Fans choose Lyte over the secondary & save major dollars

Cristina Peralta

Oct. 31, 2017

Hear from our partners Iron City, Whitewater Amphitheater, Marathon Music Works, Neumos, Maryhill Winery, and Ardmore Music Hall about their experiences with Lyte and how Lyte has helped save Ticketfly fans across the country over $270K.

Just six months after announcing our integration with Lyte, fans have already saved over a quarter-million dollars by using the safe and easy ticket exchange. Lyte tracks how much each fan saves when purchasing their ticket through an Official Ticket Exchange compared to the secondary market.

Providing a way for your fans to return or buy fairly priced tickets to sold-out shows has multiple benefits, not least of which is providing an overall improved show-going experience to fans. One example? More fans in seats: Lyte-enabled events have seen no-show rates drop by as much as 65%. Even better: Lyte puts money back in the pockets of your fans. In fact, fans have saved around $40 per ticket bought through Lyte in the first 6 months of the program. At some venues, like Maryhill Winery in Washington, those savings top $100 per ticket.

But don’t take it from us—hear what some of your peers have to say. Kacy Hall, Ticket Manager for Whitewater Amphitheater in Texas, where fans have saved more than $23,000 since the venue activated Lyte, told us: “We are so excited to use a company that helps our customers get legitimate tickets at a reasonable price.”

Jordan Olels, Ticketing Manager at nationally renowned Neumos in Seattle, said: “Lyte is a great added value for our ticket buyers. With one click of a button, the experience is automated from start to finish!”

And Graham Noel, Operations Manager at Ardmore Music Hall in Pennsylvania, reports they are “thrilled to partner with Lyte. Our devoted customers deserve a second chance to grab tickets to sold out shows that won’t cost them an arm and a leg. Lyte provides an easy, clean, fan friendly solution to secondary ticketing sales and… [I] would recommend it to any live music clubs out there.”


By actually cancelling old tickets and reissuing new ones, Ticketfly and Lyte have reduced ticket fraud; as a result, box offices report a dramatic decline in fake tickets. Not only are venues and promoters spending less time managing fraudulent tickets and disappointed fans, they also have fewer empty seats and enjoy increased revenue from the resulting spend on concessions and merchandise.

Katie Hinson, Marketing Manager at Iron City in Birmingham said: “Lyte has been a huge asset to Iron City and our fans! It’s been very helpful to have a secure platform to direct our ticket buyers to for sold out shows. Our drop count has decreased which has translated to increased revenue and incredible crowds. Lyte has helped Iron City fans save almost twenty thousand dollars on guaranteed scannable tickets and we hope to save fans even more in the next six months.”

At Maryhill Winery—which hosts an extremely popular concert series in the Pacific Northwest—Cassie Courtney, Head of Marketing, told us: “Lyte… has brought our customers a lot of comfort knowing they are purchasing valid tickets.”


Clients using Lyte get accurate data on who actually attended their shows, and a better understanding of the true market value and demand for their events. Most importantly, Ticketfly and Lyte are ensuring an on-brand experience to all your fans, whether those fans bought tickets at the onsale or after the show sold out. Annie Huddleston, Box Office & Booking Administrator at Marathon Music Works, said:  “[Lyte] helps us achieve our goal… to help artists and audiences connect on a personal level at our shows and have the experience of a lifetime, even if the show is sold out! It’s exciting to be able to offer fans another option when a show has sold out, from a source they can trust.”

Adoption of the platform is accelerating. To-date, 230 Ticketfly venues have signed-up, including 105 sign-ups in the last three months. “This is quickly becoming a must-have experience for event fans,” said Ant Taylor, founder of Lyte. “Ticketfly’s amazing Sales and Client Success teams have worked in overdrive to keep up with client demand.”


The best part? The Lyte-Ticketfly solution requires zero additional work for Ticketfly clients. Turn it on and we take care of the rest.

Are you a current Ticketfly client who is interested in turning on Lyte for your sold-out events? Get in touch with your rep.

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