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Background

RealMusic Events began as a DIY project back in 2009, founded by husband and wife team, Andrew and Kelly Parsons. They started producing dance events with favorite up-and-coming artists to satisfy their own thirst for electronic music, and after years of passion-fueled growth and a partnership with Ticketfly, RealMusic Events is now Austin’s premier electronic dance music promoter. Today, they’re bringing in internationally-recognized DJs like Paul Oakenfold, DJ Snake, Paul Van Dyk, John Digweed, Eric Prydz, Zeds Dead, Duke Dumont, Seven Lions, and Netsky, supported by top regional acts with solid production.

Goals

As a burgeoning local promoter, RealMusic Events needed a technology partner to help drive a dramatic increase advance tickets sales while building their brand among the young consumer audience of electronic music enthusiasts.

Results

Increasing revenue & ticket sales
Ticketfly launched a slick website for RealMusic Events with custom purchase flow and email templates to showcase their brand. Advanced sales are up 50%, reducing walk up lines for fans and last minute financial stress for RealMusic Events.

Expanding reach
Ticketfly publishes events to 200+ affiliate websites, blogs, and applications, like Songkick and Bandsintown, allowing RealMusic Events to reach relevant new audiences. As a result, Ticketfly’s Affiliate Network generated 7% of advanced sales in year one.

Saving time
RealMusic Events builds events once in Ticketfly’s CMS and broadcasts to their website, social channels, Ticketfly.com, Ticketfly’s affiliate network, and loyal fanbase via Ticketfly’s email tool, saving up to eight hours per week.

Emailing with ease
Custom email templates for use with Ticketfly’s integrated email tool complement RealMusic Events’ website and strengthen its brand identity with its core audience in each email blast. Ticketfly’s email tool drove 9% of sales in year one.

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