CMW 2013: Ticketfly Invades Toronto

Acacia Newlon

Product Marketing Manager

Mar. 14, 2013

“Traw-no”… “Tor-aw-no”… “Tor-on-to”…  However you pronounce it, we’re coming for you, TORONTO!

Our entire Canadian staff and a few lucky San Francisco Ticketfly-ers are headed to Toronto next week for our first ever appearance at Canadian Music Week. We’re thrilled to be sponsoring the Live Touring Summit and Music Festival, and honored to be speaking on two panels over the course of the week (see below for a full list of events). Come have a drink with us and celebrate our Canadian launch!

If you want to learn more about how Ticketfly helps venues and promoters build, manage, and market events? Tour the Ticketfly platform at CMW.

You can also keep up with us on TwitterInstagram (@ticketfly), and Facebook. Passport, check!


Engaging Fans with Effective Social Media Content

Thursday 3/21, 2:35PM – 3:25PM, Room: Trinity 4-5

Bands and artists need to provide their fans with new content and information on a regular basis. Whether it be photo updates on Facebook, effective tweets, blog updates, or candid videos of the band goofing off on tour, fans expects constant access to an artist and will get disengaged when there’s silence. What makes effective content? How do you engage the fans and create genuine, long-term followers instead of just pushing out purchase requests? This diverse panel of pro’s will help give some insight into engaging social media best practices.

Moderator: Fiona Bloom, President, The Bloom Effect
Panelists: Bruce Morrison, General Manager – Ticketfly Canada; Eric Alper, Director of Media Relations and Acquisitions, eOne Music Canada; Sari Delmar, President / Artist Manager, Audio Blood; Rynda Laurel, Founder / CEO, 1968media; Marie-Alicia Chang, Co-Founder, Music Metric

The Ticketing Revolution of 2013

Friday 3/22, 4:50PM – 5:40PM Room: Trinity 4-5

Touring has established itself as one of the more dependable revenue generating income streams in the industry. The digital advances in ticketing from both the variety of options, to the data and analytics available are unparalleled to anything previously accessible. These fan and consumer insights not only have the ability to provide income-generating opportunities, but can also revolutionize marketing effectiveness and improve the fan experience. With the cost of tickets rising, and pre-sales and VIP packages creating barriers for the average fan, is paperless ticketing the all-in solution? This panel will explore the issues, opportunities, and digital advances driving the profitability of the touring business forward.

Moderator: Jeremy Silver, Director, Mediaclarity, UK

Panelists: Dan Teree, Founder / President / COO, Ticketfly, Evan Lowenstein, Founder and CEO, Stageit, Gary Adler, Lead Attorney, National Association of Ticket Brokers, Patti-Anne Tarlton, COO / SVP, TicketMaster Canada Ltd., Scott Phillips, Senior Manager, Air Canada Centre / MLSE, Serge Grimaux, Business Development, Intellitix


Wednesday 3/20, Horseshoe Tavern     INVITE ONLY






Friday 3/22 @ 6pm, Simcoe Room, Marriott Downtown Eaton Centre
Space is limited. Demos available onsite.

Mentoring Sessions

Thursday 3/21 – MROC Mentor’s Cafe
Dan Teree, Ticketfly Co-Founder, President, & COO

Saturday 3/23 – MROC Mentor’s Cafe
Bruce Morrison, General Manager – Ticketfly Canada

Tour the Ticketfly platform now!

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