success-jbs

Background

  • 250 capacity general admission music venue in the Fishtown section of Philadelphia
  • Sufjan Stevens, Clap Your Hands Say Yeah, Ted Leo and the Pharmacists, Vampire Weekend, James Blake, tUnE yArDs, and Bon Iver have all performed at Johnny Brenda’s
  • Serving food and drinks daily, JB’s menu consists of fresh, local food and all-draft, all-local cask conditioned beer

Goals

  • Streamline operations and reduce time spent on marketing and ticketing efforts, leaving more time to manage a lively music venue and a busy restaurant and bar
  • Transition quickly and easily to a new ticketing platform and receive personalized training to help with the switch
  • Reduce time spent creating and publishing events
  • Find a ticketing platform with social and email marketing capabilities to eliminate using multiple technology platforms

Results

  • A dedicated Ticketfly client services rep onboarded and trained Johnny Brenda’s, so the transition to a new ticketing platform was simple
  • Johnny Brenda’s saw a 65% lift in ticket sales within the first year using Ticketfly
  • Food, drink, and merchandise sales increased because the venue had more time to focus on these areas
  • Ticketfly’s content management system, which allows venues to enter event information once and publish to multiple channels instantly, has saved the team hundreds of hours
  • Additional time can now be spent building community, increasing customer loyalty, and growing sales with the help of Ticketfly’s social marketing tools
  • A single email newsletter that previously took management more than four hours to draft and distribute, now takes thirty minutes with Ticketfly
  • Ticketfly’s analytics tools provide deeper insight into sales channels, which enables the team to focus marketing efforts on the most effective channels

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