Betting the (Music) Farm on a new venue

Director of Communications

Dec. 01, 2014

Recently, our partner Music Farm opened up to industry publication Venues Today about what it took to get its newest Columbia, S.C.-based venue up and running — from traditional architecture (staging, lighting, plumbing, and a new fence, to name a few) to code-based architecture (like a new mobile-optimized website). The article gives much deserved recognition to Music Farm for its incredible year of growth, most recently marked by the grand opening of the 1,200 capacity venue this September.

Coming from humble beginnings, Music Farm opened its first Charleston-based club in 1991 — a no-frills space that found success with lesser-known groove-rock and college radio bands. Now hosting more than 250 concerts a year, Music Farm is considered an institution in the southeastern U.S. It’s credited with putting Charleston on the east coast touring circuit map and attracting legendary groups like Dave Matthews Band and Phish.

Launching a new venue from scratch comes with its own set of challenges, and the undertaking inspired Music Farm to rethink how to reach a diverse set of fans and promoters while staying true to its roots. Music Farm partnered with Ticketfly to design a new look and feel for its brand that was infused at every layer of the live event experience, beginning with a spankin’ new website. We’re thrilled to see our partner recognized in a major industry pub, and are proud to be part of the Music Farm family.

Check out the full Venues Today article here. And if you’re in Columbia, stop in at Music Farm to see upcoming shows including Infected Mushroom, Bone Thugs N Harmony, and O.A.R.


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