It’s a perfect night. The band on stage has been blowing up the indie blogs. You’ve got drink specials galore. And yet, the floor isn’t full. This happens at some of the best venues across the country because fans simply don’t know about the show. In fact, 40% of tickets go unsold due to lack of awareness.
Ticketfly and Google are working together to fix that. Today, Google introduced a search feature which will make it easier than ever for fans to discover and attend great events any night of the week. Here’s how:
- Venue events: When fans type in the name of a venue, their screens will populatewith a calendar of upcoming events and helpful details including on-sale dates and ticket availability.
- Artist schedules: When fans type the name of their favorite artist into Google, they’ll get a list of concert dates and venue details right at the top of their screen.
- Easy ticketing: Events link directly to ticket purchase pages so buying a ticket is always just a click away.
Starting today, the feature is available globally on desktop and mobile, and is integrated across Google platforms, meaning fans can find concert details directly within Google’s search apps and receive artist event reminders with Google Now cards.
If you’re partnering with Ticketfly, we’ve already integrated this feature into Google’s search results for you. It’s just one more way we’re helping you sell more tickets, and helping fans find the shows they love.