Inertia Entertainment


Percent Inertia's annual sales are up since switching to Ticketfly


Amount Inertia's customer email database grew since switching to Ticketfly


Percent of annual sales from organic event discovery on and Ticketfly's Affiliate Network


Minutes Inertia saves on each newsletter using Ticketfly's integrated email tool with custom template

Toronto, ON, Canada

Joined 2013



Metal fans want authenticity, that’s why Inertia Entertainment chose Ticketfly


Toronto-based Inertia Entertainment has been booking extreme metal concerts for the past 20 years. In Inertia’s infancy, founder Noel Peters saw that Toronto had become a void for national touring acts in the metal world. If you weren’t Metallica, Pantera, or Slayer, you weren’t playing Toronto, and Peters sought to change that. What started as a fun hobby booking shows for friends transformed into a bona fide business and put Toronto back on the map as a premiere tour destination for major extreme artists.


Peters takes immense pride in his authentic, fan-friendly approach to all facets of Inertia Entertainment’s business. Over time, he felt that his longtime ticketing provider, a dominant global ticketing conglomerate, stopped caring about his business and the fan experience. Service fees skyrocketed, and Inertia’s client rep was replaced with a call center. Event builds that took a day to go live now took three and were error-ridden, and edits could take another three days. Forget trying to troubleshoot fan issues. Impersonal service and lack of control left no single person accountable, not even Peters. Dissatisfaction reached a breaking point, and Peters needed to regain control and accountability for event builds and ticketing.

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