Ticketfly Execs Discuss Festival Promotion and Live Music Marketing at Billboard Touring


Nov. 20, 2013

Andrew Dreskin (far right) discussing the rise of EDM moderating the festivals panel.

The Billboard Touring Awards and Conference is a high-powered gathering of music industry pillars and visionaries. Billboard’s 10th annual conference was held last week in New York City, and it was an extravagant affair. Taylor Swift left with an award (as usual), Skrillex spoke, and Ticketfly was part of the action, participating on two panels.

Our CEO Andrew Dreskin moderated panel “Building the Perfect Beast: The Keys to Building a Festival That Lasts”, and let’s just say that there was a healthy balance between work and play. Andrew wanted the panelists (AC EntertainmentPrime Social GroupC3 PresentsFounders EntertainmentFirefly, and LOCKN’ Festival) to feel like festival attendees, so he rained on them, made them pay $10 for Coors Light, and gave them blinking pacifiers. The panelists talked about the major obstacles festival promoters face, including safety concerns, extreme weather conditions, insurance costs, and creating the best experience for the fans. Read more about Dreskin’s panel in Billboard.

“The experience is first. Who is on the poster is second. If you can sell your tickets before the bands have even been announced, you know you’re doing something right.” – Charlie Jones, C3 Presents

Ticketfly’s head of Marketing, Kristina Wallender, spoke on a Billboard panel: “Push me/Pull me: Music Marketing in the Digital Age”. Wallender spent six years in retail and advertising at Amazon, and knows a lot about optimizing customer experience with personalized marketing. Other panelists included representatives from Live Nation, Eventbrite, Facebook, and AEG. There was a robust discussion about the importance of data-driven and personalized one-to-many marketing. Wallender highlighted the benefits of balancing these communications with one-to-one conversations with top fans using Ticketfly FanbaseRead more about the panel in Billboard. 

“Ray Waddell and the Billboard team put together a wonderful event full of inspiring and insightful content and endless relationship-building opportunities.” – Kristina Wallender, Senior Director of Marketing at Ticketfly

Kristina Wallender (second from right) with fellow music marketing panelists.

Check out some of the #touringconf buzz on Twitter:

[<a href=”//storify.com/eta42091/ticketfly-at-billboard-touring-2013″ target=”_blank”>View the story “Ticketfly at Billboard Touring 2013” on Storify</a>]

Photo Credit: Billboard 

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