It’s looking like East Austin is becoming the go-to neighborhood for live music. Earlier this fall, Emo’s opened Emo’s East in the Riverside area and now Beauty Bar founder Paul Devitt and Frank Hendrix from Emo’s have joined forces to open The Beauty Ballroom at 2015 E. Riverside Drive. The new venue’s focus will be on booking more national and international acts while still offering the lounge feel and the Beauty Bar aesthetic. The Beauty Ballroom has state of the art light and sound and can accommodate up to 700. The dance floor holds 500 people and there is a balcony that can comfortably fit another 200. Plus there’s an outdoor patio that will have seating for 200. This further expands Ticketfly’s reach in the Austin area after partnering up with ACL Live and Antone’s last year.
The grand opening of The Beauty Ballroom is New Year’s Eve with a special show by Austin’s Grammy Award-winning Grupo Fantasma. This Latin funk Band will definitely bring the New Year in on a good note. (*Note: This show has been moved to Club de Ville on NYE. So it looks like the first official Beauty Ballroom show will be on January 20th!)
With these two Austin live music powerhouses working together, we are sure this new venture will be a success. Also, we’ve got two new places to check out during SXSW 2012!
Be sure to check out their site for a list of upcoming shows.
And yes, we hooked up a new Beauty Ballroom website to match their sparkle!