KAABOO provides ultimate “mix-perience” with music, food, art, comedy, and more


Sep. 03, 2015


To call KAABOO a music festival would be a massive understatement. The three-day event, held September 18-20 at the Del Mar Racetrack and Fairgrounds in San Diego County, is so much more.

“We set out to create a new live event, a paradigm that catered to a little older, more discerning audience than the typical event prototype, which caters to essentially the 17-25 year olds,” festival director Kent Underwood said.

The result is a “mix-perience” pairing more than 100 of the hottest live music acts with gourmet cuisine, delectable drinks, captivating art installations, hilarious comedy, and DJs to keep the party going long into the night—all in a beachfront setting with luxurious accommodations.

Featured acts include No Doubt, The Killers, Zac Brown Band, Snoop Dogg, Foster the People, The Roots, and Train, among others, with Joel McHale, Lewis Black, and Chris D’elia headlining KAABOO’s indoor, seated comedy club. Passes are on sale here.

While live music anchors KAABOO, all elements of the event were carefully curated. “We put as much attention on everything that surrounds the music as we did on the music itself,” Underwood said. ”No porta-potties; instead, flushing toilets. We have places to sit, shade, areas with air conditioning, spaces to get away from the music for a little while and do something different. Places where you can have your car valet parked.”

“People are going to have a choice of more than 50 different restaurants, over 50 types of beer, more than 30 wineries selling 75 different wines, over 30 craft spirits,” Underwood continued. “You’re going to have a lot of choices—whatever you’re in the mood for.”

KAABOO organizers chose to partner with Ticketfly to help bring this unique experience to attendees. “Far and away, our conversations with Ticketfly led us to believe that they were completely invested in the overall success of our event, and their efforts have proven that: from our ongoing integration, to the customer service our patrons are receiving,” Underwood says.

​But being successful doesn’t just mean profit—it’s about giving back to the community, too. To that end, event organizers are partnering with four causes in the San Diego area that will provide meals to those in need, support beach cleanups, assist active-duty military families, and help fund music education programs. One dollar for every KAABOO pass sold will be split among the organizations.

“We believe that local charitable organizations have the ability to affect major change in a community,” Underwood said.

To recap: KAABOO’s got awesome bands, great food and drinks, inspirational art, and more—all in a picturesque setting—with some kickback to the community. What more could you ask for?

We’re honored to have KAABOO in the Ticketfly family. Experience the “mix-perience” yourself and grab your tickets now.

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