Doug Fir Lounge

33%

Percent Doug Fir’s annual sales are up since the venue’s first year with Ticketfly

25%

Percent Doug Fir's email list grew in one year

15

Hours Doug Fir saves per week with Ticketfly

600%

Growth in ticket sales from organic Google search in the first full year with Ticketfly


Portland, OR

Joined 2011

Music Venue

Website

Doug Fir powers their ticketing & marketing with the #1 platform for independent venues and promoters

Goals

Portland’s Doug Fir Lounge, open 365 days a year, debuted in 2004 as a full-service music venue, restaurant, and bar, with an attached sister hotel, The Jupiter. After nearly a decade in business, Doug Fir sought to reestablish itself as a destination not just for music fans, but for tourists and locals looking for a great meal. To achieve this, Doug Fir needed a technology partner that understood their vision and could help them overcome their marketing hurdles while saving time and money.

Results

Increasing revenue and ticket sales
In just three years with Ticketfly, Doug Fir is now booking great talent nearly every night and putting Ticketfly’s full suite of integrated ticketing and marketing tools to use. As a result, the venue is selling more tickets and driving revenue back into the restaurant and bar.

Seamless & effective branding
Doug Fir wanted a website and purchase experience that conveyed its identity and complemented the venue and restaurant. Ticketfly collaborated with Doug Fir on dougfirlounge.com, custom Ticketfly purchase flow, and email templates so all online properties have the same look and feel.

Saving time & money
Since adopting Ticketfly’s integrated platform, Doug Fir spends 20% less on marketing and saves valuable time. Ticketfly’s analytics suite (Analytics Dashboard, email tool, Fanbase) allows Doug Fir to easily track results and fine-tune marketing efforts, fostering better targeting and an improved customer experience.

Better event discoverability
Improved metadata on Ticketfly-powered Dougfirlounge.com and Ticketfly.com has drastically increased search ranking for Doug Fir’s events, making it easier for Portland music fans to organically find out about shows and buy tickets.

Unparalleled support
Ticketfly provides Doug Fir with 24/7 phone and email support, online training and reference materials, and marketing advice. Ticketfly’s comprehensive Marketing Guide provides actionable steps Doug Fir can take to maximize marketing efforts.

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