Ticketfly Promoter gets better with offer templates

From routing tour dates to haggling over deposits and pre-tax expense deductions, booking and settling shows is more tedious than glamorous. Last November, the whole process got a heck of a lot easier with our beta release of Ticketfly Promoter, the world’s first end-to-end product for calendar management, offer creation, and settlement. Based on user feedback, today we’re expanding Ticketfly Promoter with the launch of default offer templates so you can focus on deal-making instead of data-entry.

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The new Ticketfly iOS app is here

Our latest effort to reach more fans and improve the event experience

The Ticketfly iOS app has arrived! Before you read any further, download this bad boy and take it for a spin.

App Feature

Our goal is to connect more people to live events and today we took a big step forward with the launch of our new app. The app lets fans easily search for more than 90,000 events powered by Ticketfly each year. Want recommendations for what to see? Our expert curators are hand-picking tastemaker events in our top markets, so everyone can discover something great to experience.

01-Discovery-black

We specifically designed the app to have the shortest possible path-to-purchase. Fans can buy tickets in as few as two taps with secure, stored payment and shipping preferences. For upcoming events, onsale reminders will ensure no one misses out. Less time and hassle to buy means more ticket sales for you and more live event experiences for fans.

05-Reminder

Beyond selling tickets lightening fast, the app is also super slick. The user experience was built with our new brand in mind, designed to bring everyone closer to live event experiences. Event detail pages are rich with videos, song clips, and artists biographies, so that fans can learn more and get hyped up before an event. Our click and hold purchase confirmation elegantly ensures fans are intentionally buying tickets.

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Digital tickets are stored directly within the app, which means no futzing around in bags and pockets for paper tickets, and fewer folks standing in line at will call. All part of our master plan to give you faster lines and happier fans.

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The Ticketfly iOS app is one more way for you to reach fans on the go, wherever they are. It’s also foundational to the work we’re doing with Pandora. The underlying technology powering our app will help us build the world’s most powerful music platform. Read more about our app journey over on Medium. We’re one step further down the road to reimagining the live event experience for everyone. Now, let’s party.

Ticketfly Promoter: Talent buying made easier



 

Promoters are the unsung heroes of the music industry. Night in and night out, their work is what makes live events possible—getting great talent in great venues. Today, their lives just became a heck of a lot easier with the beta release of Ticketfly Promoter, a comprehensive, integrated booking product that makes talent buying easy. With Ticketfly Promoter, we’re moving further beyond the ticket and extending our platform into talent buying.
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SXSW 2015: Meet Ticketfly in the Lonestar State

Are you heading to Austin for SXSW? The Ticketfly crew’s doing it BIG this year. We’ll be on the ground throughout Interactive (3/13-3/17) and Music (3/17-3/22), and we’d love to see you there. We’ll have representation from multiple teams at Ticketfly—see some our key point of contacts below and shoot us a note if you’d like to grab some Shiner and BBQ with us. You can also keep up with the Ticketfly team on the ground on Twitter, Instagram, and Facebook.

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Vote for Ticketfly’s SXSW 2015 Panels, Presentations, & Meetups


South by Southwest 2015 may be eight months away, but the time to vote on content has arrived! This year, we’re going BIG for both the Music and Interactive conferences. Our submissions range from music event discovery and paid advertising to choosing a technology stack, scala best practices, and building concurrent systems. Whether you’re a venue owner, talent buyer, marketer, engineer or technology enthusiast, we’ve got something for you!

VOTE for our Music panel:  How Tech Companies Are Reimagining Event Discovery

Last year we moderated a panel on analyzing and acting on fan data to know and grow fan communities. This year’s panel will focus on how technology companies are using data to drive powerful recommendations and search algorithms, enabling the best live event discovery experiences for fans. Hear from Facebook, Google, DoStuff Media, and Ticketfly about the changing world of event marketing, what’s coming, and what it means for you.

VOTE for our Music presentation:  How Much Should You Spend on Event Marketing?

Are you looking to build awareness? Attract new customers? Sell more tickets to a show? No matter what your goals are or how big or small your event marketing budget may be, learn how to optimize your spend to achieve the results you desire.

VOTE for our Interactive presentation: How to NOT Build a Highly Concurrent System

Building off of our 2013 interactive workshop on how to build scalable software, our 2015 presentation will outline pitfalls to avoid in building a highly concurrent system. Leverage our best practices to learn how to build your system for scale.

VOTE for our Interactive Scala & Reactive Design Meetup

After our 2013 interactive workshop, an enthusiastic group of engineers in attendance took us out for beers to geek-out on scala. We had so much fun, we thought we’d host a formal gathering this year for scala enthusiasts (with beers, of course). If you want network and share knowledge about functional programming and reactive design, this meetup is for you!

VOTE for our Interactive presentation: How to Choose a Tech Stack

New tech stacks are appearing and disappearing, faster than ever. How do you know you’re making the right long-term choice? Hear from Ticketfly’s VP of Technology on past technology decisions throughout his career, a review of what’s out there, and Ticketfly’s approach to technology decisions to scale for the long-term.

Reliving the Memories: SXSW 2014

SXSW Landing 

From new artists discovered and partnerships formed to Lone Star‘s consumed and tears shed, this year’s SXSW Music conference was a roller coaster of emotions. To our party partners in crime at The Billions Corporation, ScoreMore Shows, The Echo / Echoplex, Collective Concerts, and Banjos to Beats, we raise a glass to you! And to our knowledgeable comrades at Next Big Sound, Tumblr, and Bandsintown, we can’t wait to share a panel riser with you again. Cheers to you all! Our return to motherland of BBQ and queso can’t come soon enough.

On a more serious note, last week’s horrific car crash reminded us how precious and fragile life is. May those who lost their lives rest in peace, and may those injured and affected return to normalcy soon.

Now to recap our favorite + funniest moments of SXSW 2014!
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