Ticketfly Causes: Alex’s walk to end breast cancer


Jul. 28, 2015

Alex Pisani

AVON 39 The Walk to End Breast Cancer took place a little over two weeks ago here in the Bay Area and Alex, a member of our Marketing Services team, was decked out in pink as he powered through the two-day event. The 39-mile walk spanned Fort Mason to Marin (via the Golden Gate Bridge) and back again. This year, there were over 2,000 walkers of all ages and backgrounds, all with their own reasons for participating. Some were survivors, some were family members and friends of people who have battled the disease. This was Alex’s second year walking in the Avon Walk and likely won’t be his last as the cause is particularly close to his heart. In his own words:

 “Breast cancer awareness and raising money to help beat this disease has been an important cause to me for years. My mother, Sheri Pisani, was diagnosed with breast cancer about 10 years ago. She battled for years, and even went into remission. However, the cancer came back and she passed away in 2010. She was the most beautiful, loving and caring person I knew. She raised my brother and me as a single mother and had more strength than anyone I’ve ever met.

Over the past ten years, I’ve participated in walks and fundraising events in Boston, Providence, and San Francisco. I participated in the San Francisco Avon Walk in 2014, and again in 2015. In the past two years, through the support of friends and family, I’ve raised over $8,000 for the Avon Walk to fund research, awareness, and education, while providing assistance for families currently battling breast cancer.”

 “I fundraise, walk, and raise awareness to honor my mother; she inspires me everyday. However big or small my part is, I’m committed to helping put an end to this disease, which impacts so many women and families around the world.”

Just like anything, it’s the people who make a good event great. Alex got to experience this first hand when a friend had to drop out and Alex ended up walking the event solo, though he was never alone.

“From mile 1, where I met Marge, a 13-year veteran of the Avon Walk, I knew I was in for a treat. I spent most of the 39 miles with four new friends, Marge, Lynda, Cindy, and Tammy, all at different stages in the Walk. We shared our stories, chatted about why we walk, learned each others hobbies, and daydreamed about what we’d eat at the finish line. They helped make this Walk really special, and one I’ll never forget.”

The San Francisco Walk 2015 raised over $4.6 million to fund breast cancer research, awareness and education, and provide assistance for families currently battling breast cancer. This year’s beneficiaries include San Francisco General Hospital, Women’s Cancer Resource Center, and Project Open Heart.


Previous Post

View All Posts

Next Post