Feb. 26, 2013
2012 was a monumental year for Ticketfly and our mission to transform the live events industry. We saw the increasing importance of social media marketing for live events, and the rapid rise of mobile as a platform for discovering events and purchasing tickets. To help visualize some of these trends, we put together an infographic (here’s a sample; check out the full graphic below the fold or download it here):
In 2012, Ticketfly started working with venues and promoters like the legendary Capitol Theatre in Port Chester, NY, World Cafe Live in Delaware and Philadelphia, Cain’s Ballroom in Tulsa, OK, and the Ram’s Head Group in Maryland. We added Camp Bisco as a new music festival client (back and bigger than ever this year), and continued to work with marquee festivals around the US like Virgin Mobile FreeFest, BUKU Music + Art Project, Riot Fest, Life is good® festival, and Southern Ground Music & Food Festival. We laid the groundwork for a successful launch in Canada in January 2013, where Ticketfly now works with some of the country’s biggest event promoters, including Union Events and Collective Concerts.
We divided up the key data points into statistics about Ticketfly’s growth in 2012, research about our platform’s benefits to venues and promoters, and broader trends we’ve seen developing in the use of mobile devices for ticketing and social media’s importance to live event marketing. In 2013, we’re continuing to innovate across all of these fronts, to provide venues and promoters with the most progressive ticketing and digital marketing platform available. Check it out!