Feb. 23, 2016
Put your hands together for the next entry in our “Ticketfly Talent” series, which showcases the many talents of our Flyers. We’ve got loads of musicians, DJs, singers, and artists of all types who are Fly by day and rock stars by night (though we tend to think they’re rock stars 24/7). They’re awesome, and we want the world to know.
Today, we catch up with Lindsay Dillon, our digital marketing services manager who’s getting ready to launch her career as a house DJ/producer. Here, she talks about her classical roots, working with her husband, and the one essential thing you should do before launching a marketing campaign.
Tell us a little about yourself.
My husband is a DJ (DJ SPLIT) with a crew called Lights Down Low here in San Francisco, which is a pretty well-known collective that throws underground house music parties at places like Monarch and Public Works. Basically, I have my apartment strewn with all of this music equipment that I’ve messed around with and played on. I decided late last year that I was going to learn how to use them more properly because I’d been working with my husband. When he’s creating mixes or working on songs—we live in an 800-square-feet apartment—the first thing he says is, “Hey, how does this sound? Help me figure out the best way to do this transition.” I DJ’d with him a couple of times just for fun but I decided that in 2016 I’m going to learn some real music production. I’m taking Ableton classes and working with an Ableton Push, a pretty sophisticated launchpad that allows me to compose music.
Have you decided on a name yet?
Right now our production duo name is Modern Lover. I haven’t decided yet if I’m going to take the vowels out, keep it pure, or make it one word.
What genres are you delving into?
We are often all over the map. I’m more into new disco and french house. I have a soft spot for the blog house scene because when my husband was just getting into DJing that was the big thing to get into … I like really esoteric tech house, jack house; more minimal, more industrial sounds.
Were you always into dance music?
I knew nothing about house or dance music other than that I liked it until I met my husband. I was definitely more of a punk rock and grunge rock girl. I spent my formidable years listening to Soundgarden, Nirvana, Temple of the Dog, Mudhoney. I was Seattle through and through: flannels and grunge shows. I grew up, though, listening to classic rock and acid rock. My dad is a huge rock ‘n’ roll guy. In fact, my dad’s first job when he was in high school was doing psychedelic light shows for rock bands. I grew up with quite the record collection being blasted in my home. The first CD my dad ever gave me was the Talking Heads. I’m a huge new wave fan. I loved Joy Division, New Order, and Bauhaus. The only thing I really don’t like is the really cheesy country.
The other interesting thing about me musically is that I was a ballet dancer for a long time. If you were to ask me what my favorite music is, it’s actually classical music. Even on the classical side of music, I love more esoteric composers like Stravinsky … While I had rock ‘n’ roll at home, I had classical music in the day.
Does that mean we’ll hear a Stravinsky remix?
Oh man, if I could figure out some way to mold those two worlds, that would be rad! Right now I’m working on some more minimal, tech house stuff. What I’m primarily focused on right now is re-teaching myself more music theory. I studied diatonics in college so I’m trying to brush up on chord theory while also learning Ableton so once I start writing melodies and chord progressions, I know how to compose them within the software.
Who are you listening to right now?
Hitting any upcoming shows?
My husband’s playing with Amtrac (at Audio on Feb. 25), who’s a big producer from Kentucky. He’s amazing; he’s doing some really cool stuff.
Tell us a little more about your role here at Ticketlfy.
I’m the primary point of contact for our top clients who need information on digital marketing. They work with my team on understanding Facebook advertising, how to do correct pixel tracking, understanding analytics. We’re on-hand to help them with their digital marketing needs. We also work with our clients on partner marketing efforts, including our work with Pandora. We’re also working with our clients to get their events on our Ticketfly email program, our social networks, etc.
How long have you been doing digital marketing?
I’ve been doing marketing overarching for about a decade. The core of my digital marketing has been about eight years. I was in college was when Facebook launched, and really a lot of digital marketing concepts were in their primordial ooze phase. Timing-wise, I’ve been riding that wave since the birth of digital marketing and now through its evolution.
Given your experience in digital marketing, what’s an essential piece of advice for independent artists or promoters trying to market themselves?
What I’d really want to hammer home for anyone trying to market themselves or promote a show is always make sure you have the right tracking in place. You have to have someone in your peer group who is developing your website and who understands how to place the right code on your page. Always make sure you have the appropriate tracking in place before you launch any marketing so you can understand how effective it is.