Director of Communications
Jan. 09, 2015
Festivals. From Burning Man to Pitchfork, these open air kaleidoscopes of dawn-to-dusk entertainment are more popular than ever, with new ones popping up all the time. They’ve always been an important part of what we do at Ticketfly — our CEO Andrew produced festivals for more than a decade, and even co-founded some himself. To help festivals around the continent become even more successful, we’re bringing on industry veteran and longtime friend of the ‘fly Jeff Kreinik as our new Head of Festivals.
We can’t think of anyone better suited than Jeff to take our festivals business to the next level. Jeff has spent more than twenty years in the music industry and is an expert in every aspect of the business — from ticketing and marketing to event promotion and production. For the past two years, Jeff served as COO for HUKA Entertainment, a Ticketfly partner and the company behind many renowned events in North America. Prior to that, during his eight years at Front Gate Tickets, Jeff signed and helped promote numerous top festivals in the United States.
Festivals are one of the fastest growing segments of the live events industry: There are more than 800 North American festivals in the music category alone. We already provide ticketing and marketing technology to more than 100 of them, including the Pitchfork Music Festival, Toronto Festival of Beer, Bristol Renaissance Faire, and a certain notable dusty get-together. Members of the Ticketfly team across every department have supported festivals from every angle, from talent buying and marketing to on-site operations. This hands-on experience serves as a constant reminder of the challenges faced by festival promoters today, and as a catalyst for building technology that makes life better for fans and promoters alike. We’re busy rethinking every aspect of the festival-going experience, from getting tickets to buying food, drinks, and merch at the event.
“There’s a huge opportunity to leverage technology to improve the festival experience for everyone involved, and Ticketfly is in a great position to lead the way,” says Jeff. “They have deep roots in the space and an inspiring vision for the future. I couldn’t be more excited about joining the team.”
Thanks, Jeff! And we couldn’t be more excited about having you and your team on board to help us create a great experience for promoters that helps them work better and smarter, while also making it easier for fans to find and enjoy great festivals.
Andrew, our CEO, agrees: “Festivals are already a big part of our business, but with the combination of our experience and technology, Ticketfly can make an even more powerful impact. It takes an industry veteran and high caliber leader to spearhead these endeavors, and we couldn’t be happier to have Jeff on board.”