success-local506

Background and Goals

Callahan’s Music Hall, outside of Detroit, and Local 506 in Chapel Hill, North Carolina, recently switched to Ticketfly after searching for better ways to manage and market their events and grow their social media presence.

Callahan’s

  • 200 capacity venue in Auburn Hills, Michigan
  • Managed by 2 brothers with small staff
  • Blues roots; fans are predominantly male between 55-64
  • Worked with previous ticketing partner for 4 years before switching to Ticketfly
  • Goals: Build community and grow ticket sales through social media, offer an improved ticketing experience to fans, and save time creating and marketing events

Local 506

  • 250 capacity venue in Chapel Hill, North Carolina
  • Live music, predominantly indie rock, 4-6 nights per week
  • Worked with previous ticketing partner for 8 years before switching to Ticketfly
  • Goals: Improve website and event listings; grow social media presence

Results

Both Callahan’s and Local 506 saw an increase in sales due to social media, the Ticketfly Affiliate Network, and new, custom websites and event listings. Ticketfly’s integrated platform helps small venues with limited resources, like Callahan’s and Local 506, save time and sell more tickets.

Callahan’s

  • Overall sales surged and initial sales goals were met after only 4 months with Ticketfly
  • Installed Ticketfly’s Facebook Purchase app and now sell tickets directly from Facebook
  • Callahan’s audience, predominantly male between the ages of 55 and 64, embraced social media in an unexpected way; social media sales beat industry averages and surprised Callahan’s owners
  • During the first 6 months, Callahan’s saw a dramatic increase in sales from email marketing; one third of ticket sales now come from email alone

Local 506

  • Local 506’s new, custom website and socially charged event listings have helped build community and increase ticket sales
  • New channels not offered by their previous ticketing partner, Ticketfly’s Affiliate Network and Facebook Ticketing, now account for more than 30% of overall sales
  • Ticketfly’s Analytics Dashboard helps Local 506 determine which marketing tactics are most effective and spend marketing dollars more efficiently

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