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Goals

Family-owned JMK Shows & Events has been producing food and lifestyle festivals for 43 years and launched Big Brew Beer Festival in 2012. With growing demand, JMK’s ability to put on a great festival was handicapped by ineffective technology that couldn’t scale to its business. Scanning issues in harsh northeast weather resulted in long lines, disgruntled patrons, and refunds, and the lack of sophisticated reporting impeded marketing efforts and growth plans. In order to streamline operations and build the Big Brew Brew Festival brand, JMK crucially needed reliable hardware, robust marketing and analytics tools, and exceptional 24/7 support.

Results

Scaling the business

Prior to Ticketfly, JMK was wasting valuable time and resources, bogged down by hardware issues, subpar reports, and unintegrated marketing tools. Ticketfly gave JMK the right tools, support, and peace of mind to grow Big Brew Beer Festival from one to seven major events in a year’s time.

Saving time & making data-based decisions

Ticketfly’s integrated social and email tools save JMK up to 10 hours per week, publishing posts and emails quickly while targeting the right customers. JMK also relies heavily on Ticketfly’s source performance dashboard and promo code reports to measure and monetize marketing efforts.

Getting the best service in the industry

After a seamless transition, JMK was confident that Ticketfly had the right tools and support team to create a positive experience for patrons. With Ticketfly, JMK gets 24/7 phone and email support from beer festival and industry experts available to help alleviate concerns and find solutions.

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