Meet Ticketfly’s new fan ticket exchange, powered by Lyte

Posted by Andy Donner, VP of Business Development, Ticketfly

At Ticketfly, we pretty much live for live events. But, we also know there are too many things that get in the way of having a great time at a show. That’s why we get up and come into work every day, to hack away at the friction that plagues fans, venues, and promoters. One of the issues we’ve been thinking about for a long time is the issue of ticket resale, one of the oldest problems in the books. Today, we’re incredibly pleased to announce a better approach to secondary ticketing through an exclusive partnership with a company called Lyte. This partnership gives fans an easy, safe, and fair way to buy and sell tickets for sold out shows, and allows venues & promoters to deliver a more fan-friendly experience.

The first Ticketfly clients to offer the exchange include The Bomb Factory and Trees in Dallas; Marathon Music Works in Nashville; Bimbo’s 365 Club in San Francisco; and Whitewater Music Amphitheatre outside of Austin.

Our CEO and co-founder, Andrew Dreskin, who has been in the business for two decades and mulling over how to best tackle safe and secure ticket resale for nearly as long, says: “We needed a solution that keeps the tickets in the hands of true fans, keeps control of the experience in the hands of our clients, ensures that the house is full for the artists, and renders obsolete scalpers who leach off the primary ecosystem. Lyte is that answer.”

By verifying transferred tickets and keeping them within the fan community, Ticketfly and Lyte are helping venues and promoters provide a consistent, secure, and on-brand experience to all fans, whether those fans bought tickets at the onsale or after the show sold out. Not only will venues and promoters spend less time managing fraudulent tickets and disappointed fans, they will also have fewer empty seats and enjoy increased revenue from the resulting spend on concessions and merchandise. Our clients will also get accurate data on who actually attended their shows, and a better understanding of the true pricing and demand for their events. The Lyte-Ticketfly solution requires no additional work for Ticketfly clients. Turn it on and Lyte and Ticketfly take care of the rest.

When Lyte is enabled, no-show rates have dropped by as much as 65%, which means artists will be more likely to play to a full house and enjoy increased spending at the merch booth. In addition, artists will cultivate deeper relationships with more fans, who are then more likely to go out and stream their music, buy their albums, and purchase tickets to future shows.

Ant Taylor, founder and CEO of Lyte, says: “Lyte takes control of the fan experience away from anonymous third parties and puts it back in the hands of venues and promoters. Lyte provides the most transparent, secure, and seamless solution for exchanging tickets. That is what fans deserve and eventually, what they’ll demand. In Ticketfly, we have a partner who catalyzes our mission. We are proud to apply our technology in the service of their incredible client base.”

By bringing Ticketfly’s primary ticketing system together with Lyte’s exchange platform, we’re bringing the secondary market out of the shadows into a place where it can be regulated and secured. When Lyte is turned on, overall secondary market prices drop by 35% across the board. We believe that if we get this right, then over time, we could make a major dent in scalping, or even eliminate the practice entirely. Now that’s a reason to come into work every day.

Lyte provides all fans a safe, hassle-free way to exchange tickets for sold out shows with a best-in-class solution to the pain points resulting from the traditional secondary market. We’re thrilled to be partnering with them to take yet another step toward realizing our vision for live events: fans never miss a show, and the house is always packed.

Are you a current Ticketfly client who is interested in turning on Lyte for your sold-out events? Get in touch with your rep. Not working with us yet? Join the movement.

Ticketfly CEO Andrew Dreskin on Bloomberg West: The Future of Ticketing Technology

Ticketfly CEO and co-founder Andrew Dreskin returned to Bloomberg West‘s San Francisco studio yesterday to talk with Cory Johnson about tech innovations in the live events industry. When Dreskin visited their studio last summer, Johnson referred to Daft Punk as “pretty dope”, so Dreskin had to apologize that they’re not headlining any upcoming festivals.

Listen to Andrew’s answers about the potential for innovation in ticketing and event technologies, event mavens, our competition, and the approaching festival season:

Techibeats + Ticketfly = ♡

It all started at EDMBiz 2013 in Las Vegas. Among the slot machines, over-sized drinks, ravers fastidiously preparing for EDC, and a few business-related panels, Ticketfly met Techibeats, and an affiliate partnership was in the works soon after. We’re delighted to add Techibeats to our roster of affiliates (including SongkickBandsintown, and Dancing Astronaut) that regularly list our events on their sites. CEO and Founder of Techibeats Ricky Zona is also pumped on the partnership:

We’re extremely thrilled to partner with Ticketfly. It’s an amazing company, and we look forward to working with them and growing in the dance music community. – Ricky Zona, CEO of Techibeats is dedicated to sharing the best new electronic music with their wide audience. The site was created for a school project, but it blew up quick. Now Techibeats has an app in the iTunes store, a management company that oversees up-and-coming DJs like Drezo and Gummy (listen below), and a record label.

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Do You BUKU?


In association with MCP Presents and Huka EntertainmentWinter Circle Productions (WCP) has announced that the second annual BUKU Music & Art Project will be held on March 8th & 9th, 2013 at Mardi Gras World in downtown New Orleans. This boutique festival offers a spectacular line-up, as well as gourmet, local cuisine and innovative art installations overlooking the Mississippi River. This is not your average music festival. Buy tickets now!
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If You’re Going to San Francisco… It’s Probably to a Ticketfly Show

Ticketfly is now the number one ticketing provider in San Francisco, powering ticketing and marketing for more live music venues than any of our competitorsAnd we’re just getting started; the San Francisco Business Times recently named Ticketfly the fastest-growing technology company in the Bay Area. If you want to find tickets to SF shows or learn more about Ticketfly, click here.

Some prominent new clients in SF include Public Works, Mezzanine, and The Chapel, a new venue in San Francisco’s Mission District which opened with Hardly Strictly Bluegrass after shows featuring Elvis Costello and Steve Earle. Other new venues and promoters include Parish Entertainment Group (San Francisco’s Brick & Mortar Music Hall and The New Parish and Rock Steady in Oakland), Voice Media Group (including SF Weekly), The Catalyst in Santa Cruz, Abstract Entertainment and SBL Entertainment in Sacramento, and Trannyshack San Francisco.

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At the Races: Preakness Picks Ticketfly to Win

I’ll Have Another wins the 2012 Preakness Stakes with style. (Photo: AP)

With tickets on sale today, Ticketfly is now the official ticketing partner for the Preakness Stakes, a thoroughbred horse race held every May at Pimlico Race Course in Baltimore.

First contested in 1873, the annual running of the Preakness is a classic American institution. The Preakness is the second leg of horse racing’s Triple Crown, between the Kentucky Derby and the Belmont Stakes. One of the largest single-day sporting events in the United States, the Preakness has hosted up to 121,309 people.

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Didn’t Get Coachella Tickets? Our Picks for Bands You Can See Near You!

by Amy Miller, Community Manager

This year, the demand for Coachella tickets was so high, they decided to spread it over two weekends. We can see why, with a stellar line-up that includes The Black Keys and Dr. Dre and Snoop, as well as the long-awaited Coachella return of Radiohead. But in the scramble for tickets, some of us still came up High and Dry.

The good news is that Coachella bands are on the move. And when they emerge at the end of April from the cloud of desert dust and drug hazes, they’ll likely be in your town. Below are our favorite Coachella bands on sale on Ticketfly.

St. Vincent
Former Polyphonic Spree-ette with a dreamy voice and a face to match. The Oklahoma native and Berklee College grad makes her on-stage shredding seem downright sweet. You’ll walk away in love and only slightly worried about her.
Show dates
Follow @st_vincent

Did we get that capitalization right? With a nearly flawless album mixed by Oakland’s favorite engineer Eli Crews, this lady’s energy is better consumed in an air-conditioned room.
Show dates

Follow @tuneyards

Although you might miss out on a lot of the actual group love that tends to happen at Coachella, these guys are touring like crazy. You might recognize their catchy melodies from Apple ads, the modern pinnacle of the indie rock distro chain. They’re adorable and their music is a party you wanna be invited to.
Show dates

A$AP Rocky
A$AP Rocky was the talk of the town during SXSW and not just for the fights he was getting into. Harlem’s current hip-hop wunderkind started rapping at 8 yrs old. He’s collaborated with Drake and already inked a deal with Sony. See him in a small venue while you can.
Show dates


The Black Angels
If there’s a town that knows how to produce some psychedelic rock, it’s Austin. The Black Angels’ name is a Velvet Underground shout-out and you can hear the fandom in their guitars. OK, so this is probably one that would be better on the sweaty drunken ground at Coachella. But it’s sold out, dawg. I told you already.
Show dates

Follow @_theblackangels

Housse de Racket
The word is that this Parisian pair got their start as session musicians for Phoenix and Air and you can certainly hear it in their synthy poppy French goodness.
Show dates

Follow @houssederacket. They Tweet in English.

Beats Antique
Something for all of your senses, this electronic gang is also known for their tribal dancing, performance art and their incorporation of so many different sounds, including afro-beat, hip-hop and jazz. It’s the kind of sound and style that could only come out of (yep) San Francisco.
Show dates
Follow @beatsantique

Ticketfly Debuts Facebook Purchase App!

Looks like the holidays came early this year. The Ticketfly elves (a dedicated team of engineers) have been dutifully tinkering away in our San Francisco Macbook factory so we could bring you a special gift just in time for your spring concert season to go on sale. Ticketfly is excited to announce the industry’s first fully integrated end-to-end Facebook ticketing solution. Ticketfly clients can now offer  the entire ticket buying experience, from discovery to purchase, all within Facebook. Check it out!

With Ticketfly’s Facebook Purchase App, promoters will be able to sell tickets directly from their Facebook Fan Pages, creating a seamless purchasing experience for fans that encourages social discovery and sharing behavior, resulting in increased ticket sales.

What’s cool about it?

• Single sign-on with Facebook Connect allows fans to buy tickets using just their Facebook identity, without ever leaving Facebook

• Quick installation process allows promoters to start selling tickets on Facebook within minutes

• Integration with Ticketfly’s Facebook RSVP and Share features promotes social discovery and share

• Real-time analytics reporting provides integrated Facebook sales performance data

• Social graph integration lets Facebook users see what events their friends are attending

• Promoters can harness the power of Facebook to sell more tickets!

Check out the full press release here.

If you’d like to sell tickets via your Facebook Page or would like to know about any other Ticketfly services, you can get more info here. If you’re a current Ticketfly client, please contact your client rep to learn more about how you can install the Facebook Purchase App!

Happy Holidays and happy ticket selling!

Ticketfly Rocked Your Bells

A mere year into selling tickets, our little ticket engine that could is quickly moving into major player status. This past weekend, the Ticketfly team went down Rock the Bells in San Bernardino. Not only was it the triumphant return of Ms! Lauryn! HILL!! …but it was packed with fans and amazing performances. Our cutting edge scanning technology succesffuly ushered over 25,ooo of you hip-hoppers through the gates.

From Guerilla Union:

“In conjunction with Guerilla Union, Ticketfly successfully entered into the realm of major event scanning this past weekend at the Rock the Bells event in San Bernardino, CA.  Ticketfly’s “Bouncer” access management solution successfully scanned almost 25,000 tickets and validated them in real time.  This included over 60% of the orders sold via “Print at Home” delivery method.  Ticketfly is continuing to help its clients by offering the most up to the minute technologies to make their events run smoothly!”

Woop woop! And we’ve got two more dates to go on Governors Island and at Merriweather Post Pavilion this Saturday and Sunday! Get your tickets.

Proud Sponsor of Cupcake Camp SF 2009!

Ticketfly is thrilled to be sponsoring this year’s Cupcake Camp in San Francisco, this coming Sunday, October 4th at Automattic HQ! We printed out the souvenir tickets today in the ‘Fly office and they look….sweet! Good enough to eat? Maybe…check ’em out:

(photo courtesy of Marianne Masculino)

photo courtesy of Marianne Masculino.

We can’t wait to see your shining (& hungry!) faces and eat some delicious cupcakes with you. Special thanks to Cupcake Camp 2009 organizers Ariel Waldman, Lauren Caveness, Lynn LaVallee, and Ticketfly’s very own Marianne Masculino!