Feb. 06, 2013
Last week, Ticketfly was a major presence at the 34th annual INTIX Conference & Exhibition (put on by the International Ticketing Association) in Orlando at Disney’s Contemporary Resort, rubbing elbows with some of the biggest venues and promoters in the industry, from music to sports and performing arts.
If you look closely in this photo of our booth on the tradeshow floor, you can see that our VP of sales Brian Arnone got into the Disney magic himself with a Mohawk Mickey hat. We met a lot of great people, reconnected with old friends and colleagues, and helped spread the word about Ticketfly’s automated marketing features and robust data analytics, both of which were topics on everyone’s mind this year.
We also were part of a great panel discussion called Ticketing Meets Its Moneyball Moment: How Data and Analytics are Changing the Game. With the support of two of Ticketfly’s most data-savvy clients, Gerard Mitchell (of The Social and The Beacham) and Kirk Colvin (of The Plaza Live), we discussed the nuts and bolts of how event promoters can use metrics to figure out which of their marketing efforts are successful and maximize the return on their investment. The panel was led by Ticketfly’s director of product marketing Emily Kramer, who drew parallels from the current advances in analytics for online event ticketing to the Oakland A’s transformation in the strategy of managing a baseball team led by clever use of data reported on in Michael Lewis’ best-selling book Moneyball: The Art of Winning an Unfair Game (made into a movie starring some guy you may have heard of).
If you’re interested in learning more about this presentation and how you could be using analytics to better market events, contact us.